8 ways to increase sales with user-generated video content by Nicola Fairweather

LEARNING POINTS

• Are you looking to grow your business through user-generated video content?

• Want to know how to use video content to generate leads and sales?

• Want to get video content for lead generation but don’t know where to start?

PRESENTATION DESCRIPTION

Come and join us on Tuesday evening, October 10 and learn from Nicola Fairweather of StoryTap how to create, film and grow your online audience and inbound leads through user generated video content. Nicola will walk you through the process of creating and posting video content to grow your brand image, engage your audience and increase inbound leads.

Points covered include:

1. Campaign Strategy Setting - what are your goals, what platforms should you post to?

2. Create - Stephen Spielberg is busy…how to self-direct your video content

3. Recording - Tools to capturing video

4. Editing

5. Publishing - which channels, how to #, @ mention, grow your brand

6. Live streaming - Testimonials and customer feedback - We make it so easy you could get an amazing testimonial from a kid high on smarties

7. Converting content into marketing campaigns

SPEAKER’S BIO

Nicola Fairweather has been working in marketing for 7 years, having created strategies and run digital marketing campaigns for some of Canada’s largest companies. Her previous company Linked Into Leads produced the world’s largest online training program for LinkedIn – selling over 28,000 copies. https://secure.meetupstatic.com/photos/event/a/2/7/d/600_464501597.jpegNicola became Director of Partnerships for StoryTap in 2016. StoryTap has revolutionised the process of getting video testimonials, client feedback and reviews from your stakeholders. The simple web based interface allows you to seamlessly put questions to your audience which they answer as separate sound bites…the questions ensuring they keep on points and get you the money statements you need for marketing. Users can redo the video’s and with one button you own the videos and rights to use for your campaigns.

Clients include international charities, Universities, marketing departments, sports teams, B2B clients, and small businesses.

https://ca.linkedin.com/in/nicolafairweather

ADMISSION & GUARANTEE

Your investment is $12 cash at the door. You have a 100% unconditional, no-quibble, money back satisfaction guarantee.

AGENDA – WHAT TO EXPECT

6:00pm - doors open

6pm to 6:30pm – open networking

6:30pm to 6:35pm - opening remarks

6:35 to 6:40 - networking tip

6:40pm to 6:55pm - Idea Parties

6:55pm to 7pm – food sponsor’s presentation

7pm to 7:45pm – collaborative networking

7:45pm to 8pm – break and open networking

8pm to 9pm – Nicola’s presentation

9pm to 9:15pm – open networking

9:15pm - it’s a wrap.