AI Without the Slop: Smarter Prompts for Sharper Marketing Content

AI is transforming how creative teams brainstorm, write, and plan content, but often, speed comes at the expense of brand consistency and quality.

In this practical session, you’ll learn how to prompt effectively to ensure the content you create doesn’t fall into the category of "AI slop." You’ll learn how to:

• Use AI to save time on everyday content creation
• Apply frameworks like CO-STAR to get on-brand, high-quality outputs
• Train AI to apply your brand voice to content

You’ll leave the session with practical examples, more confidence to use AI effectively and access to free customizable prompt templates.

Presenter
Bridget Botelho is a 20+ year veteran journalist and editorial leader who recently served as Head of Content Innovation for Informa TechTarget.

She leads AI training programs for creative teams, including live workshops and a new on-demand course, AI for Creative Pros.

Learn more: https://learn.bgreeneart.com/