“Good enough” - Pragmatic UX & rational design limitations

An Online & In-person event

# Talk Info:

A talk from Ollie Francis and Mark Jones.
Ollie works independently in UX; Mark works agency-side in brand and creative. They want to unpack what it means to create something ‘good enough’ - the words that often strike fear into design and product teams, where preciousness and formality can get in the way of doing the right thing for users.

• How do we make UX more practical?
• How do we stop long-winded design processes from getting in the way of a good experience?
• How can brand and UX work better together?
• How can your mindset help you to embrace the creative uncertainty?

Mark and Ollie will explore these questions and bring to bear their experiences and opinions. This could get heated.

# Speaker Bio:

Ollie Francis is a UX consultant, product designer, mentor and founder of consultancy Deckchair. Ollie is deeply interested in team culture and how our mindset affects the design process.

Mark Jones is a Bristol-based creative, passionate about brand, UI and UX. Currently leading a talented team at the agency Sift. Mark has always believed good design makes good business.

# IO Associates (our host):

Specialising in recruitment across the tech, digital, engineering, and government and defence sectors, iO Associates have extensive experience in securing the best talent to create the products and infrastructure of the future.

At iO, we host Meetups and conferences in the tech and digital sector, working closely with our clients to stay ahead of the curve and connect with top candidates. We are very happy to be holding the SWUX meet-up at our new office this May!