B2B/B2C Content Strategy for Online Marketing

📚 #InPursuit is a book club for entrepreneurs, creatives, and curious minds who know personal growth fuels business growth. See a lot of RSPVPs and wonder how it works? We'll break up into groups of 6-8 to share our insights, then swap groups after 30-45min so you can maximise learning from everybody! Note: this even is not organised by or affiliated with The State Library of Victoria That's what #InPursuit is all about It’s not a traditional book club, it’s a space for people who are actively designing a better life through the pursuit of business, creativity, and personal growth. This event is for anyone #InPursuit of better business, life and relationships. Instead of reading the same book, we each come prepared to share one powerful insight from something we’ve read in the past 3-months. Anything non-fiction that’s moved us forward. Whether it’s a mindset shift, a productivity system, a new philosophy, or just a truth that punched us in the gut. This is a place to unpack it together and hear what others are learning too. We’re not just here to read. We’re here to integrate. Because when we grow, our business and our lives grow too. 🔍 Why Join? You'll leave with: *- 5–10 fresh insights from books you may never have picked up* *• Deeper awareness of how others think, lead, and evolve* New connections with people walking a similar path toward purpose, results, and impact This isn’t a lecture. It’s a room full of people building themselves while they build the thing. 📖 How It Works First time? No pressure to share, just come curious. We'll break up into groups of 6-8 and share our insights, then swap groups so you can maximise the learning! Returning? Bring one idea you’ve read about in the last 3-months and be ready to speak on: 1. What did you learn? 2. How did it shift your perspective about the world or yourself? 3. How has it changed the way you show up or behave? We keep it structured, but flexible. After sharing, we open up to Q&A, personal stories, challenges, and deep dives. Some of the best insights come from the conversations *after* the share. 🧠 Who This Is For • Entrepreneurs or side-hustlers finding their footing *Business owners, and doers building toward better* *• Curious minds who love ideas but care more about action* People tired of shallow conversations and hungry for growth If you’re working on something—or becoming someone—this space is for you. It’s a practice ground for people who want to grow forward. We’re all #InPursuit of mastery, momentum, and the kind of success that starts from within. Map on how to get there We're in the Create Quarter on the ground level (back right of the Quad as you enter from Swanson St). We'll likely be on a long table together. [https://www.slv.vic.gov.au/sites/default/files/SLV-EnglishMap_Jan25.pdf](https://www.slv.vic.gov.au/sites/default/files/SLV-EnglishMap_Jan25.pdf)

Are you craving some conversations with other big thinkers? The Movers & Shakers monthly coffee is for the creative's who are driven, are hustlers, are actively seeking to grow and look for new opportunities and are wanting to be around other dreamers and action takers. If you're seeking out those conversations that inspire you, that leave you feeling motivated, then this event is for you. The Creative Hustle is a social events community for professional creatives in Melbourne's arts industry. STRUCTURE: 15 min - casual networking/order your coffee 40 min - round table intros and questions 30 min - guided conversations topics in small groups Finish with casual networking MINIMUM SPEND: Everyone who attends this event is required to purchase something from the cafe, minimum of 1 drink.

**English for Beginners (A1–B2): Casual Speaking Meetup** （※Mainly for people in their late teens to 20s） • You understand English… but can’t reply? • You studied for years… but still can’t speak? • You feel nervous speaking English? You’re not alone You just need a place to try This meetup is for beginners who want to actually SPEAK. ✨ Small group (4–10 people) ✨ Friendly & relaxed atmosphere ⸻ **✨ What makes this different?** We don’t just chat randomly. Everyone gets a chance to speak! • Level-based groups (A1–B2) • Pair conversations (10 min each) • New partner every round • Simple question sheets No one is left out :) ⸻ **No pressure, no judgement** Mistakes are OK ‍♂️ Speak slowly, use gestures or a translator You WILL speak — even a little! And you might actually enjoy it ⸻ **How it works (1 hour)** • Short intro • 3 rounds of pair conversations • Free chat at the end Speak a little or a lot — both are okay! ⸻ **Who is it for?** • English learners (A1–B2) • International students / working holiday • Anyone who feels shy speaking English • Young adults (around 18–30) ⸻ **About the host** Hi, I’m Yuki I also struggled to speak English before. So I created this space where beginners can feel safe and try. ⸻ **When & Where** Saturday 11:00–12:00 — Meeting Room 1 - Library at The Dock **Free (just buy a drink)** ⸻ ✨ Just come, try, and enjoy! See you there :)

