Next Meetup

Niche Marketing Workshop: Learn a proven strategy to boost website leads ($495)
BUY TICKETS AT This 4hr marketing workshop will help Chicago entrepreneurs increase leads and revenue through their website. Your ticket includes the course, worksheets, appetizers, and beer or wine. Because it's the afternoon, and we're going to drink and learn. The concepts covered in this interactive workshop have helped 20+ companies increase revenue by over 40% (based on a 2017 report of 23 companies). You'll learn how to use conversion-based principles in your marketing efforts. By focusing your efforts on a single buyer, you stand to gain more clarity in your messaging and personalization. Over the course of 4 hours you will: • Work with peers to create your target customer • Find ways to explain the benefits of your company • Create your unique value proposition Skills covered during this workshop include copywriting, website strategy, and content planning (for mailing lists and social media). If you've been thinking about redoing your company website, this workshop could save you thousands on development costs by understanding what your site truly needs. By the time you leave this workshop you'll know: • What to write on your website • What to send customers in an email • What to put in an ad online • What to post on your social media account - - - - - - - "I felt like it was hours of counseling/psychotherapy and Marketing 301 all together." - Vic Levinson, Prime Telecommunications "Joe did a terrific job presenting on user personas, made it interactive, and provided resources for attendees to take action. The talk really resonated with me and helped me get clear on establishing the ideal audience for my business." - Benjamin Warsinske, Author & CEO of Branded World "I do things differently with my business now because of Joe's niche marketing approach. I'm already seeing the value through more leads." - Jeremy Kanne, President of Smart Yeti Creative Agency - - - - - - - Joseph Martin has worked in the creative industry for 17 years gaining experience in design, marketing, and leadership. As a seasoned entrepreneur, he is passionate about building real-world communities and improving corporate culture. He is an active voice in Chicago through Google Startup Weekend events, host of The Entrepreneur's Workshop, and mentoring students through DePaul University's entrepreneurship program. He has worked on projects for McDonald’s, Microsoft, and Anheuser-Busch among other corporations and small businesses. His ideas on experience design have been featured in the Observer, Website Magazine, and paved the way for speaking opportunities locally and internationally. - - - - - - - proudly sponsored by Women Entrepreneur's Secrets of Success (WESOS) Women can join WESOS to connect with a vibrant network of women business owners who become friends instead of just business associates.

Willis Tower

233 S. Wacker · Chicago, IL


    Past Meetups (51)

    What we're about

    You have amazing ideas, the ability to create, and a desire to change the world — it's the foundation of what makes you an entrepreneur.

    But you get stuck.
    The creativity drops.
    The initiative stops...initiating.

    The schedule you set for yourself stops being followed. Then it starts to feel overwhelming, or you find yourself checking email all day. And while emails gives us all a sense of "accomplishment", it's not enough to keep moving your business further.

    In Charles Duhigg's book, "The Power of Habit", he looks at the fundamentals behind forming and maintaining habits. Whether good, or bad, there's a system to how we all work. A system we can manipulate to work to our advantage.

    To become a truly great entrepreneur, the type that does the change the world, there's one more piece you need.

    In the "Power of Habit" Duhigg uses the example of AA to demonstrate the need for community. That for all of our best intentions, planning, and strategy, there are going to come rough patches where we falter. We're susceptible to breaking the good habits we put in place for ourselves when we don't have the support of others through those times.

    To truly thrive, we need to be surrounded by like minded people to help us maintain our drive. To get the encouragement we need to make it through when it's tough.

    THAT is what this group is focused around. Small group sessions to help us all learn from, depend on, and grow with each other.

    Chicago has yet to receive the credit it deserves for the ideas and drive found in its streets. We are not the city that needs to go to investors. As one friend of mine has said, "We're a city that rolls up our sleeves and gets shit done."

    If this is you, then this group is for you.

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