SVC Seoul Global Team

🎃 Registration｜**https://luma.com/venturepark**

This session will be conducted in Korean
*Real-time Korean-English Translation Provided

​✨ What Makes Content Truly Captivating?
​Countless pieces of content compete for our attention every day. Some capture people's imagination, inspire passionate fandoms, and grow into successful businesses. Behind them are compelling stories that spark curiosity and keep audiences engaged.

​How is captivating content created, and how can that attention grow into lasting value?

​Meet Woojin Cha, a music and entertainment critic who explores the relationship between content, fandom, and business, and Sungmin Kwon, a producer behind The Community, known for its original format and compelling storytelling.
​
Through their different perspectives, discover how to create content that draws people in—and how to turn that engagement into fandoms and sustainable businesses.
​
Venture Park, SVC Seoul's startup networking event, invites you to “Content & Business.”

​🎤 [Talk 1] Why Do People Become Fans of Certain Content?
​5:00–6:00 PM | Woojin Cha, Music Critic & Author
​​Turning attention into fandom, and fandom into business

​Why do some pieces of content fade quickly while others become part of people's lives, inspire passionate communities, and remain relevant for years?

​Woojin Cha is a music critic, writer, and independent media creator who has spent years examining the relationship between entertainment, fandom, and business. Through his writing and firsthand experience running independent media, he explores how content builds emotional connections, creates communities, and develops into sustainable businesses.

​In this session, discover what makes content stand out, how distinctive perspectives and storytelling attract audiences, and how initial interest can grow into lasting fandom. Explore how content can expand into intellectual property, brands, and communities, creating new business opportunities along the way.

​Find out what turns content people simply consume into something they truly care about, return to, and share with others.

​🥪 [Break & Networking] Connect Over Food and Conversation
​6:00–6:30 PM
​Take a 30-minute break after the first session to enjoy foods and refreshments while meeting fellow participants.
​Share thoughts from the talk, introduce what you’re working on, and make new connections in a relaxed setting.

​🚚 [Talk 2] Designing Stories That Draw People In
​6:30–7:30 PM | Sungmin Kwon, Producer
From discovering ideas to creating compelling formats, characters, and conflicts
​
The same subject can become an entirely different experience depending on how the story is told. How do everyday observations and social phenomena become compelling ideas—and how can those ideas turn into stories audiences can't stop watching?

​Sungmin Kwon is a producer known for creative formats and distinctive storytelling, including Shall We Talk? and The Community. His series The Community won Best Picture at the 3rd Blue Dragon Series Awards, earning recognition for its originality and execution.
​
Drawing on his production experience, he will share how to discover compelling ideas in everyday life, develop them into distinctive formats and worlds, and design engaging characters and conflicts that keep audiences invested. He will also explore how unexpected moments during production can shape a story and make it even more captivating.
​
Discover how to design stories that spark curiosity, keep audiences engaged, and inspire conversations long after the content ends.

​🤝 [Networking] Turn Fresh Insights into New Connections
7:30–8:00 PM | Optional
​After the talks, stay for optional networking with startup founders, professionals, investors, and members of the startup ecosystem.

​Exchange experiences and ideas, meet people facing similar challenges, and explore new opportunities to collaborate.

​Networking is optional and open to anyone who wishes to join.
​
​💡 Who Should Attend?

• ​Creators and planners looking to make content that captures and holds attention
• ​Founders seeking to turn content into fandoms, communities, and sustainable businesses
• ​Professionals interested in developing distinctive ideas and stronger storytelling
• ​Investors and industry professionals exploring opportunities in the content business
• ​Anyone looking to connect and collaborate with people across the creative industries​

​📅 Date & Time｜Oct 29, 2026 (Thu) | 5:00–8:00 PM
📍 Venue｜SVC Seoul, 2F Networking Hall, 136 Yanghwa-ro, Mapo-gu, Seoul
👥 Open to｜Content startups, creators, industry professionals, investors, and startup ecosystem members
🎟 Admission｜Free , Gimbap provided
💡 Registration｜https://luma.com/venturepark

​👇 Discover how different choices can lead to growth—and make new connections along the way!

​* Contact｜hubglobal@kban.or.kr
​This event will include photo and video recording. Recorded materials may be used for event documentation and promotional purposes.
​
See you at Venture Park!