[Livestream] Measure & Improve UX Content with author Torrey Podmajersky

UX text makes measurable impacts when we align with customer goals and business priorities from the beginning. Torrey Podmajersky will differentiate UX content from marketing and technical content, explain methods for direct and heuristic measurement, and discuss how to work with content as a strategic partner.

Torrey Podmajersky has used content strategy for Xbox, Microsoft education, OfferUp, and now Google to help her create great experiences with and for a broad range of people. She has a Bachelor's degree in Physics from UW, a Masters in Curriculum & Instruction from Seattle University, and has done freelance fiction writing, home health care work, high-power rocketry, marketing communications, high-school science teaching, and 10+ years of UX writing. Her best-selling book Strategic Writing for UX (https://www.amazon.com/Strategic-Writing-Engagement-Conversion-Retention/dp/1492049395/) was published by O’Reilly Media in mid-2019.