What we’re about
Technology is evolving fast – and so is the way we communicate. The internet is a global conversation that’s home to billions of voices, and with AI we’re even adding non-human voices to the mix. The speed of this change is affecting how we define content work, and even breaking down the barriers between traditional content jobs.
The Future of Content exists to recognise and reflect this gathering momentum. We’re excited to see innovation in creating, curating and harnessing content, so we’re creating a space to explore the possibilities together across content and localisation roles.
Upcoming events (1)
See all- The impact of conversational AI on content professionsBooking.com, Amsterdam, NH
The Future of Content community invites you to our 2nd event about The impact of conversational AI on content professions. Our two speakers will touch on generative and conversational AI from different angles.
Chris Cameron, Principal UX Writer, will give a first-hand account from the perspective of a UX writer who helped create Booking.com's first GenAI product: the AI Trip Planner. You'll hear why UX writing is a critical skill for creating high-quality GenAI experiences and what that could mean for the future of the craft.
Maaike Groenewege, a leading voice in conversation design for AI, will then share with us her perspective on the evolution of content roles, what they may look like in the future, and how you can already start preparing for them.
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AGENDA
17:30 – 18:15 - Gather and mingle
18:15 – 18:25 - Event intro
18:25 – 19:00 - Chris Cameron, AI Trip Planner
19:00 – 19:10 - Reflection time
19:10 – 19:55 - Maaike Groenewege on Generative AI: new roles, skills & tools for content professionals
19:55 – 20:05 - Reflection time
20:05 – 20:15 - Reflection time wrap-up
20:15 – 20:20 - Closing note
20:20 – 21:00 - Mingle and networking.
Venue closes at 21:00
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SPEAKERS- Chris Cameron, Principal UX Writer, Booking.com
- Maaike Groenewege, Prompt engineer, Linguist and Founder Convocat
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About Maaike Groenewege
Maaike Groenewege combines 25 years of linguistics and content design with a solid foundation in user-centered research and business analysis. She works as an independent conversational AI consultant with her own boutique agency, Convocat.Maaike has coached conversation design teams with ABN AMRO, Kamer van Koophandel and Independer. Since November 2022, she has focused on working with generative AI, coaching teams at Onereach.ai, and designing effective prompts for Generative AI strategy and Nextphase.ai. Next to her design and consultancy work, Maaike is a much-loved keynote speaker who always brings a spark of joy and inspiration to her
audiences.About Chris Cameron
Chris Cameron has over 13 years of professional writing experience across journalism, marketing and UX. As a Principal UX Writer at Booking.com, Chris oversees UX Writing Systems, managing the tools and workflows that enable over 80 UX writers to efficiently create high-quality content localised into over 45 languages and dialects.About The Future of Content
Technology is evolving fast – and so is the way we communicate. The Future of Content exists to recognise and reflect this gathering momentum. We’re excited to see innovation in creating, curating and harnessing content, so we’re creating a space to explore the possibilities together.***
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