[Venture Park] Growth by Choice(Oct 15 (Thu))
Details
💡 Registration｜**https://luma.com/venturepark**
This session will be conducted in English.
*Real-time Korean-English Translation Provided
✨ What choices lead to real growth?
One built a career at Netflix, Meta, and TikTok, helped K-brands expand into the U.S., and now leads the growth of a K-beauty brand herself.
The other came from finance, entered the unfamiliar world of used trucks, and transformed inefficiencies in a traditional industry through a new way of doing business.
Through two very different journeys, discover what makes people and brands worth choosing—and how to uncover real problems and turn them into businesses.
Venture Park, SVC Seoul’s startup networking event, invites you to “Growth by Choice.”
🎤 [Talk 1] What Makes It Worth Choosing
Join Sora Lee, Co-Founder & CEO of JIYU, who built a 15-year career across Netflix, Meta, and TikTok, helped K-brands expand into the U.S., and now leads a K-beauty brand herself.
From building her career at global tech companies to helping Korean brands navigate the U.S. market—and ultimately stepping into the role of a brand leader herself—she shares what she has learned across careers, brands, and markets.
Explore what makes certain people and brands stand out, earn trust, and ultimately get chosen.
🥪 [Break & Networking] Connect Over Food and Conversation
Take a 30-minute break after the first session to enjoy sandwiches and refreshments while meeting fellow participants.
Share thoughts from the talk, introduce what you’re working on, and make new connections in a relaxed setting.
🚚 [Talk 2] Finding Real Problems in Traditional Industries
How does someone with no background in trucking discover a business opportunity in a long-established industry?
Hyein Jung, CEO of iTRUCK, started her career in finance before entering the unfamiliar used-truck market. By learning the industry firsthand and listening to customers, she uncovered inefficiencies in the traditional transaction process—and built a business designed to solve them in a new way.
From understanding an unfamiliar industry to identifying real customer pain points and making an established market work more efficiently, hear a founder’s firsthand journey of turning problems into business opportunities.
Discover why finding the right problem to solve can matter more than simply coming up with a new idea.
🤝 [Networking] Turn Fresh Insights into New Connections
After the talks, stay for optional networking with startup founders, professionals, investors, and members of the startup ecosystem.
Exchange experiences and ideas, meet people facing similar challenges, and explore new opportunities to collaborate.
Networking is optional and open to anyone who wishes to join.
💡 Who Should Attend?
- Professionals looking to differentiate themselves and their expertise
- Founders and professionals building brands that customers choose
- Entrepreneurs looking to uncover real customer problems and new market opportunities
- Startup professionals interested in the U.S. market and the global expansion of K-brands
- Anyone looking to connect with founders and professionals across different industries
📅 Date & Time｜Oct 15, 2026 (Thu) | 5:00–8:00 PM
📍 Venue｜SVC Seoul, 2F Networking Hall, 136 Yanghwa-ro, Mapo-gu, Seoul
👥 Open to｜Korean and international startups and startup ecosystem professionals
🎟 Admission｜Free , Sandwiches provided
💡 Registration｜https://luma.com/venturepark
👇 Discover how different choices can lead to growth—and make new connections along the way!
* Contact｜hubglobal@kban.or.kr
This event will include photo and video recording. Recorded materials may be used for event documentation and promotional purposes.
See you at Venture Park!