The Block Sessions: Are We building for Users or Insiders?
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Are We Building for Users or Insiders?
The Block Sessions is back. 🙌
A space for intimate, accessible conversations about the questions that matter in Web3 — no jargon, no formality, just honest talk with curious people.
For our return, we’re opening a conversation that feels long overdue.
Crypto is evolving at lightning speed. Protocols are getting more powerful, more ambitious, and more complex.
But humans haven’t changed.
People still make emotional decisions. People still hesitate. People still need clarity, confidence, and trust.
Grace Coelho, UX Researcher focused on human behavior and complex systems, joins us to explore a question that’s becoming harder to ignore:
Are we building for users — or just for insiders?
Together, we’ll explore:
🔹 Behavior over assumptions — understanding what users actually do, not what we think they’ll do
🔹 Signal vs Noise — separating real feedback from community hype
🔹 Trust Design — identifying and reducing user anxiety
🔹 The Discord Trap — why community engagement doesn’t always reflect actual product users
🔹 The Human Layer — why cutting-edge technology still fails without human understanding
Join us for an honest conversation about UX Research, trust, and what it means to build human-centered products in Web3.
Welcome snacks will be served. Come early, grab something, and meet the community.
🗓️ Thursday, June 18th
🕡 Doors open at 18:30 | Session starts at 19:00
📍 The Block Lisboa — Rua Latino Coelho 63, 1st Floor
Free to join. RSVP to save your spot.