We’re getting more and more interest in how we create events, or partners looking to collaborate on events. In our (biased) opinion it’s because community events are a needed and growing space. **What we’ll cover** In this workshop, we’ll focus on a few key skills: ✅ How to create an event proposal ✅ How to determine an event budget ✅ How to engage collaborators ✅ How to pitch your event ✅ How to host an event in an inclusive way **Who this event is for** This event is for you if ✨ You’d like to start running events to promote your business ✨ You’d love to host a Girls Who Boss style event, charity fundraiser, or even just have more garden parties ✨ You’re a venue that would like to host its own friend-making or networking events **An extra perk** If you’d like it to be, this workshop can be more than just theoretical. Create an event that aligns with Girls Who Boss, and we’ll help make it happen!

**WALK DESCRIPTION:** In the Autumn season, the Arboretum is blooming with amazing autumn colours. Now is an excellent time to enjoy these beautiful colours by hiking the Olinda Bushland Reserve starting from RJ Hamer Arboretum picnic grounds. Both the Easy/Medium walk and the Medium walk will start at the same location. Then we head towards Silvan Reservoir Park for lunch. Both the walks will stop here for lunch. After the lunch we then head towards Olinda Falls. While the Easy/Medium walk lead by Judith covers about 15km covering about 540m elevation gain, the Medium walk lead by Indu will cover about 17km with 730m elevation gain. For all visitors, it is strongly recommended that you do the Easy/Medium walk. Toilet facilities are available at the start of the walk. They are also available at the Silvan Reservoir Park during lunch break. And also at the end of the walk near Olinda Falls Picnic grounds. A reminder to bring a change of footwear for the trip back, because dirty boots leave marks on the bus that our club pays to have cleaned. Please note that at this time of year there is still a possibility of encountering snakes, so appropriate leg covering is recommended. Please carry at least 2 litres of water. . **DISTANCE(S):** 15km and 17km . **TOTAL ASCENT(S):** 540m Rise and 730m Rise . **GRADINGS:** Easy/Medium and Medium **Easy/Medium (E/M):** More consistent walking, mostly on tracks or in open country, but with some significant hills, probably some stretches of light scrub. Possibility of some rock hopping. Distances up to 19km but may be much shorter depending on the difficulty of the terrain. Reasonable lunch and rest stops. **Medium (M):** Consistent walking on tracks or in open bushland, usually with patches of thicker scrub, several moderate climbs, and/or rock hopping. Distances up to about 22kms with reasonable rest stops. A good level of fitness and walking experience is required. **.** **PLEASE NOTE:** Your RSVP on MeetUp lets us know who may be interested but does not add you to the booking list. To register and pay for the walk you must visit our clubrooms (details below). . **HOW TO BOOK AND PAY:** (a) Visit the Melbourne Bushwalkers' clubrooms on either of the two Wednesday evenings before the walk, speak to the leader and, if it is agreed to walk, make a payment to secure your place on the bus. (b) To cancel a Sunday Walk booking before 4pm on the Thursday before the walk, send a note to sunday@mbw.org.au. A credit will be issued for a future walk. (c) To cancel a Sunday Walk booking after 4pm on the Thursday before the walk contact the walk leader direct. You should be given the walk leader contact details at the time of booking. (d) The costs for the walk are 30 bus fare plus 10 visitor fee if you are not a paid-up Member of Melbourne Bushwalkers. . **OUR CLUBROOMS:** Our clubrooms are located at The Mission to Seafarers Victoria, 717 Flinders Street, Docklands. We are open Wednesday nights 6:30pm - 8.00pm. . **CONTACT US:** To contact us regarding this walk send an email to sunday@mbw.org.au. We do not regularly check the MeetUp site for messages and the above address will get a faster response. **.** **CAN I MEET AT THE START OF THE WALK?** No! Since Sunday Bus walks are generally walks starting and finishing at two widely separated locations we do not accept walkers meeting at the start of the walk. There is no way for them to get back to their transport. We can arrange for a pick-up and drop-off at a designated location along the route closer to Melbourne, however, the full bus fee is still payable since a seat has to be kept free on the bus. . **IMPORTANT TO KNOW:** Registration (membership) on Meetup is not the same as paid-up Membership of MBW. To become a paid-up Member with online booking and other benefits see: [https://mbw.org.au/MBW_membership.php](https://mbw.org.au/MBW_membership.php) . **WHAT TO BRING:** A day pack containing: \ \*Lunch, a morning and afternoon snack. \* Full water bottle - we recommend 2 litres, more in warmer weather. \ \*An unlined waterproof jacket or cape, waterproof over-trousers (if your jacket is short). \* Whistle, pencil and paper. \ \*Personal and first aid items, including sun screen, lip screen, toilet paper, identification, Club green Health Card, some money etc. Note: The leader always carries a first aid kit. \* A change of footwear for the trip back. . **DO YOU HAVE COMPREHENSIVE AMBULANCE COVER?** The Club strongly recommends that all participants have comprehensive personal ambulance cover. . **MORE DETAILS:** The visit to the clubrooms on a Wednesday before a walk is to cover three things: (a) Provide background on the club and ensure all walkers are familiar with the safety and courtesy guidelines we adopt; (b) Meet with the leader of the walk who will be in the clubrooms to discuss any special features of the walk and ensure that adequate gear and fitness requirements are met. (c) Sign an Acknowledgement of Risk form and pay the visitor fee (10) and bus fee (30) to reserve a seat on the bus. No booking is accepted until the payment is received. . **DAY WALKS BY BUS** with Melbourne Bushwalkers: [https://mbw.org.au/mbw_activities/walks/MBW_bus_walks.php](https://mbw.org.au/mbw_activities/walks/MBW_bus_walks.php)

