Connecting Sales & Marketing: How Personas Can Drive Customer Action

Customers will make or break your business. Successful businesses focus on targeted, personalized campaigns to drive customer action. Personas are a great tool for connecting this often disconnected sales and marketing process.

In this one-hour session, you’ll learn:

• How to create targeted, actionable personas that align your marketing message with the needs of your customers

• How to get critical input from your customers and sales teams to ensure your personas are authentic

• How to identify and prioritize campaigns targeted at driving customer action

Speakers: Kristy Campbell, Chief Operating and Marketing Officer, Rev1 Ventures

Kristy has spent her 20+ year career working with – and within – tech startups to help them build their brand, grow revenue and scale. She leads Rev1’s portfolio sales and marketing efforts, helping companies generate awareness, first customers, and a repeatable sales pipeline.

Alicia Oddi, Director of Marketing, Rev1 Ventures

From creating new websites and social media campaigns to producing Rev1’s Demo Day showcase for central Ohio’s high-growth startups, Alicia’s marketing expertise shines through. With creativity and flair, Alicia shows the rest of Ohio and the country how our region’s entrepreneurs are changing the world.

RSVP: Lunch and the Event are free. Registration is required.

Click here to register (https://www.eventbrite.com/e/free-lunch-business-workshop-at-cultivate-second-tuesdays-1130-100-tickets-29651555601)