San Francisco Content Strategy/Content Marketing Pros

This event is hosted in partnership with the Bay Area Content Marketing Meetup.

Seventy-five percent of marketers say they're satisfied with their job, according to the latest research from CMI. But 71% say they’re actively or moderately interested in leaving within the year.

And one in five is already freelancing on the side. But with many making less than $1,000 annually from it, they're not moonlighting for money. They're keeping their options open.

Welcome to the age of career hedging.

Are your team members hedging to exercise underused skills and broaden their networks? Or are they biding their time as disengaged tenants while looking for a new home? And is it time for you to try it?

In this talk, CMI’s VP of Editorial, Kim Moutsos, and Research Director Lisa Beets will explain what the research shows and share a new tool to help you assess and address your team members’ flight risk before they head for the door.

This event is hosted in partnership with the Bay Area Content Marketing Meetup.

AI can make you faster. But speed means nothing if it breaks the connection with your audience.

At Moveworks Content Marketer Brianna Blacet built the Moveworks Content Accelerator (MCA) — a custom GPT that helps her team scale content without losing the voice or audience orientation that defines us.

MCA captures the nuance, tone, personas, and storytelling that connect with customers while keeping content compliant, accurate, and unmistakably on-brand.

In this actionable session, Brianna will share how you can train a GPT to think like your brand and write with your voice — while sharing her experience of turning a large language model into a creative partner that balances greater output while strengthening the human story behind our marketing.

Walk away ready to build your own custom GPT that can encode brand guidelines, editorial style, and ethical guardrails that elevate creativity instead of replacing it.

Because in the end, great content isn’t about volume. It’s about excellence.

Session Takeaways

• How to build your own custom brand GPT in less than 15 minutes
• Learnings using AI to protect your brand’s voice and storytelling at scale
• A framework for blending compliance, accuracy, and humanity in content ops
• Why keeping your voice human (and unique!) is your strategic advantage in the age of AI

Why Now

• Marketers are racing to use AI to move faster — but are losing their brand voices, creating bland content, and failing to connect with their audiences in the process.
• This session offers a blueprint for doing it differently: scaling content without sacrificing connection. The future of brand storytelling isn’t machine-written. It’s human-shaped, at scale.

About the Presenter
Brianna Blacet is a strategist and storyteller with a background in science and technology journalism and more than a decade of experience in B2B content marketing, including at Splunk, VMware, and Cisco. She’s built high-performing content programs across cybersecurity, emerging tech, and AI.

Her writing has appeared in national publications and under the bylines of Fortune 100 executives. She is also the author of three books. She holds a master’s degree in Science and Technology Journalism from New York University, as well as an MBA with a concentration in marketing.