How to price your coaching services
Pricing 101: How to Properly Price Your Services as a Coach
Get paid what you're worth and help your customers get better results
📍 Online
đź—“ Tuesday 26th May 2026
⏰ 3pm UK | 10am Eastern | 9am Central | 8am Mountain | 7am Pacific
You’re great at helping people get results.
You coach. You guide. You solve real problems.
Your clients value you…
…but your prices might not reflect that yet.
If you’ve ever thought:
“I’m not sure what I should be charging…”
“Am I pricing too low?”
“What if I charge more and no one buys?”
You’re not alone.
Most coaches don’t struggle with delivering value.
They struggle with pricing that value confidently and strategically.
Pricing 101: How to Properly Price Your Services as a Coach is designed to fix that.
This workshop will show you how to price your services in a way that is sustainable for your business, attractive to clients, and aligned with the results you help people achieve.
No guesswork.
No random numbers.
Just a clear pricing framework you can actually use.
You don’t need to undercharge to get clients.
You need a pricing strategy.
What You’ll Learn:
- How to calculate the minimum price you can charge while still running a sustainable coaching business
- How to determine the maximum price your market will realistically pay
- The difference between high-ticket and low-ticket offers (with real examples)
- How value-based pricing works — and why most coaches misunderstand it
- When and how to use payment plans without hurting your cash flow
- How to use positioning and credibility to influence the price clients are willing to pay
- How proper pricing actually makes closing clients easier
We’ll also walk through practical examples of coaching offers at different price points so you can see exactly how pricing works in the real world.
Spoiler: pricing higher isn’t about being pushy or salesy.
It’s about aligning your price with the transformation you help people achieve.
You’re already helping people change their lives.
It’s time to price your services like the professional coach you are.
đź‘‹ About Your Host
John J D Munn is a business coach and consultant who specialises in helping entrepreneurs to build calm businesses. The kind of business that is optimised for happiness rather than billionaire status, a business that makes 6-figures and takes less than 20 hours per week to run.
🎟 Reserve Your Spot
This is a free online workshop with limited seats.
Bring a notebook. Bring questions. Bring the part of you that knows you’re meant for more.
RSVP now 👉👉👉