Creating a Digital Content Factory with Scott Abel
Details
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Content marketing production processes are broken. Most organizations can’t crank out the wide variety of content needed because their processes are outdated, inefficient, and riddled with waste. Content marketers don’t have the right tools for the jobs at hand. In this presentation, internationally-known content strategy guru Scott Abel will demystify the benefits of intelligent content for marketers and outline the changes needed in order to take advantage of the approach. Scott’s message is clear: Content is a business asset worth managing efficiently and effectively.
What to expect:
Demystify the benefits of intelligent contentOutline the changes needed for marketers to take advantage of the approach. Learn of examples of how some brands are leveraging intelligent content to produce more with less effort. Networking with industry professionals.
Speaker:
Known as The Content Wrangler, Scott Abel is a global content strategist that specializes in helping organizations deliver the right content to the right audience. He writes regularly for business and industry publications and serves on the faculty of the University of California, Berkeley, School of Information. Scott is a founding member of Content Management Professionals, co-produces several conferences including Information Development World, and is the producer of The Content Wrangler Content Strategy series of books.
When: Tuesday, October 20, 2015, 6:00pm – 9:00pm
Where: Sir Francis Drake Hotel, 450 Powell Street, San Francisco 94102
Prices:
$35 General Admission for SFAMA Association Members - Ends October 20th
$45 General Admission for SFAMA Meetup Members) - Ends October 20th
If you are an SFAMA Association member, you can get discounted admission up to the day of the event by going to the Eventbrite link here:
http://sfama.org/sfamaevent/save-the-date-content-marketing/