Name: Influencing product strategy with UX research (In-person and remote event)
Start: 2023-11-14T19:00:00Z
End: 2023-11-14T21:00:00Z
Location: 5 Host St

**Talk Details (In-person and remote event)**:
This talk will be from Jack Holmes.

Attending remotely? Watch it here: [https://www.youtube.com/watch?v=uBRkr0Dh5rE](https://www.youtube.com/watch?v=uBRkr0Dh5rE)

How many times has UX research concluded that the product isn’t solving a need? Or is solving the wrong need? But it's too late and we need to ship NOW! To be impactful as UX researchers our work needs to influence product strategy, not just comment on it.

Join us as we explore how to combine methods to get UX research out as the detail to influencing product.

The three step process starts with the Kano prioritisation model. Developed in the 80s it's tried and tested for decades. We use data from a feature desirability survey to challenge stakeholder views. Wrapping things up by answering the most important question of all: why?

We'll share stories and case studies from real projects. Reflecting on how this method has shifted opinions, influenced product and business strategy.

**Speaker Bio:**
Jack Holmes is an independent UX researcher & designer from Bristol. Over the last 10 years he's worked on projects ranging from banking apps to Nandos sauce bottles. Jack is a big fan of tapas and is on a mission to find the best croqueta in Bristol.

**Event Host:**
Kinneir Dufort will be hosting the meet-up. Kinneir Dufort is a user-centred design and product development consultancy. With over 45 years’ experience, we discover, design and develop innovative solutions for our global Medical, Consumer and Industrial clients.
[https://kinneirdufort.com](https://kinneirdufort.com/)

**Event Agenda:**

* 7:00pm - Arrive, grab a drink, and chat
* 7:15pm-7:45pm - Talk (approx timings)
* 7:45pm-8:15pm - Q&A (approx timings)
* 8:15pm-9pm - Pizza! More drinks and time to chat and mingle

**For those who will be attending remotely**, we will live stream the event on YouTube here: [https://www.youtube.com/watch?v=uBRkr0Dh5rE](https://www.youtube.com/watch?v=uBRkr0Dh5rE)

Indu Kaila

Ollie Francis

Rebecca Taylor

SWUX - South West User Experience

Technology

Web Design

Graphical User Interfaces

Product Design

Interaction Design

Mobile Technology

User Experience

Mobile User Experience

Usability

UX Design

User Research

UI Design

Gamification

Information Architecture

Influencing product strategy with UX research (In-person and remote event)

5 Host St

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Influencing product strategy with UX research (In-person and remote event)

SWUX - South West User Experience

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