Systemic Design

About this event
Join the SDN Netherlands Chapter for an evening focusing on systemic design. We’ll explore how service design connects with complex systems, and how a systemic mindset can help us design for lasting impact. Four great speakers will share their experiences, followed by discussion and networking.

Speakers
Emma Schalkers - Gemeente Amsterdam
Emma is a service and systemic designer within the Amsterdam municipal government, where she explores complex societal challenges through a systemic lens. With a background in industrial design and experience as a service design consultant, she brings curiosity for the “why” behind design decisions and the systems that shape our lives.

Her work focuses on mapping, questioning, and reimagining urban systems to uncover opportunities for more equitable and inclusive futures. Alongside this job, she works at the TU Delft, teaching master students the design practice at the Strategic Design Program.

Stein Wetzer – Resilient Delta Initiative
Stein Wetzer is a GLUON researcher engaged in transdisciplinary projects aimed at fostering a more regenerative delta. She is part of the Resilient Delta Initiative, a collaboration between Erasmus University Rotterdam, Erasmus MC, and TU Delft.

With a background in industrial design engineering (TU Delft) and seven years of experience as a service designer at studios such as Unplugged and Livework, Stein recently transitioned into academia, where she works to bridge the gap between research and society.

Bram Heijnen - Mindpact
Bram Heijnen, co-founder of Mindpact, is a strategist, architect, and systems thinker. He specialises in behavioural design thinking and systemic transformation, helping organisations unlock creative intelligence to accelerate complex change. With an MA in architecture & design, he combines design thinking, leadership, and behavioural insights to foster new solutions and opportunities across networks and organisations, guiding them through uncertain and rapidly evolving environments.

Hannah Goss - TU Delft
Hannah Goss is a PhD researcher at TU Delft who conceptualizes innovative solutions to drive desired systemic change. Her goal is to enable meaningful transformation in people’s daily lives while advancing broader organizational and societal shifts. She is driven to imagine the future, frame complexity, and design interventions that foster long-term systemic change

Agenda
18:00 - Doors open
18:20 - Welcome
18:30 - Talks and Q&A
19:45 - Discussion, networking
20:30 - End

Snacks and drinks will be provided, in case of allergies, please leave a comment below.

Event host
The event venue is kindly provided by DesignThinkers, one of the leading ‘design driven’ innovation agencies. They are a global agency, represented in 25 countries. They blend training and coaching expertise with hands-on project experience, combining agile ways of working in validation and implementation of new value propositions.

Also happening in Amsterdam
A new edition of GovJam is being organized locally, on 7-8 November. Learn more at: https://www.eventbrite.co.uk/e/gov-jam-amsterdam-tickets-1621755076089

More news from the Service Design Network
A past issue of the SDN journal Touchpoint covered this topic of 'Service Design and Systems Thinking', and you can find it in print and in PDF here.

The Service Design Network Netherlands Chapter is part of a global organization, the Service Design Network. There are many resources, events and training opportunities beyond our local events, which we invite you to explore:

- Discover all the benefits of joining the SDN as a member
- Sign up to receive the biweekly email newsletter Insider, free for everyone and packed with service design content
- Attend the Service Design Global Conference, which will be coming to the Frankfurt Rhein-Main region in 2026!
- Follow training courses and receive globally-recognized Accreditation with the SDN Academy
- Read the journal Touchpoint, which covers the discipline of service design with three issues each year
- Discover the Service Design Podcast
- See what best-in-class service design projects look like, through the SDN Award program and the Case Study collection

Lastly, there are vibrant global discussions occurring in Linkedin and Slack