* **What We’re About** You are the average of the five people you spend the most time with, so join us — and be part of a community that rises above circumstances and creates opportunities. Inspire and be inspired by those who make things happen. It's a relaxed, organic space to connect with like-minded people and network—genuinely talking, learning from each other, and connecting over shared interests. * **What to Expect** Casual Meetups: We gather semi-regularly at a local café to chat about everything from stepping outside your comfort zone to business ideas, creative projects, and building a life aligned with your purpose. It’s relaxed, easy, and welcoming—no need to have anything “figured out.” An Easy-Going Space: We keep things simple and low-pressure. Once everyone arrives, we ease in with some light conversation and naturally break into smaller groups. Networking: Feel free to introduce yourself or let people know what you're working on if you feel like it. And if anyone wants to quickly shout out what they’re working on or looking for before we settle in, go for it—it’s a great way to spark new conversations. * **Host Support** If you’d like a one-on-one chat with me about your business, just tap me on the shoulder. I’ll be floating around and happy to make time for you. **Quick note for the day:** Depending on the weather, we might go for a walk too. Just remember to wear comfy shoes 🌞 👟 🥾:) ❗If you're running late, drop me a quick message as we might leave the cafe for a walk within the last 30-45 minutes. 🏃 🏃‍♂️ 🏃‍♀️

