The SDN Netherlands Chapter is pleased to announce an upcoming in-person event on the topic of service design and AI. This is in conjunction with the recent publication of the SDN journal Touchpoint on this topic: 'Service Design at the Dawn of AI'.

The application of AI within the context of service design is becoming more and more widespread. Not just in the delivery of the services we design, but in assisting us as we design those services. However critical discussions are also taking place, highlighting the risks posed by this technology, as well as the new opportunities it affords.

During this event we'll hear from three people who share different perspectives on AI. We'll include questions and discussions with our participants, and close the event with networking.

TALKS

AI-lchemy for Design Innovation in Emerging Industries (Tanishqa Bobde)
Tanishqa will explore the magical synergy between AI and human creativity, illustrating how this partnership can act as a modern-day alchemist to transform the design innovation approach in emerging industries. Her talk is based on an article she wrote in Touchpoint.

The Potential Impact of Generative AI in the Service Design Process (Luc Verduijn)
Luc has just completed his master thesis research on how Generative AI can impact the service design process. During an interactive session, we will reflect on statements about the usage of AI and explore how designers using generative AI experienced its application during the design process.

AI by Design: A Framework for Developing Human-Centered AI (Serena Westra)
In this talk, Serena will share a 6-step approach for building human-centred AI solutions that combines Design Thinking with AI and ML. The framework is explained with practical examples from working in the AI innovation team of OLX group, a collection of prominent marketplaces.

SPEAKERS

Tanishqa Bobde drives end-to-end value proposition design at Arcadis' Global Innovation Studio in Amsterdam, aiming to achieve planet-positive impacts in areas like renewable energy and new mobility.

Luc Verduijn is a freshly graduated service designer and AI enthusiast interested in sharing his insights on the usage of generative AI in the design process.

Serena Westra is a senior Business Designer at IKEA Digital, where she works on circularity and innovation.

Deloitte Digital are kindly hosting this SDN Netherlands event.