Creating Product Videos that Drive Sales Workshop PLUS Happy Hour

The story IS the product! Workshop and holiday happy hour at Gambit Lounge. Learn and mingle with the top marketers in the San Francisco SaaS world!

Join us for a workshop on how to jump into 2025 with an unforgettable product video. You’ll learn about what makes the best product videos, and what mistakes to avoid. Bring your projects and case studies. Hosted by Nate at [MyProductVideo.com](http://myproductvideo.com) with your organizer Ryder Meehan from Upgrow.io.

BONUS: Leave a message with your project link for live workshopping.

AGENDA:
6:00-6:30 Welcome and networking
6:30-7:15 Workshop Presentation
7:15-8:00 Happy hour networking

### What You’ll Learn:

• The New Opportunity of Product Videos
• Why SaaS is different and how to leverage it
• The Story Comes First
• Crafting a narrative that defines your brand
• Work Backwards from Your Dream Context and Formats
• Planning with purpose for maximum impact
• Focus on One BIG Idea and a Strong CTA
• Simplify your message for clarity and action
• Show People—People Love People
• Harnessing the power of human connection
• Show the Product Without Showing the Actual Product
• Building intrigue and interest creatively
• Remix and Repeat
• Strategies to keep your content fresh