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Android Developer Tools Showcase


As android developers are continually challenged with a complex Android ecosystem, they are constantly on the look out for tools that help them build and maintain their apps. As Google IO is a major event, this meetup will provide demos from tools that help Android app developers build better apps. "


6:00-6:30pm Pizza, beer, networking

6:30-6:40pm Welcome, introduction

6:40-8:00pm Demos from Localytics,, Apptimize, and Sinch.

Speaker 1: Lee Isensee, Localytics

Lee is currently Director of Solutions Engineering and Product Strategy at Localytics. With two decades in multi-channel marketing, analytics and strategic consulting, Lee has played a key role in ensuring solid strategy and design for hundreds of organizations globally. His expertise ranges from product and marketing strategy, web, social, mobile, and user personalization."

Localytics description: Localytics is the provider of the most powerful analytics and marketing platform for mobile and web apps. It is used by more than 5,000 companies in over 25,000 apps on more than 1.5 billion devices, helping companies drive user engagement, loyalty, and customer lifetime value. The platform allows organizations to gain deep, actionable insights into app user behaviors, and to create automated marketing programs that drive efficient user acquisition, targeted push and in- app messaging, and a personalized in-app experience. Localytics is headquartered in Boston, MA with offices in San Francisco and London. Investors include Foundation Capital and Polaris Partners.

Speaker 2: Max Katz,

Max Katz is head of Community and Developer Relations for,, a cloud-based HTML5, jQuery Mobile and PhoneGap/Cordova mobile app builder. He loves trying out new and cool REST API's in mobile apps. You can find out what Max is up to on his blog: ( and Twitter: @maxkatz.
Company Description: app builder includes Apache Cordova (PhoneGap), so you can quickly build hybrid apps with access to device features by using built-in components or the PhoneGap API. Build apps for Android, iOS, or Windows Phone. will build the binary file, which you can download and publish to the app stores.

Speaker 3: Roberto Carli, Apptimize

As Apptimize's VP of Business Development, Roberto Carli specializes in A/B testing strategy and data-driven decision making. Roby is an A/B testing expert who was a Principal at Applied Predictive Technologies where he was the author of new analytic techniques in online-to-store testing, control matching, and Monte Carlo simulations. He holds a Master’s degree in CS from MIT, where he developed a flexible microchip architecture at the Computer Science and Artificial Intelligence Lab (CSAIL).
Company Info: Apptimize is an A/B testing solution for native Android and iOS apps that features testing to visual app elements without programming or waiting for users to update their app. Apptimize also has a programmatic interface that lets developers test anything they can code. Both testing methods plugs into an analytics framework that enables deep insights and data-driven business decisions.

Speaker 4: Jordan Hamel, Sinch

Add voice calling and instant messaging to your app in minutes. The Sinch SDK, available for iOS and Android, takes care of app communications and lets you focus on what’s important; creating experiences that people love.

Jordan Hamel is a developer evangelist at Sinch. Jordan comes from a web development background, and has recently become an avid Android developer. Jordan will take us through a demo of how she was able to get instant messaging working in her app in under an hour (compared to the whole day it took her to get G+ login working).

760 Market St #1101 · San Francisco, CA