Name: BUILDING YOUR COMMUNITY
Start: 2026-02-18T18:00:00-08:00
End: 2026-02-18T20:00:00-08:00
Location: One Bellevue Center

Making games is fun and even better is making them with a community!

Whatever your project size, your game community is a critical part of your success, both in iteration and feedback as well as helping others discover, enjoy, and get the most out of your project. Our panelists will discuss how to build a vibrant community that serves as the engine for your game's discoverability. How to define and connect with your audience, and how to manage and nurture that community over the long term to turn early players into your most powerful advocates.

Our expert panelists are diving deep into the art of community-driven development.

Moderator: [Jen Nichol ](https://www.linkedin.com/in/jennichol/overlay/about-this-profile/)(moderator)
Panelists: [Aubrey Husted](https://www.linkedin.com/in/aubreyhusted/overlay/about-this-profile/), [Regina Buenaobra](https://www.linkedin.com/in/brinstar/), [Kevin Lynch](https://www.linkedin.com/in/kevinlynch1987/)

Tickets are limited! Gets your FREE admission here: https://www.eventbrite.com/e/business-of-games-building-your-community-tickets-1982323279291

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Seattle Indies

Hooded Horse is a Headline Sponsor of Seattle Indies Expo 2023

Hooded Horse

Perfect Day Games is the Champion Sponsor of our 2023 Pride Event!

Perfect Day Games

PlayEveryWare is a Champion Sponsor of SIX 2023

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Mega Crit is a Champion Sponsor of SIX 2023

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AIE is a generous host of our weekly Indie Support Group

Academy of Interactive Entertainment

Continued support of SIX and our regular events

4Culture

Premack Rogers P.C.  is the legal sponsor for Seattle Indies

Premack Rogers P.C.

A global commerce company for the games industry.

Xsolla

A gaming agency providing support to the games industry.

better gaming agency

Niantic Labs

Games

Video Game Development

Independent Game Development

Creativity

Game Programming

Game Design

Game Art

Video Game Design

Fun Times

Geeks & Nerds

Indie Games

Gaming

Video Games

**Jen Nichol, Fractional CMO, Brand Authors**
Jen Nichol is a creative, data-driven leader with 15+ years of experience across gaming and technology. She specializes in connecting products with people through community, influencer, and developer-relations strategies that drive engagement, loyalty, and measurable business impact.
Across her career, Jen has led and scaled community and engagement ecosystems for global brands including Xbox, Wizards of the Coast, and Big Fish Games, working at the intersection of product development, live service support, and long-term player relationships. You can view her portfolio of work here: [https://jennichol.com/](https://jennichol.com/)

**Brandy Camel, Game Dev Community Manager, Simplicity Consulting**
Brandy Camel is a Game Development Community Manager at Microsoft, here to help developers of all sizes and experience explore options in publishing on Xbox. In her 15 years of industry experience, she has transitioned from customer support to community management and even narrative production for household titles like World of Warcraft, Diablo, and Dungeons & Dragons. Her tenure most notable includes studios like Blizzard Entertainment, Wizards of the Coast, and Sony Online Entertainment.

**Aubrey Husted, Founder. Ikigai Comms**
A lifelong gamer, Aubrey Husted has nearly two decades of experience leading community efforts for some of the most iconic brands in gaming. From successfully launching indie games and new IPs, pioneering deep social and creator engagement with Saints Row IV, establishing the Minecraft community and creator programs, leading a multiple record-breaking rebuild of Forza community efforts, and authoring the Community Management career track for all of Microsoft, Aubrey applies her player-first approach to creators, community, and the games business to reach hundreds of millions of players and continually achieve record-breaking engagement for the studios she supports. She currently operates her own company, Ikigai Communications and Marketing, offering marketing, communications, and community support to game developers and publishers of all sizes.

**[Regina Buenaobra](https://www.linkedin.com/in/brinstar/overlay/about-this-profile/), Sr. Manager, Social Media & Community - Dungeons & Dragons, Wizards of the Coast**
Regina Buenaobra is the Senior Manager of Social Media & Community for Dungeons & Dragons at Wizards of the Coast, where she helps guide how one of the world’s most iconic tabletop brands connects with its global community. With 19 years of experience in games, including many years at ArenaNet working on Guild Wars 2, Regina has led community and content teams across social, editorial, video, and creator relations. Her work centers on building trust and fostering meaningful engagement. She’s a strong advocate for inclusive fandoms and thoughtful community stewardship.

**Kevin Lynch, Content Creator and Social Media Influencer, KevinKoolx**
Kevin has built his career at the intersection of gaming, community, and digital storytelling. Understanding what drives passionate fanbases and how to engage them authentically. As a YouTube creator, his gaming content has generated over 25 million views. Collaborating with Halo Studios and credited in Halo Infinite, Bungie as a Marathon content creator and 1047 Games. Professionally, he served as Social Media Manager for GameStop and Griot’s Garage, leading campaigns that strengthened brand voice, increased engagement, and delivered measurable growth.

Seattle Indies

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Perfect Day Games

PlayEveryWare

Mega Crit

BUILDING YOUR COMMUNITY

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Perfect Day Games

PlayEveryWare

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