The Fashion Masterclass

Tickets (Early Bird - ending soon): 650 AED
Book your ticket now on Luma:
https://tinyurl.com/lumaTheFashionMasterclass

The Fashion Masterclass Vol.2
​9 May (Day 1): Fashion and Luxury PR, Media & Digital.
10 May (Day 2): Fashion Buying, Merchandising & Brand Building.
​Explore key sectors of the fashion industry through conversations and masterclasses led by key opinion leaders with experience at top luxury and fashion companies such as Harper's Bazaar Arabia, Chalhoub Group, Al Futtaim, Miu Miu, LVMH, Ounass, and more.
​DAY 01 - 9 MAY - FASHION AND LUXURY PR, MEDIA & DIGITAL
​10:30 AM
Check-in & Welcome Coffee
​11:00 AM
Opening Keynote by Jelizaveta Kozlova - Founder of The Fashion Masterclass, Yasmeen Sami - Director Brand and Partnerships, d3 introducing Vol. 2 & the schedule
​11:20 AM
In Conversation with: Olivia Phillips
Editor-at-Large at Harper’s Bazaar Arabia, Founder of The Desk
​12:05 PM
'The Power of Personal Brand’ with: Fozaza - Fashion Influencer & Fashion Designer and
Jelizaveta - Founder of The Fashion Masterclass & EK Laboratory
​1:00 PM
Lunch & Connect
​2:00 PM
In Conversation with: Jessica Michault
Senior Editor at Emirates Woman, Ex-EIC at Madame Arabia, Founder of Fashion Your Seatbelt podcast
​2:45 PM
Omnichannel Strategy Masterclass: Sonia Maghraoui
Luxury Strategic Advisor, Ex-Marketing, Communications & Omnichannel Director at Bulgari
​3:30 PM
In Conversation with: Obeida Danhach
CEO | Group Content Advisor at Mquest (Buro 24/7 ME, Marie Claire Arabia & Haya Magazine)
​4:10 PM
PR & Activations Strategy Playbook with:
Jelizaveta Kozlova - Founder of The Fashion Masterclass & EK Laboratory PR Agency
​4:40 PM
In Conversation with: Firdos Shaikh
Talent Acquisition Manager Digital & Tech at Chalhoub Group
​5:10 PM
Styling Workshop by So Much Trouble
​5:40 PM
Power Networking
***
​DAY 02 - 10 MAY - FASHION BUYING, MERCHANDISING & BRAND BUILDING
​10:30 AM
Check-in & Welcome Coffee
​11:00 AM
Opening Keynote by Jelizaveta Kozlova - Founder of The Fashion Masterclass, and
Yasmeen Sami - Director Brand and Partnerships, d3
Stefania Nassar, Strategic Growth & Partnerships – Luxury
​11:20 AM
Panel: ‘The Buyer’s Lens, Selection and Curation’
Elisa Borrasso - Head of Buying at Chalhoub Group (Lacoste, Guess, Axel Arigato, Tumi)
Hala Darwish - Leather Goods & Accessories Buyer at Miu Miu, Prada Group
Kadija Benouda - Senior Buying Manager at Chalhoub Group (Tory Burch, Adolpho Dominguez)
Nahid Kermali - Head of Buying at OUNASS
Nivine Halabi - Retail & Luxury Growth Consultant | Former GM Middle East at Cult Mia
​12:20 PM
In Conversation with: Erin Kiona Thompson
Global Merchandising Executive, Ex-LVMH, SSENSE, Hypebeast, That Concept Store
​1:00 PM
Lunch & Connect
​2:00 PM
In Conversation with: Fatima Hassan Gomez
General Manager Middle East SMCP (Sandro, Maje, Claudie Pierlot) – Al Futtaim
​2:45 PM
In Conversation with: Sabine Volcic
Chief Product & Merchandising Officer at MAGRABi, Strategic Advisor & Retail Transformation Leader & Former Buying Manager, Louis Vuitton (LVMH)
​3:30 PM
Panel: Building a Homegrown Fashion Platform
Jennifer Cohen Solal — Co-Founder & CEO at Hushday
Rosie Gunn — Founder at Endless
​4:20 PM
Top 5 Market Shifts in Fashion & Luxury by Stefania Nassar
Strategic Growth & Partnerships – Luxury, Fashion & Lifestyle
​5:00 PM
In Conversation with: Rowan Farah
Senior Manager Talent Acquisition at Chalhoub Group
​5:30 PM
Power Networking

Tickets (Early Bird - ending soon): 650 AED
Book your ticket now on Luma:
https://tinyurl.com/lumaTheFashionMasterclass

The Fashion Masterclass Vol.2
​9 May (Day 1): Fashion and Luxury PR, Media & Digital.
10 May (Day 2): Fashion Buying, Merchandising & Brand Building.

​Explore key sectors of the fashion industry through conversations and masterclasses led by key opinion leaders with experience at top luxury and fashion companies such as Harper's Bazaar Arabia, Chalhoub Group, Al Futtaim, Miu Miu, LVMH, Ounass, and more.
​DAY 01 - 9 MAY - FASHION AND LUXURY PR, M