About us

"there" is a community for people shaping the future of tourism in Saudi Arabia.

We bring together innovators, entrepreneurs, creatives, researchers, industry professionals, and curious minds to connect, exchange ideas, and explore what’s next for tourism.

Through conversations, workshops, meetups, and hands-on experiences, we create a space to share knowledge, discover opportunities, collaborate, and turn ideas into action.

Whether you’re building something, working in the tourism ecosystem, exploring new ideas, or simply curious about what’s happening next - you’re welcome here.

Connect. Explore. Build what’s next.