Why people buy and why they don't!

The Talk:

During the talk, we'll look at why most people think selling is a 'dirty word' and why overcoming this 'belief' is the fundamental key to sales success. We'll examine the mistakes sales people make and why we find it difficult to turn a perfectly good sales lead into a sale. If you apply some of the advice I shared in this talk, your sales results will improve - guaranteed.

✔ Why buyers don't buy from you
✔ The mistakes we make that makes selling difficult
✔ How to start a sales call the right way
✔ The essential questions to ask every buyer
✔ How to achieve buyer commitment and advance the sale

About Matt Sykes:

I've worked in sales all my life, selling products and services with deal sizes ranging from £19.99 to £75m. In 2013, as a European Sales Director for a global business, I realised I didn't know how to sell and the guilt forced me to quit my job. I spent 3 years at 'sales school' and in 2016, I set up my sales training company Salescadence with the sole aim of helping more people like you, help more people buy what you sell. I'm the author of 2 books on the subject, I speak at events and I head up the sales function for one of the UKs fastest growing data protection companies.