Saying "Happy Birthday!" - How to Build a Top Tier Birthday Email Program

This event is produced and hosted by the Clickz Academy.

http://www.clickzacademy.com/

In order to attend, you must register here:

http://www.clickzacademy.com/webinars.php

A well-designed birthday email program can be the gift that keeps on giving. In addition to giving you an opportunity to reach out to your customers with a highly relevant message, it also has the potential to generate high ROI on a relatively low level of effort.

Despite these benefits, Silverpop research has indicated that seven in 10 email marketers aren't wishing their subscribers happy birthday. Even worse, three out of the four email marketers who don't send birthday emails say they don't intend to start.

In this session, Silverpop's Loren McDonald will share a seven-step Birthday Blueprint to help marketers build a successful birthday email program from the ground up. Specific steps outlined will include the following:

Setting the Right Goals Collecting the Right Data the Right Way Determining the Right Approach—Incentives or no Incentives? Designing the Right Message Speaker:

Loren McDonald, Vice President of Industry Relations, Silverpop

Click here to view further information on our speakers.

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Silverpop is the only marketing technology provider offering advanced email marketing and marketing automation solutions.

In today's customer-driven marketplace, one in which marketers must reach their target audience more often, via more channels and with more relevant messages than ever, this combination is ideal and unique.

Silverpop's products are designed for marketing departments across a variety of industries, that want to increase revenue, improve ROI, and operate more efficiently.

Marketers using Silverpop are able to devote time to strategy as well as execution as a result of the company's focus on innovative, easy-to-use technology, simple implementation and services and support designed to give marketers the help they need while allowing them to maintain control of their marketing efforts.

With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. For more info, visit:

silverpop.com.