Story Advantage

Customers don’t buy your products.
They buy their story!
If you are not in it, you lose them.

A cinema-driven masterclass for business leaders, educators, and caregivers to unmask human behavior from the inside out.
By the end of the workshop you will learn to use Story Framework to deeply understand your customer/clients in their personal stories, uncover the hidden needs, fears and motivations and learn to step-in as a guide helping the hero shape a journey that leaves a lasting impact.

For business leaders, product makers, educators and health workers who want to understand people beyond what they say.

What to Expect:
This isn't a lecture.
We watch a film together and pull it apart scene by scene — until you see exactly what makes people want, fear, and transform. Then we turn that same lens on your customers, clients, or even yourself.
1. Deconstruct the Character
2. Translate the Pattern
3. Reframe the Story

What you will walk away with:
1. An Empathetic Lens
2. The Story playbook
3. Customer Empathy Canvas
4. A room's worth of wisdom

Registration ₹2000
(Lunch and Coffee Included)
Register at www.storyadvantage.in

A space for creativity, storytelling, and connection. Each second Saturday at Cubbon Park, we pick one story point across a couple of movies for discussion.

Join us to reflect on your favourite characters, meet new friends, and feel free to bring a friend along.

In December 2026, we will have a Story Slam where participants share true, personal stories in 5 minutes with the group. The theme is 'Turning Point'