**Stand Out, Stop Competing and Build a Category of One Brand** In a world oversaturated with AI content and everyone sounding the same, the winning brands are raw, real and unapologetically themselves. In this workshop, one of our incredible members - Erin Morris - will show you how to double down on the one key differentiator no one can copy – you! When you have a brand that is YOUniquely you, you stop being another [coach / service provider / e-commerce store] and become a category of one. People find you on Instagram and feel like they know you. Sales become easier because you have a warm and engaged audience. The opportunities you thought were out of your league – speaking gigs, major retailers, collaborations – start seeking you out. Everything becomes easier, and growth becomes faster when you simply own your voice. During this workshop, you’ll… * Create your own magnetic brand voice guide. * Learn to embody your authentic voice, so you attract “pinch me” dream customers who are excited to work and buy from you. * Reclaim the voice you lost to the robots or who you “thought” you needed to be to make sales. * Naturally stand out in saturated markets without resorting to being the loudest (or most unethical) voice in the room. * Learn how to use your brand voice guide so everything you write becomes instantly recognisable as you, or hand it to a contractor so every word they write sounds like you wrote it. **About the host** *Erin Morris is a copywriter, messaging and launch strategist for impact-driven founders. Erin partners with heart-centred women to help them stand out, fill their group programs and have profitable, high-converting launches, so they stop trading time for money, scale their income and impact and live a life of purpose, passion and freedom.* *Her connection-first framework builds genuine relationships with readers to ethically increase demand and sales. This approach has helped clients sell-out programs, have multiple six-figure launches and consistently beat conversion benchmarks.* *Influenced by almost 2 decades of full-time travel and living around the world, Erin is deeply committed to helping her clients live their biggest, most fulfilling lives and believes that powerful copywriting and obsession-worthy messaging is how you achieve this.*

First & Third Sunday of every month Time: 10am till 6pm Venue: 52 Wadham Parade, Mt Waverley, 3149, Victoria (Melway 61 E12 (http://www.street-directory.com.au/sd3/map.php?q=52%20wadham%20parade%20mt%20waverley)) * $5.00 entry fee \* * Tea & Coffee making facilities available \* * Heating and cooling \* * Bring own food \* * All details of attendees must be given on request \* * Numbers are strictly limited \* This is a COVID-safe event and will operate according to all relevant directions of the Chief Health Officer pursuant to the Health and Wellbeing Act Vic. (2008). What is Euro Games Fest? EGF Melbourne (http://www.melbournegamers.com/viewtopic.php?f=7) has been running for many years, almost 10 years here. We pride ourselves as a full day outing for any gamers wishing to find others who enjoy their passion. Whilst the name suggests Euro games, our play is not restricted to this genre with many wargamers, ameritrash fans, role players and others regularly attending. Do I need to bring my own games ? The club has a collection of games including titles such as 7 Wonders, Alhambra, Ra, Puerto Rico, El Grande, Wars of the Roses, Medici, Settlers of Catan, Looping Louie, Tichu, No Merci, Antike, I'm the Boss, Acquire, Terra Nova, Oltre Mare, Wrott & Swindlers, Bluff, Cash & Guns, Drunter & Druber, Undercover, Stone Age, Amun Re, Cleopatra & the Society of Architects, Power Grid, Ticket to Ride: Europe, Ticket to Ride: USA, Ticket to Ride: Marklin, Russian Railroads, Mombasa, Machi Koro, Castles of Burgundy, Bruges, Bora Bora, Trajan, Trans Europa, Trans America, Ysphan, Bombay, Kingdom Builder, Dominion, Hey That's my fish. Bring your own games or join in others. But I don't know any Eurogames ! Most games include someone who has not played the game before, so there is always someone new at the table for every game. Who's coming - No Limits except must be double vaxxed ? How to get there ! Plenty of parking available on site, obey the parking signs. 150m from Mt Waverley Railway station. Can I bring my own food and drink ? Yes, or purchase nearby.

