Is modern tourism truly fulfilling?

Tourism is now the usual way to spend your vacation. You may visit Rome, view the Colosseum and Vatical City, get a guided tour of the Capitoline Museums, throw a coin into the Trevi fountain, and take numerous photos and videos of the trip. But is it indeed a good way to travel? Is going to a famous place indeed worth it? Perhaps, nowadays such tourism has become an unremarkable form of consumption, not much different from drinking instant coffee from a styrofoam cup?
This meetup will be a mildly philosophical discussion of what modern tourism is for. We will explore two dichotomies:

• Structured vs unstructured travel: when in Rome, should you visit the most notable places from the checklist, or should you rather wander through the city randomly?
• Travel for the moment vs travel for the memories: are we too focused on obtaining memories fro our travels, especially given the ubiquity of digital cameras? Does it hurt our travel experience in the moment? If you were told that all the memories of your trip would be wiped afterward, how would that change your travel plans?