The Freelance Exchange of KC

Tired of posting into the digital void and hoping for the best?

There was a time when marketing meant reaching as many eyes as humanly possible. But bigger numbers don't equal bigger paychecks—especially for freelancers and small businesses.
The secret to sustainable marketing isn't broad appeal; it’s finding a smaller, highly focused audience that actually wants what you’re selling.

Join Dixie Malick, founder of Small Biz Social, for a fresh, realistic approach to marketing when you’d rather do almost anything else. She’ll share her "boots on the ground" methods to help you identify your ideal clients and build an intentional strategy to convert them—without burning out or losing your authentic voice.

In this session, you’ll learn how to:
• Shift your mindset from mass reach to high-conversion targeting
• Pinpoint your ideal audience so you know exactly who you’re talking to
• Streamline your message so you can stop posting filler content
• Reach decision-makers using realistic, manageable channels

Who is this Lunch + Learn for?
Whether you’re a novice setting up your first social strategy, an experienced freelancer looking to refine your client targeting, or just in need of a solid, actionable refresher to reignite your marketing, this session is built for you.