CDPs demystified: What, Why, Who & How of Customer Data Platforms
Details
Please welcome Benjamin Link - Developer Advocate at Twilio Segment, who will demystify the CDP buzzword to you. Ben will explain the CDP landscape and best use cases for Customer Data Platforms like Segment and share some practical CDP recipes - you’d be able to use at your workplace immediately!
More details to follow...
HOMEWORK
- How we learned about Segment: https://youtu.be/GK5Ivm6EOlI?t=5858
- How Branch Insurance uses Segment as an Event Bus: https://youtu.be/GK5Ivm6EOlI?t=5712
- Segment CDP in a broader Branch Insurance architectural context: https://youtu.be/GK5Ivm6EOlI?t=5532
AGENDA
6:00 – 6:15 Introductions, Networking & Opening remarks
6:15 – 7:00 Feature Presentation
7:00 – 7:45 Q&A
7:45 – 8:00 Book raffle & closing remarks
Please bring along plenty of enthusiasm and questions – we're looking forward to it being a fun-filled evening :)
COMMUNITY
- Any tips to make our Community more valuable to you?
Please fill out the survey to share your ideas & to win in the Manning Publications raffle: https://forms.gle/oH2ZTnSgMTH41xsg7 - Would you like to present at our events?
Join the Community via http://slack.serverlesstoronto.org & post your proposal to the #want-to-present Slack channel https://serverless-toronto.slack.com/messages/CGG6LJGKD. - Our Google Meet subscription limits us to 150 attendees, so RSVP ASAP to avoid disappointment because we have no way to bypass this hard limit.