\*\*\*\*NEW SESSION!!\*\*\*\* Welcome to Melbourne Volleyball Academy. 🤗 **[[WHAT]]** This session is specifically for games only (no training). There will be a cap of 18 players, allowing for 3 teams of 6. Games will be played to 15 points, with a cap at 18 points. These games are intended to be played at a high-intermediate(BB)/advanced(A) level. Please see an explanation of skill levels on our website here: [https://melbournevolleyballacademy.com.au/skill-levels-explained](https://melbournevolleyballacademy.com.au/skill-levels-explained) **[[WHO]]** The session is intended for ADVANCED players. Players should be able to: * Have strong fundamentals for all volleyball techniques * Serve receive a majority of serves well & serve over the net consistently * Basic understanding of 5-1, and 6-2 systems (we do not play a pass middle 4-2 system in this session) * Have an understanding of base defense * Know all/most volleyball rules Players that are not of the intermediate(BB)/advanced(A) level will be asked to leave as we want to ensure that all players have an enjoyable time playing. **[[HOW MUCH $$]]** $14 card payment will be processed on the day via square reader (EFTPOS). **[[WHEN]]** The stadium is booked from 12:20 PM-2:20 PM weekly, every Saturday. However, feel free to come early and stretch as the Recreation Centre is open earlier. Last minute dropouts and no shows will have a zero-tolerance policy going forward. All players are expected to update their RSVP at least 24 hours in advanced if they are unable to attend. This applies to players on the going list and the waitlist. **[[OTHER DETAILS]]** Only those on the “going” list are permitted to play. If you are on the waitlist, or not registered at all, you will not be permitted into the gymnasium.

**Tickets ($10):** [https://www.eventbrite.com.au/e/gay-singles-mix-mingle-tickets-1987800071524](https://www.eventbrite.com.au/e/gay-singles-mix-mingle-tickets-1987800071524) We’re heading to **The 86** in Fitzroy for a fresh take on helping you connect with **men seeking men** (all ages 18+). Instead of intense one-on-one chats, you’ll connect in relaxed groups of four - making it easier to find your rhythm, bounce off others, and let conversation flow naturally. Every 15 minutes, we’ll reshuffle the groups at random to keep the energy fresh and the dynamics interesting. After a couple of hours, the structure will drop and anyone who’d like to stay can continue connecting organically. This format is ideal for men who: • Prefer something social and low-pressure • Enjoy group dynamics • Want something structured, but not rigid The event is facilitated by a mental health professional and is designed to feel welcoming and safe. Discrimination and harassment will not be tolerated. If you have accessibility needs, questions, or are experiencing financial hardship, please reach out - we’re happy to chat.

🌟 **A new one-on-one, personality-based connection experience** Many of you have been asking about structured events and if I’d ever bring them back. Well… here it is - a new version, more intentional, and built around something I care about : **matching people based on personality.** Over the years, I’ve seen how hard it can be to find people you truly click with as adults. Small talk goes nowhere, and most events don’t give you the space for real conversation. 💫 **What to Expect** This is not speed dating, and it’s not a big mixer. It’s a curated, one-on-one connection experience where you’ll meet a few people who’ve been matched to you based on personality and vibe. Expect: * A cosy, comfortable venue * A hosted structure so you’re never left awkwardly standing around * A series of guided one-on-one conversations * A relaxed atmosphere where you can genuinely be yourself * This is not dating focused event, there will be a seperate one for dating Each conversation is designed to feel natural — because the match is based on compatibility Get your tickets here - https://www.eventbrite.com.au/e/1988143914969?aff=oddtdtcreator 🧭 **Before the Event** Once you get your Eventbrite ticket, you’ll receive a **short personality test (If you have already taken the test at a previous event you don't need to do it again)**. It takes only a few minutes but helps us understand your communication style, energy, and compatibility factors. This is how we curate meaningful one-on-one pairings for the event. 🌿 **Come Join Us** If you’re tired of small talk and ready to meet people who truly fit your personality, this is for you. A warm, intentional space created for deeper conversations and genuine chemistry - whether it becomes friendship, something romantic, or just a surprisingly great chat. RSVP now — spots are kept limited to ensure quality one-on-one time.

