#14:How to avoid financial troubles?Guideline for non-finance background founder

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Companies a lot of times fail because they overlooked the basics of running a business. Startups, too, often fail to execute the basics and create pitfalls later on.

Accounting is your business doctor - it tracks how your business’s been doing lately, finds out root causes and plans a path for you to get well. No companies can grow and be viable in the long run without proper accounting management. It reveals everything from sales - such as customer adoption rate, operations - such as operating inefficiencies, to strategic issues - such as positioning and branding.

This presentation will touch important accounting basics and classic business failure cases studies. It’ll also give out useful tips for business owners.

很多时候公司的失败是由于未做到管理生意的基本面而造成的。未作这些基本点的初创公司在创业初期不会感觉到有什么问题，但是没多久就会造成事后的悲催。

财务是你生意上的医生 —— 它统计着你生意的近况，诊断出问题的根源并且设计出一条改善你“健康”的道路。现今没有任何公司可以不使用现代财务管理工具而可以长期健康的生长。财务工具能帮你扯去公司运营表面现象的面纱，暴露一切问题：从销售的客户获取率，运营的效率，到战略上的问题比如定位和品牌。
这次的交流内容会涉及财务基础（针对非财务专业），现实生活中经典的公司案例（北美地区公司案例），然后会给初创公司的创业者们有用的tips。

Speaker: Jason Lu

Experience:
10+ years experience in business development (North America and the Asia Pacific), project valuation & acquisition, product costing, corporate finance consulting. Currently working as a consultant to help turnaround medium-sized and small businesses.

经验：
10多年经验——北美和亚太地区业务拓展（曾拓展超出两亿美金的年销售额），项目估值和并购（超过2,000万美金价值的项目并购），财务成本，公司财务顾问。目前作为顾问帮助挽转GTA地区的中小公司。

Education:
MBA 14’ – Schulich School of Business, York University
Chartered Professional Accountant (CPA): 2016 – present
B.Eng. - Hefei University of Technology, China

教育背景：
MBA 14’ – Schulich School of Business, York University
Chartered Professional Accountant (CPA): 2016 – present
B.Eng. – Hefei University of Technology, China

Drinks:
Drinks will be provided and sponsored by SpeedyCloud (https://www.facebook.com/SpeedyCloudIntl/)

Directions:
Closest major intersection Bathurst Street and St. Clair Ave. West. Located on east side of Bathurst Street, 1 block south of St. Clair Ave. West at Melgund Road.

Public Transit:
TTC Bathurst bus # 7C from Bathurst subway station.
TTC St. Clair West subway station, walk west to Bathurst Street or take streetcar #512 westbound or Vaughan bus #90 from St. Clair West subway station.
TTC streetcar #512 westbound from St. Clair subway station (Yonge subway line).

If you have any questions or concerns, please feel free to contact me at 647 924 2836 or add me on WECHAT: bryanzk