Once you know all the BS is There any value in Behavioural Sciences

*** This is an online event, and open to international audiences without charge. The link is visible for those that RSVP.***

About the talk
Once you know all the heuristics, and can recite the classic studies what value is there in BS? Adam will discuss how his agencies embrace of BS has turned BS into a thiving consultancy within the agency. However, now that the knowledge of BS has been democaratised what next for this fledgling industry?

Bio
Adam is the founder of Thinkerbell, an agency that creates ‘measured magic’, that’s marketing sciences meets hardcore creativity. Thinkerbell was ranked number one Creative Agency in Australia in 2014 and number 3 in the world, according to Campaign UK.

Adam is one of Australia’s leading consumer psychologists, a brand strategist and an authority on behavioural economics. He’s the author of The Advertising Effect: How to change behaviour (Oxford) and Stop Listening to the Customer: Try hearing your brand instead (Wiley).

Adam also created the successful board game The Analyst, an unconference called space where 'ideas meet influence’, and the social cause agency DOA (Decade of Action). Adam also co-hosts Black T-Shirts, a podcast that delivers XXL creativity for marketers.

Finally Adam does a lot of public speaking and media when asked

*** This is an online event, and open to international audiences without charge. The link is visible for those that RSVP.***