UX research for Web3 projects with Coelho Strategy

Join us for an insightful session on Product-Market Fit and how defining your user profile plays a crucial role in achieving it. Whether you’re a startup founder, product manager, or marketer, understanding your audience is essential for success.

SPEAKER
Grace Coelho is a seasoned UX Researcher with over five years of experience in the field and a strong academic foundation, having completed her PhD in Human-Centered Design in 2020. Her work focuses on understanding and defining user profiles to achieve product-market fit, a critical aspect of successful product development.
Grace has actively contributed to the Web3 space through her collaborations with Open UX and Deep Work Studio, where she has applied her expertise in user experience to innovate and improve digital products.
Currently, Grace is set to share her insights on "Finding Product Market Fit through Defining Your User Profile" at The Block Coworking in Lisbon. In this talk, she will emphasize the importance of tactical recruitment and effective interviewing techniques to better understand user needs and preferences. Join her to gain valuable knowledge on how to strategically align your product with market demands by leveraging user insights.