B2B Marketing

Leads come in, but they don’t move. Prospects engage, but they don’t convert. Customers join, but they don’t stay. And most teams are guessing where the breakdown actually is. At this DC Marketing Tech Talks event, Geoff Livingston will walk you through a practical, end-to-end AI workflow designed to help you identify and fix the gaps in your customer journey. This session is about using AI to analyze how buyers are actually moving through your funnel, uncover where engagement drops off, and turn that insight into measurable improvements. You’ll learn how to: * Map your real customer journey * Identify friction points across your lead funnel * Use AI to analyze messy marketing data in a structured way. Geoff will show you how to turn disconnected touchpoints into a clear picture of behavior, how to surface usable insights, and how to feed those insights back into your campaigns to improve performance. This session will give you a detailed playbook. You will see the specific tools, the specific processes, and the step-by-step structure to implement this workflow inside your own organization. From auditing your journey to identifying measurable gaps, to prioritizing the highest-impact fixes, to building a repeatable optimization loop, you will walk away knowing exactly how to execute this approach from start to finish.

Search has changed. Your buyers aren’t just Googling anymore. They’re asking AI tools. They’re scanning summaries. They’re skipping page two entirely. If your content isn’t structured for this new environment, it doesn’t matter how good it is—it won’t get seen. This in-person DC Marketing Tech Talks event brings together multiple speakers to break down what it really takes to create content that gets visibility today. We’ll cover: * How AI search is changing SEO and discoverability * What AEO actually means—and how to structure content for AI answers * How to design content that earns reach across search, AI tools, and traditional channels * Why long-form strategies like podcasting can support search authority when done correctly * How to build a content approach that scales without overwhelming your team This is a practical discussion about how to create content that shows up, gets read, and supports real business growth in a world shaped by AI. If you’re a B2B marketer, content leader, or executive responsible for pipeline and visibility, this session will help you rethink how your content strategy needs to evolve.

Attendance is $35 (cash, credit/debit card, or ApplePay - paid at the door), which includes water/soda/coffee, bread, choice of a plated lunch entrée, and a dessert assortment. Parking is also validated in the Reston Station garages (3 hours of validation). Join one of Northern Virginia's most successful business networking groups (part of BNI). Open to the public and is typically attended by business owners, business developers, and entrepreneurs. Meetings are typically attended by 30-40 members and guests. \*\*\*PLEASE RSVP here: [REGISTER HERE](https://square.link/u/0WvC6Eir) \*\*\*If you do not register on the BNI website, there may not be a seat available for you.

A weekly networking meeting where we have a lot of fun and of course, meet other busy professionals!

Network with an average of 60+ business professionals, all attendees get an opportunity to give a 30 second elevator pitch, enjoy a light breakfast, 10 minute educational presentation on topics that change weekly, and enjoy networking before and after the meet up.

**RESTON AREA ROCKERS** We meet 2x/mo, once in-person and once on Zoom. We meet for lunch on the 2nd Friday 11:30 to 1:00 pm at various locations in the Reston area. We meet on Zoom on the 4th Friday 9:30 to 10:30 am. Visit https://teamnetwork.affnetz.us/events for updates and details. NOTE: We welcome visitors, however, we are an "Exclusive Business Category" Networking group, therefore we vet all guests. Questions? Call Curt at 301-260-0060 Thank You! You can find the Reston Area Rockers and other Team Network groups and events at https://www.teamnetwork.com. Our group is made up of local area business people who wish to grow their business by developing relationships that grow partnerships and increase business through collaborative problem solving and education and introductions in a unique and stimulating environment. If you want to get on top of the latest thinking and hottest topics, and turn this intelligence and collaboration into game changing results for your business please join us. For guests, the first two meetings are free, then joining is required.

We are now Meeting at ResQ BBQ in Leesburg \*\*help us track guest attendance, please register here please: https://www.bniconnectglobal.com/web/open/visitorRegistration?chapterId=16801 \*\* *** Thanks for visiting our meetup group for information for BNI Potomac Business Alliance where I am honored to hold the Title Insurance seat. During this meeting you will meet other local business professionals from a wide variety of industries who commit to providing excellent service to people within our shared networks. We will pass over 1.5 million dollars of business in 2022-2023. and we want you to consider applying to be a part of our referral network. So come out, enjoy an excellent breakfast, learn a little more about me and Title Insurance, and consider being a part of a fantastic group of business professionals. Be prepared to tell everyone about your business in about 30 seconds or less. We want to know what you do but have to keep it short so we can complete the meeting's agenda, we want to honor your time! • 30 second elevator speech? What do I say?! Your Name Your Company's Name What your company does (in basic form) One key difference maker (deliver on-time, on budget. or We close complicated cases. or We can sell your home quickly and for top dollar. Etc...) Who you would like to meet in the room or in the area (so we can refer you business :-) ) Keep it short and sweet, there will be plenty of time after and before the meeting to get to know other people in the group and even opportunities to schedule "one to one/1:2:1" meetings. We love to grab our coffee and go out to a spot in the lobby afterwards in one on ones to discuss how we can work together, get to know each other, get business done! So plan a little extra time to meet if need be.