New Tech Demo Night­: November 2013 Meetup

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November 2013 is "Demo Night" - Come see short demos with Q&A on new and emerging ad tech presented by SFAdPub members as well as local companies in the ad space.

>> Enter the building at the entrance closest to Walgreens. You'll need to check in with security, so please make sure you have RSVPed and bring a Photo ID

New Tech Demo Night Presenters:

isocket - Casey Saran
The first and largest programmatic direct platform in the world, isocket automates the long and manual process of buying and selling premium display ads directly. Casey Saran is the Director of Product at isocket. Casey began his career in ad tech on the publisher side, working in ad ops at Weather Underground. From there, he went on to the other side of the table, at Google, and helped publishers monetize more effectively as an AdSense product specialist. isocket ( is also our pizza sponsor for November!

Action Factory - Tammy Camp
Hockeysticks (by Action Factory) is a platform for digital publishers that simplifies the data between audience development, publishing analytics and monetization. This platform automates the import and displays data from over 15 major ad tech partners including Google, Rubicon, Pubmatic,, LiveRail and AOL. With this data, Hockeysticks identifies audience development opportunities within search, social and email that can be used to increase engagement to the site to maximize revenue.

PaperG - Asees Singh
PaperG's ad technology drastically changes the game of advertising by creating a dynamic digital display ad in under a minute only using a business's name and location pulling together all the available information about a business from across the Web and gathers things like the logo, photos, and positive reviews and incorporates everything into a digital display ad. Our next iteration of the technology, internally dubbed v3, allows for smoother and greater design capability.

Woopie - Martha Rotter
Woopie (, and it stands for "Write Only Once, Publish It Everywhere." Woopie allows publishers, editors, advertisers and anyone with a message to share to design and create their content once and then publish it in a variety of formats to ensure it reaches their entire audience on every device from laptop to Kindle to smart phone to tablet to e-reader and beyond.

SFAdPub is a monthly meetup for ad publishers & web startups looking to learn from each other and share advice. Each month we'll focus on a different topic, such as ad placement optimizations, mobile advertising, affiliate networks, alternate ad networks, google analytics, etc.

Come to network, ask questions, listen to guest speakers, learn about SEO, driving traffic to your site and other great info or just come for the free beer and pizza.