Marketing Workshop Series for Business Owners, Marketing Pros & Web Developers

Hosted by Denver' Workspace: "The Commons on Champa"

Digital Marketing Training: Marketing automation

The Marketing Automation Playbook
Marketing automation gives you the power to generate more leads, drive more sales, and optimize your spend. It helps you target your customers with personalized communication based on their interests – so they receive the messages they actually want, not the messages you think they want.

Marketing automation platforms make one-to-one conversations with large customer bases possible, so you can convert a bunch of spectators into a stadium full of loyal fans who will keep coming back for every game.

We will be covering:

-The power of marketing Automation
-What are the marketing benefits?
-What are the benefits for my business?
-Mastering the basics
-Leads and contacts
-Lists and Segments
-Dynamic lists
-Triggers and Filters
-Workflows

Taught by Vice President and co-owner of Watermark, Cameron Burns.

From Cameron's LinkedIn:

https://www.linkedin.com/in/burnscameron/

"I’m passionate about turning clients’ marketing challenges into success stories, whether a small start-up business or a global corporation.

At Watermark, a Denver-based strategic marketing and communications firm, we deliver large agency value with a personally engaging, small agency model. A small, tight-knit group of creative, technically savvy individuals, we offer “smart design.”

Specialties:
Marketing, Branding, Investor Relations, Corporate Communications, Interactive and Web Design, Social Media Marketing"