Applied Statistics

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

In this local meeting, you will discover knowledge that you can use to get over the past. The key to improving your personal motivation, self-confidence, and happiness is to get over your painful memories. When you become free of your past, you will be free from stress, anger, anxiety and depression. Studies show that negative emotions can affect your health. By being free of negative emotions, believe it or not, you will most likely even look younger, feel more energetic, and become healthier! Be sure to click on the red "Attend" button below to come to this local event. We look forward to seeing you there. This group is brought to you by the Dianetics and Scientology life improvement center.

Join us as we get together to see Paul Rudd in the latest comedy-drama-musical from John Carney, POWER BALLAD! The film follows a washed-up wedding singer, a fading boy band singer and a stolen hit song. Here’s a description, trailer and plan for this event: DESCRIPTION: Rick, a washed-up wedding singer, and Danny, a fading boy band star, bond over music and a late-night jam session. When Danny turns Rick's song into a hit, Rick sets out to reclaim the recognition he believes he deserves. Power Ballad is written/directed by John Carney, the master of the modern musical and creative mind behind Once, Begin Again and Sing Street! It stars Paul Rudd, Nick Jonas, Peter McDonald, Marcella Plunkett, Havana Rose Liu and Jack Reynor. BUZZ & ACCLAIM: The film premiered to rave reviews at this year’s Dublin International Film Festival where critics call it “a sure-fired crowd-pleaser” that “just might be the feel-good hit of the year!” Others say, “Paul Rudd delivers a career-best performance in this charmer” that’s both “hilarious and deeply moving." The film continues John Carney’s “long run of success with yet another charmer” and “a sharp, hopeful crowd-pleaser that strikes the right notes!” SUMMER OF ICE CREAM, VOL 2: SHAKE NO. 8! Ranked the #1 Ice Cream Shop in Columbus, this is a perfect early stop on our Summer of Ice Cream! Their menu uses made-from-scratch recipes in an array of traditional, specialty and vegan shakes, hot cocoa, crepes, waffle sticks, specialty coffee & espresso, and more! Their specialty shakes are as delicious as they are over-the-top and they offer an extensive vegan menu! You can check out their full menu here: [https://www.shakeno8.com/menu.php](https://www.shakeno8.com/menu.php) PLAN: Please purchase your ticket for the 6:45pm showing and we’ll meet in the upstairs lobby between 6:25 and 6:35pm! Advance ticket purchase is advised for this opening night showing! Once you have yours, please list your seat number in the Comments section of this event. We'll head to nearby Shake No. 8 immediately following the show! Should be a fun one, Dan

🔥 OVER 50 HAPPY HOUR at PBR EASTON! 🔥 Looking to meet new people, enjoy great music, dance, laugh, and have an unforgettable night out? Then grab your friends and join us for one of the most exciting Over 50 social events in Columbus! 📍 PBR Cowboy Bar + Smokehouse – Easton 📅 Thursday, June 18th ⏰ 6:00 PM – 9:00 PM (and the fun keeps going!) This is NOT your typical quiet happy hour… this is a high-energy, country-meets-nightlife experience designed for fun-loving singles and couples over 50 who still enjoy getting out, socializing, and making memories! ✨ What’s Happening: 🎵 Live Music from 6:30–8:30 PM 🐂 Mechanical Bull Riding starting at 8:30 PM 💃 Line Dancing with Instructor from 9–10 PM 🎧 DJ & Dancing starting at 9 PM 🍹 Drink Specials All Night: $3, $4 & $5 specials! Whether you want to relax with a drink, hit the dance floor, try the mechanical bull, or just meet a great group of people in a fun atmosphere — this event has something for everyone. 👉 IMPORTANT: When you arrive, CHECK IN with the host under: “Doug / Meetup” to receive your wristband. 🚗 FREE Parking available across from the venue and at the Easton West Garage. Come when you can, leave when you want… but don’t be surprised if you stay all night! Let’s make Thursday night FUN again! 🎉

REGISTER HERE: [SIGN UP TODAY](https://link.elitereimm.com/widget/form/mUCJcb9LFDGoPqRg82jP?am_id=debbie4540) Should a real estate investor get a real estate license? Sometimes it’s a massive advantage… and sometimes it can complicate your business if you don’t know what you’re walking into. In this training, we’ll cut through the “agents vs investors” drama and focus on one thing: **what makes you more money and gives you more leverage**. You’ll learn: * **When being licensed helps investors win** (better access, better data, better terms, better deal flow) * How investors use a license to **create extra profit centers** (commissions, referrals, listings, buyer rep, property management pathways) * The truth about **MLS access, pocket listings, and being first to the good deals** * How licensing impacts **wholesaling, double-closing, assignments, and disclosures** * What brokerages don’t tell you: **fees, splits, compliance, and time requirements** * When it’s smarter to **partner with an agent** instead of becoming one * A simple decision framework: **licensed vs partnered vs hybrid model** You’ll walk out knowing whether licensing fits your goals—and if it does, the cleanest path to do it without slowing down your investing. REGISTER HERE: [SIGN UP TODAY](https://link.elitereimm.com/widget/form/mUCJcb9LFDGoPqRg82jP?am_id=debbie4540)

Some trained COUNT volunteers work together once a month at RMH (http://www.rmhc-centralohio.org/volunteer.php) as Housewarmers (usually on the 1st Sunday from 1 – 5 PM). Some schedule other shifts at their convenience. You may try this out with less fuss by following a "Fast track" or go through the normal process. Fast track • Arrange a time to shadow a COUNT volunteer. Call Dave Nohle at 614-268-9558 (cell). • Show up and try it out. • Complete application, etc. later. Normal process • Complete an online application (http://rmhc-centralohio.org/volunteer/). • Attend orientation in advance. • At orientation you will complete forms agreeing to keep family/patient info private and allowing a background check and tour the facility. • Complete one training shift. Daily shifts are: morning 9 AM - 1 PM, afternoon 1 - 5 PM and evening 5 - 9 PM. • Schedule shifts online using the on the RMH scheduling system (http://www.volgistics.com/ex/portal.dll/?FROM=32895). The Ronald McDonald House (RMH) provides housing and meals for families with sick children. The Columbus RMH is the largest in the world with 137 rooms. COUNT has been volunteering there since May 2014. Housewarmers work with RMH guests to provide a home-like environment - greet, assist with family needs, answer phones, give tours, assist with checkin/checkout, prepare guest rooms after checkout, clean facility, laundry, restock supplies and staff the front desk. RMH Housewarmers volunteer at least one four-hour shift a month. All Housewarmers must complete an application and agree to a background check before they can be full fledged volunteers.