Toolkit Lunch: Leverage a Blog to Build Your Business

Blog in order to differentiate. Blog in order to grow.

Choose to begin or restart a blog with a purpose in mind: Your purpose may be to interact with customers, to distinguish yourself from your competitors, or to more deeply express your brand.

We'll cover how to:
• Why a blog is a smart business choice
• How to differentiate your brand via a blog
• How often to post
• Sharing and co-posting with partners
• Socializing your blog posts

Presented by: Amy Eden Jollymore

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Amy is an author, blogger, and workshop facilitator based in Petaluma, CA. She is the author of the book, The Kind Self-Healing Book: Raise Yourself Up with Curiosity and Compassion (May 2015, Last House Press). She has written for Time Out New York and Natural Health magazines, and blogged for Smari Organics and The Good Men Project. She founded the blog Guess What Normal Is in 2005.