Career Coaching

**From DLP Best Practices to Government Cloud Security with Microsoft Purview** **Datum, tijd, locatie** 📅 Datum: Vrijdag 29 Mei 2026 🕐 Tijd: 12:30 - 17:00 📍 Locatie: RawWorks, De Vork 2, 3984 PA Odijk **Introductie** Tijdens deze editie van de Dutch Data Security & Compliance Community Meetup #8 staat de realiteit van data security in zowel commerciële als publieke omgevingen centraal. We combineren twee krachtige praktijkperspectieven: de implementatie van Data Loss Prevention (DLP) binnen organisaties en een grootschalige cloudmigratie binnen de publieke sector met Microsoft Purview. Deze middag draait om concrete ervaringen, technische en organisatorische uitdagingen en lessons learned uit de praktijk. Verwacht inzichten die direct toepasbaar zijn om jouw data security en compliance aanpak te versterken. **Wat kan je verwachten?** **Sessie 1 – DLP in de praktijk: Best practices en lessons learned from the field** Martijn van Geffen (Microsoft) DLP binnen Microsoft Purview wordt steeds complexer door de opkomst van AI en het gebruik van meerdere enforcement engines. Traditionele aanpakken schieten tekort wanneer data via AI-tools wordt gedeeld, gekopieerd of geüpload. In deze sessie deelt Martijn van Geffen (Microsoft) praktijkervaringen met DLP-implementaties, met speciale aandacht voor DLP for AI. We bespreken hoe verschillende enforcement engines (Endpoint, Edge, Network, Cloud Apps) zich gedragen bij AI-scenario’s zoals copy/paste en file uploads — en waarom dit vaak leidt tot onverwachte pop-ups en policy-interacties. Daarnaast gaan we in op het verbeteren van de gebruikerservaring (policy tips, Outlook customizations, oversharing notificaties) en het reduceren van false positives. Je krijgt concrete best practices voor het ontwerpen van effectieve policies, het kiezen van de juiste engine voor AI-use cases en het beheersbaar maken van DLP in een moderne Microsoft 365-omgeving. **Customer case – Data Security x Heerenveen** Femke Helgering (RawWorks) Ronald Hofstra (Gemeente Heerenveen) Hoe beveilig je gemeentelijke data tijdens een cloudmigratie naar Microsoft 365? In deze customer case staat het data security traject van Gemeente Heerenveen centraal. Na de migratie is gestart met de implementatie van Microsoft Purview-functionaliteiten zoals Sensitivity Labels, Data Loss Prevention (DLP) en Data Lifecycle Management. Dit bracht zowel technische als organisatorische uitdagingen met zich mee op het gebied van governance, adoptie en bestaande werkwijzen. Femke Helgering (RawWorks) en Ronald Hofstra (Gemeente Heerenveen) delen de praktijkervaringen, keuzes en lessons learned uit dit traject. Je krijgt inzicht in hoe security en gebruiksvriendelijkheid in balans kunnen worden gebracht binnen een overheidscontext. **Agenda** * 12:30 – Inloop met koffie en lunch * 13:30 – Opening door DDSCC * 13:45 – Introductie door RawWorks * 14:00 – DLP in de praktijk: Best practices en lessons learned from the field, Martijn van Geffen, Microsoft * 14:45 – Pauze * 15:15 – Customer case - Data Security x Heerenveen, Femke Helgering & Ronald Hofstra, RawWorks & Gemeente Heerenveen * 16:00 – Ronde tafel gesprekken * 16:30 – Borrel & netwerken (tot 17:00 uur) **Additionele informatie** **Parkeren** Bezoekers kunnen parkeren bij de parkeerplaats van de Sint Nicolaas Kerk: Sint Nicolaaslaan 1, 3984 JA Odijk Vanaf daar is het enkele minuten lopen naar de locatie van RawWorks.

\# This meetup is around a third\-party organizer\, Focus Filmtheater\. You can either purchase your ticket online or right before the session\. **Seats are not numbered**. We can meet for a drink before the movie. # **Language**: English **Subtitles**: Dutch **Length**: 275 min **Director**: Quentin Tarantino **More info**: https://www.focusarnhem.nl/agenda/kill-bill-the-whole-bloody-affair/ **Ticket link**: https://www.focusarnhem.nl/tickets/143883/ **Synopsis**: In this 275-minute version of Kill Bill, both parts have been merged into one grand revenge epic by Quentin Tarantino. Starring Uma Thurman as former assassin 'The Bride'. 'The Bride' is left for dead after her former boss and lover Bill ambushes her wedding rehearsal, shoots her in the head, and steals her unborn child. To get revenge, she must first track down the four remaining members of the Deadly Viper Assassination Squad before confronting Bill herself. **How it works**: We can meet at Focus before the movie starts and have a drink. You can message me if interested. Screening starts at 19:00. Hope to see you soon!

