Bob Galen: An Agile Coaches Guide to Showing Your Value

Tampa Bay Agile is excited to host the one and only Bob Galen, as we explore a topic that is resonating throughout our industry.

Some of the biggest questions facing agile coaches today, whether external consultants/contractors or internal employees; Coaches, ScrumMasters, or leaders are—

• What do you actually do as a coach?
• What difference are you making? What is your value?
• How do I measure your impact?
• Why do I need you as my coach?
• Do I really need your role in my organization?

Challenging questions to answer, right?

The premise of this talk is that most coaches are fundamentally unprepared to answer them. That is, many of us struggle to communicate our value, while not appearing self-centered or braggadocios.

In this workshop we will explore how to effectively navigate these value-based questions. We’ll begin in the client entry process and discuss keys for setting up win-win coaching agreements and managing expectations. Next, we’ll explore a wide-variety of approaches for measure agile coaches, their value and their impact. While there is no singular metric, you’ll be exposed to many successful approaches.
And finally, we’ll talk about the importance of brand building and not be shy or reticent in talking about you, which is a problem for so many coaches.

We’ll wrap things up with a Dojo session where we practice strategies for common, value-based situations, so you can leave with new ideas and skills and increased confidence.