Denver Startup Week talk: YOUR DATA IS LYING: BRINGING CONTEXT BACK TO ANALYTICS

You will want to register here too! https://www.denverstartupweek.org/schedule/8209-you-data-is-lying-bringing-context-back-to-your-sales-marketing-anayltics

What do Tiffany's, Mountain Dew, and KFC have in common? They made assumptions about their target audience, based their marketing tactics on demographics, analytics, and competitive analysis, and lots LARGE amounts of money and fans to bad campaigns. So how can you as a small business avoid their mistakes?

Come to my totally FREE talk at Denver Startup week!

I'd put up a slide or two, but I don't want to ruin the surprise...