## Details **What is Toastmasters?** Toastmasters International is a nonprofit educational organization that’s been empowering people to become confident communicators and leaders since 1924. Worldwide, there are more than 266,000 members in over 14,200 clubs in 150 countries. In the Netherlands, there are over **40 clubs** across the country, including those in major cities such as Amsterdam, Utrecht, and Rotterdam. This network of clubs and their learn-by-doing program is sure to help you improve. You can visit Toastmasters clubs as a guest or become a member. **What does a meeting look like?** Some of the members give short, prepared speeches, which other club members later evaluate. A typical meeting also includes short impromptu speeches. In this improvisation part of the meeting, everybody gets a chance to speak, including guests, if they wish. We usually end the evening with a drink at the bar. **How do I become a guest at a meeting?** It’s easy! Simply RSVP for one of our upcoming meetings here on Meetup to let us know you’re coming. If you have any questions, contact us at [utrechttoastmasters@gmail.com.](http://utrechttoastmasters@gmail.com./) If you visit and like us, we can talk about membership! **Additional information** Our cozy venue has a maximum capacity of 30 people - perfect for an engaging. Please be on time to grab a seat and mingle before the speeches begin!

Join us for a fun Friday night of improv theatre in English. Play, laugh, and meet new people in Utrecht during this welcoming drop-in workshop led by Burgert Kirsten, one of Improv Utrecht’s professional trainers. Everyone is welcome. You do not need any acting experience, and you do not need to be fluent in English. Many participants are not native speakers. Each week, several people join for the very first time, alongside regulars who come back again and again. Expect a group of around 12 to 22 people in total. What to expect Meet a mix of international and Dutch players Learn the basics of improvisation, a valuable modern skill Play fun and accessible theatre games Laugh a lot and surprise yourself along the way Practical information Doors open between 19:50 and 20:00. Please enter together with the group. The entrance is on the side of the building, via Troelstralaan. Workshop time is from 20:00 to 22:00. Full details and route description can be found at www.improvutrecht.nl/drop-in-workshops. After the workshop, people usually head together to the pub De Hondekop for a drink and a chat. How to sign up Please mark yourself as attending via our website at at [www.improvutrecht.nl/drop-in-workshops.](http://www.improvutrecht.nl/drop-in-workshops.) If you can no longer attend, remember to remove your signup so someone else can take your spot. Price Suggested donation €10 to €20, payable in cash or via Tikkie. If you are not able to pay much, you are still very welcome. Pay what you can or what you felt the workshop was worth. Your contribution helps cover the room rental and the professional trainers. Curious about more? Check out our improv courses at [https://www.improvutrecht.nl](https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.improvutrecht.nl%2F%3Ffbclid%3DIwZXh0bgNhZW0CMTAAYnJpZBExYzVUWUpNcUx3Qmxyc0tCNnNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR4aOuBKx2VBkJDoGyYCRHQXSTHuVoJHy0WS1bZAftQYuSLPcNgmTQeaBv4hpw_aem_5jJND0IPMoJD8mXqM4l2SA&h=AT0HQGS9N7lDDerT4Jh2s7yQZ3yqXcU3N7DHXcnh_ArhUbPBNnFc1Vs5ILLXJTm8W6M0qWOaOlvHeCdiG9IvYCgONK3G7Mx7YP3_ERn_wSRix-AtI5wPA8WvGq1ijPS5zLOaIIFzJ3kK6yajLPE&__tn__=q&c%5B0%5D=AT0toyw-m6q1Kl9A4pude9T05YHtdW_ajvYBWe_MixS8-d0JBdNz089yFCaZxIjsj41oPDYTZr-pLoVp3Nbw6oS2l-b59hWsbjVnOl__PH25Cx3iZDHpMxmtl8_kxDTepak27ZG-3b10bx8fSuh2QAJtRaEuxCrWtVE) Tickets for courses via [https://improv-utrecht.weticket.com](https://improv-utrecht.weticket.com/?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExYzVUWUpNcUx3Qmxyc0tCNnNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR7kmRsV6LQrIsZqtZLBNbCbr9_NHgu23lRTafAiyzXQMBjXirebJNUXyW7-Jg_aem_Ps3bRMMWxOjgfL78fqIL8w) Follow Improv Utrecht Meetup [https://www.meetup.com/utrecht-improv-theater](https://www.meetup.com/utrecht-improv-theater?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExYzVUWUpNcUx3Qmxyc0tCNnNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR4aOuBKx2VBkJDoGyYCRHQXSTHuVoJHy0WS1bZAftQYuSLPcNgmTQeaBv4hpw_aem_5jJND0IPMoJD8mXqM4l2SA) Instagram @improvutrecht Facebook https://facebook.com/ImprovUtrecht

