When Localisation becomes UX

## Details

As technology evolves our understanding of content creation – what does this evolution mean for the field of Localisation and how we tailor products for audiences around the world?

In this panel discussion, you'll gain perspective on:

• The distinctions between translation and localisation, and their role in tailoring UX to regional markets
• How the industry is evolving around new understandings of Localisation's role in product optimisation
• How technology influences our ability to make a global brand feel locally relevant

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AGENDA
17:30 – Arrive and mingle
18:15 – Opener / Welcome
18:30-19:50 – Panel discussion with Q&A
19:55-21:00 – Networking, drinks and nibbles

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PANEL

• Francesca Catanuso, Content Designer, IKEA
• Mikolaj Szajna, Senior Manager of Localisation, Booking.com
• Claudia Müller, Head of UX Content & Localisation, Trusted Shops
• Polly Braga, host and moderator

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ABOUT The Future of Content
Technology is evolving fast – and so is the way we communicate. The Future of Content exists to recognise and reflect this gathering momentum. We’re excited to see innovation in creating, curating and harnessing content, so we’re creating a space to explore the possibilities together.

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