Small Business Workshop: LinkedIn Positioning That Gets You Noticed

Free networking and workshop for small business owners and professionals in Madison! RSVPs are encouraged, but not required!

October 29th, 2026
StartingBlock Madison - Classroom - Second Floor
10-10:30AM: Open Networking (come when you can)
10:30AM - 12PM: Workshop

Most small business owners treat LinkedIn like a résumé. But it's often the first place a potential client, partner, or referral checks you out. In this hands on session, we'll work on the part that matters most: saying clearly who you help and why you're different. Bring your laptop. You'll leave with a rewritten headline, a sharper About section, and a simple plan for what to post so people remember you.

Colleen Arturi is a brand strategist and founder of The Story Shoppe. She works with small business owners, founders, and independent experts who can talk about their work all day but go blank when it comes to their own story. Before going out on her own, she spent 20+ years shaping brands at agencies like Fallon and BBDO, working with IKEA and IDEO, and growing Threadless's creative community from 700K to 2 million members. She recently moved to Madison and is excited to meet the people building businesses here.

For more information on our group, please visit:
https://morganmadeleinebrands.com/madison-business-collective