Product Innovation in Times of Economic Uncertainty

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Whatever your take on today’s economy, one thing is clear: business as usual just doesn’t work anymore. With rising interest rates and the highest inflation in over 40 years, few experts seem able to agree on how the US economy will respond. Because of this, product teams are left somewhat floundering – if no one knows how the market will respond, how do you produce what the market will want? One thing is for sure, building digital products is not easy and must remain a top priority for all businesses and industries.

How do we process the flood of media reports, mass layoffs, and keep product development going? Our industry experts will lead us through a discussion on how recent market shifts have led to huge disruptions, and how leading teams are adapting to stay competitive and innovating during times of economic uncertainty.

Discussion Topics:

• Common roadblocks to product innovation
• Updating legacy delivery behavior for today’s framework
• What is product culture and how it’s changing the way we innovate
• How product roadmaps are determined and how to engage in the GTM cycle
• Remaining value-centric and focused on customers’ needs
• The uncertain economy’s impact on product funding
• How teams are staying nimble while working with less

Expert Panel:

• Tony Shawver, National Agile Practice Lead @ Motion Consulting Group
• Ka-Fung Koo, Platform Program Management, Presales Acceleration @ Okta
• John Hurney, Product Management Leader
• Vish Srivastava, Director, Product Management @ Evidation

Please Note: attendees must register here to receive virtual event access!