Taiwan Multimedia Technology

Mon, Nov 10 · 7:00 PM GMT+8

Taiwan Multimedia Tech #11: Exploring FAST Streaming and Media Innovation

AWS Taipei Office, 台北市信義區 松仁路100號 12樓, Taipei, al, TW

串流世界正以驚人速度演進——從 FAST 免費廣告頻道、AI 驅動的廣告體驗，到雲端原生的全球級廣播服務。

本次活動特別與AWS Taiwan聯合舉行，邀請來自AWS Elemental的全球技術與產品團隊，並結合台灣指標服務案例 - Line TV，深度剖析Media Tailor技術如何協助運動賽事直播創新變現。

[報名連結]：請務必提前註冊報名，活動當天需憑主辦方寄出的email，從2F入門閘通關至12F AWS辦公室

Schedule & Agenda

• 18:30 - 19:00 Registration and Networking
• 19:00 - 19:05 Opening - AWS
• 19:05 - 19:40 The Rise of Television Convergence and Next-Generation Monetization – Alex Zhang
• 19:45 - 20:20 Transforming Media Innovation at IBC 2025 - Jeremy Simantel-Lunan & Regina Ross
• 20:30 - 21:00 LINE TV Case Study: Live Sports Streaming x MediaTailor Advertising in Practice - Wei-Kang Chang
• 21:00 - 21:20 Fireside Discussion
• 21:20 Closing

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#### 議程一：The Rise of Television Convergence and Next-Generation Monetization

**講者：**Alex Zhang (AWS Elemental)
**語言：**英文

從傳統電視到串流時代，媒體融合正以驚人速度推進。Alex Zhang 將分享如何結合 AI 與伺服器導向的廣告插入技術，重新定義免費廣告贊助電視頻道（FAST），並探討體育與遊戲產業如何透過新商業模式吸引觀眾、提升變現效益。

#### 議程二：Transforming Media Innovation at IBC 2025

**講者：**Jeremy Simantel-Lunan & Regina Ross (AWS Elemental)
**語言：**英文

在 IBC 2025 大會上，AWS Elemental 將發表一系列在媒體處理與傳輸技術上的突破性創新。這場演講將展示我們最新的技術成果，這些創新正重新定義整個廣播產業的樣貌，包括更進化的雲端原生解決方案、AI 驅動的內容優化技術，以及新一代的串流傳輸能力。我們將示範這些技術如何協助內容創作者與廣播業者，在提升觀眾體驗的同時，最大化營運效率。邀請您一同探索實際應用案例、發掘關鍵創新特色，並搶先預覽我們的未來技術藍圖。親身體驗 AWS Elemental 如何持續引領媒體技術的未來，樹立效能、可靠度與延展性的新業界標準。

#### 議程三：Line TV 案例分享 - 運動賽事直播 x MediaTailor 廣告實戰經驗

**講者：**張瑋康 (Line TV)
現場賽事與即時廣告一直是最吸睛的新世代媒體營收模式！本次講者將深度揭露直播賽事如何結合 AWS MediaTailor 技術，創新收入動能與互動收看體驗。

#### 講者簡介

• Alex Zhang：AWS Elemental 資深技術主管，負責 MediaTailor 與 MediaPackage 團隊，協助多個全球串流平台實現商業化目標。
• Jeremy Simantel-Lunan：AWS Elemental 資深產品經理，專長於即時影像編碼、打包與 OTT 串流基礎架構。
• 張瑋康: Line TV R&D Team Lead，擁有豐富開發、R&D與產品管理經驗，於LineTV率先導入 AWS 雲端整合技術，支撐百萬級流量直播與創新廣告商業模式。

#### 關於 TMT

TMT 是一個聚焦音訊、影像與互動技術的社群，連結開發者、研究者與創作者。從 AI 串流到創意媒體系統，每一場聚會都分享真實案例與新思維，共同推動多媒體技術的未來。

** 活動備有餐點 **

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Streaming is changing faster than ever — from FAST channels and AI-driven ad experiences to cloud-native broadcasting at global scale. This month at TMT, join AWS Elemental’s top engineers and product leaders as they reveal how the next wave of media innovation is being built.

### Topic 1 – The Rise of Television Convergence and Next-Generation Monetization

Speaker: Alex Zhang (AWS Elemental)
Language: English

From traditional broadcasting to the world of streaming, television is converging faster than ever. In this talk, Alex Zhang will explore how AI and server-guided ad insertion are redefining Free Ad-Supported Streaming TV (FAST) channels, opening new opportunities in monetization and audience engagement—especially across sports and gaming industries.

### Topic 2 – Transforming Media Innovation at IBC 2025

Speakers: Jeremy Simantel-Lunan & Regina Ross (AWS Elemental)
Language: English

At IBC 2025, AWS Elemental unveils groundbreaking advancements in media processing and delivery technologies. This presentation showcases our latest innovations that are reshaping the broadcasting landscape, including enhanced cloud-native solutions, AI-powered content optimization, and next-generation streaming capabilities. We’ll demonstrate how these developments empower content creators and broadcasters to deliver superior viewing experiences while maximizing operational efficiency. Join us to explore real-world implementations, discover transformative features, and preview our strategic roadmap. Experience firsthand how AWS Elemental continues to drive the future of media technology, setting new industry standards for performance, reliability, and scalability.

### Topic 3 – LINE TV Case Study: Live Sports Streaming x MediaTailor Advertising in Practice

Live events and real-time advertising have always been the most eye-catching revenue models of the new media generation. In this session, the speaker will reveal in depth how live sports streaming integrates AWS MediaTailor technology to drive innovative revenue momentum and interactive viewing experiences.

### About the Speakers

• Alex Zhang – Senior Technology Leader at AWS Elemental, leading MediaTailor and MediaPackage teams, with over a decade of experience enabling global platforms to achieve their monetization goals.
• Jeremy Simantel-Lunan – Senior Technical Product Manager for AWS Elemental Live, MediaLive Anywhere, and MediaPackage, specializing in live video workflows and OTT streaming infrastructure.
• Wei-Kang Chang - R&D Team lead at Line TV, with extensive experience in development, R&D, and product management. At LINE TV, he took the lead in implementing AWS cloud integration technologies to support large-scale live streaming with millions of viewers and to enable innovative advertising business models.

### About Taiwan Multimedia Tech (TMT)

TMT is a community for creators, engineers, and researchers passionate about audio, video, and interactive technology. From AI-powered streaming to creative media systems, each meetup brings together real stories, demos, and ideas that shape the future of multimedia innovation.

Join us for an evening of insights, networking, and the latest from AWS Elemental!