Free monthly networking for Columbus business owners. Real conversations, real connections, no forced formats. Space is limited. RSVP now. Good marketing starts with good relationships. That is what this event is built around. Networking Night is a free monthly event for local business owners in Columbus who want to build real connections with other serious operators in their market. No structured rotations. No forced elevator pitches. Just a room full of local business owners who are worth knowing, in a space that makes it easy to have an actual conversation. Register here: [https://www.eventbrite.com/e/local-marketing-networking-night-tickets-1988510112275](https://www.eventbrite.com/e/local-marketing-networking-night-tickets-1988510112275)

**How to Get Off-Market Deals With Direct-to-Seller Marketing** Want to learn how to get off-market deals through direct-to-seller marketing without relying on agents, wholesalers, or the MLS for consistent deal flow? That is exactly what we are covering at this next Columbus Investors Club Meetup. Get Your Free Ticket **[HERE](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)**[ ](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)🎟️ Most investors who try to do off-market deals make the same mistake: they throw money into a marketing channel, pray that it works, and hope a deal comes out the other side. There is no real strategy, no clear math, no tracking, and no process to know what is actually working. At this meetup, we are going to break down how to reverse engineer direct-to-seller marketing using our SCALE framework so you can approach your marketing with more clarity, confidence, and consistency. We will cover how to think through inbound, outbound, and free marketing channels, how to choose the right channel for your goals, how to run the numbers before you spend, how to allocate the right budget, how to launch the campaign correctly, and how to evaluate and track performance so you can make better decisions moving forward. **SCALE Framework:** **S –** Select the right channel **C –** Calculate the numbers **A –** Allocate the budget **L –** Launch the campaign **E –** Evaluate and track it **What We’ll Cover** * How to get off-market deals through direct-to-seller marketing * How to stop guessing and start reverse engineering your marketing * The difference between inbound, outbound, and free marketing channels * How to choose the right channel for your business and market * How to calculate the numbers before launching * How to allocate a budget based on goals, not emotion * How to launch and track a campaign the right way * How to create more consistent and predictable deal flow **Date:** May 28, 2026 (Thursday) **Time:** 6 - 8pm EST **Location:** Ohio Brewing Company, 421 E 2nd Ave, Columbus, OH 43201 **Save Your Seat** → https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp **FREE DRINKS & FOOD PROVIDED!** **About Columbus Investors Club** The Columbus Investors Club is a local meetup for real estate investors, aspiring investors, contractors, vendors, lenders, realtors, and other professionals who want to grow in the Columbus market. The goal is to create real connection, real opportunity, and real growth by getting the right people in the room. Whether you are brand new or already doing deals, this is a place to build relationships, learn from others in the business, find opportunities, and grow your presence in the local real estate community.

Free monthly Lunch + Learn for Columbus business owners. Practical local marketing strategies and real connections. Space is limited so RSVP Marketing Monday Lunch + Learn is a free monthly event for local business owners in Columbus who want practical marketing strategies and real connections with other business owners in their market. Each month covers one actionable local marketing topic. You will leave with one thing you can put to work the same week. This is not a pitch fest. It is a focused conversation with people who are serious about building their local visibility and growing their business. Register here: [https://www.eventbrite.com/e/marketing-monday-lunch-learn-tickets-1988509765237](https://www.eventbrite.com/e/marketing-monday-lunch-learn-tickets-1988509765237)

**Building a great product is one thing—building momentum behind it is another.** Join **Senior Product Manager Adam Solaiman** and **User Experience Manager Tyson Smith** for a behind-the-scenes look at what it takes to turn complex ideas into scalable products inside large organizations. In this session, they’ll share how teams move from ambiguity to execution—navigating organizational complexity, aligning stakeholders, and continuously evolving products after launch. You’ll walk away with insights on how to: * Build and sustain momentum across teams * Adapt to changing priorities without losing direction * Scale products thoughtfully in complex environments Whether you're driving a new initiative or growing an existing product, this conversation will give you practical strategies to keep things moving forward. Come connect, learn, and swap stories with fellow product professionals. \-\-\- Food and drinks will be provided by Switchbox, our generous host. Free parking will be available at the front and back sides of the Switchbox Office.

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!