*Since the guided meditations for this event are in Dutch, this description is too.* Wil je je drukke week afsluiten en ontspannen aan het weekend beginnen? Dan ben je geheel vrijblijvend welkom bij de vrijdagavond meditatie van [Jewel Heart](https://www.jewelheart.nl/). Deze meditatieavond heeft een licht en open karakter. De meditaties bestaan uit drie delen. We beginnen met het gewaarworden van je lichamelijke sensaties. In een korter deel twee doen we een loopmeditatie en in deel drie is er een eenvoudige, geleide visualisatie meditatie. Het geheel wordt afgesloten met een gesprek onder het genot van een kop thee, voor wie daar zin in heeft. 📍[Jewel Heart, Hatertseveldweg 284, Nijmegen](https://maps.app.goo.gl/D4FzqLbkaqs2JNDG8). Loop de oprit op en dan is de ingang aan je rechterzijde 🕒Zaal open vanaf 19.30 uur, meditatie van 20.00 tot 21.00 Je bent van harte welkom! Aan deze activiteit kun je per keer meedoen. Er zijn geen verplichtingen. Op vrijwillige basis kun je op de avond zelf een donatie doen. Kijk ook naar onze -[Open activiteiten](https://www.jewelheart.nl/nl/open-activiteiten/) -[Cursussen](https://www.jewelheart.nl/nl/cursussen-overzicht/)

**Speeddaten Utrecht** Al twaalf jaar organiseren we speeddates in Utrecht. Ontmoet je graag een groot aantal singles in korte tijd, dan is speeddaten iets voor jou! Tijdens een speeddate heb je ongeveer 15-20 dates van 4 minuten. Wanneer de bel klinkt, schuift de helft van de singles door naar de volgende tafel. Op je datekaart geef je aan met wie je verder in contact wilt komen. **Locatie** Het speeddaten vindt plaats bij [Anne&Max Domstraat](https://www.annemax.nl/vestigingen/utrechtdomstraat/), een sfeervol en ruim opgezet restaurant. We hebben een apart gedeelte van het restaurant gereserveerd, zodat je alle privacy hebt tijdens het daten. **Matchmail!** Binnen een dag na de speeddate ontvang je van ons een e-mail met de voornaam en het e-mailadres van de singles met wie je een match hebt. Heb je bij alle deelnemers ‘nee’ ingevuld? Dan is je volgende speeddate [gratis](https://aboutlove.nl/geen-klik-volgende-speeddate-gratis/)! **Kom je ook speeddaten bij About Love?** Heb je zin in een avond vol ontmoetingen in Utrecht? Schrijf je dan nu in voor deze speeddate! Bij About Love ben je in goede handen; wij zijn een ervaren speeddate-organisatie met uitstekende [recensies](https://aboutlove.nl/is-speeddaten-leuk/) en bieden speeddates aan voor de laagste prijs. Date je mee? >> [https://aboutlove.nl/event/details/singles-speeddaten-utrecht/](https://aboutlove.nl/event/details/singles-speeddaten-utrecht/)

Friday 29th of May we have a brutal death and black metal line-up for you with METALCAFE Live! SAILLE, Shoot The Messiah and Deathmarch will be raising hell with us at De Vorstin 🔥🔥🔥 Tickets are going fast so don't miss it. Get yours at: https://vorstin.stager.co/shop/default/events/111575214 Event: https://facebook.com/events/s/metalcafe-live-saille-shoot-th/1494466855367304/ See you in the pit metalheads! 🤘

**Welcome to the 23rd edition of Locals Meet Expats!** Come alone, bring a dish and leave with real connections. On Saturday, May 30th, I am hosting a special **potluck dinner**, but this is much more than an ordinary dinner party. We are creating an evening where meaningful conversations come first. **What to expect?** **Share your culture** Bring a delicious dish from your home country and discover flavors and stories from around the world. **Genuine connections** Every 30 minutes, we switch tables, making it easy to meet new people throughout the evening. **Skip the small talk** Thoughtful question cards cards will spark conversations about life, inspiration, dreams, philosophy and personal experiences. **Come as you are** Everyone joins alone, so there is no need to worry you will not be the only one coming by yourself. **A warm and safe atmosphere** I will make sure the evening feels open, respectful and welcoming. Join us at the table, share stories, enjoy good food, and leave with new friendships and unforgettable conversations. **Curious about previous events? Explore the photo albums below (available on desktop view only).** **Practical details** * Doors open at 18:00 * Venue: Boekencafé Libertas, Klarendalseweg 477-1, Arnhem * 20 min walk from Arnhem Central * 7 min walk from Arnhem Velperpoort * Ask the staff where to find us. Bring a smile and join us for an evening where friendships grow, business ideas spark and real-life connections happen. Warm regards, Julia

**Hilversum Code & Coffee** A friendly meetup for developers, tech enthusiasts, students, freelancers, founders, and anyone interested in coding. Bring your laptop, grab a coffee, and work on: * coding projects * learning programming * AI experiments * startup ideas * automation tools * open source * career development All levels are welcome — from beginners to experienced engineers.

## 🎨**Activity for EXPATS & English Speakers** ☕ Are you an art enthusiast living in or around **Amersfoort, Hilversum, Utrecht, Nieuwegein, IJsseltein, De Bilt and the rest of cities of the Utrecht's province** who love painting or drawing? Maybe you've felt the joy of creating but struggled to find others who share your passion and speak **ENGLISH**? **You're not alone! 😉** ✨✨✨✨✨✨✨ ## 🖌️**About this event** You will meet other Art Lovers like you to Draw, Paint and have some drinks Together ! Our events are not just about sketching or creating art—they’re about building connections. Every two weeks, we meet at a café to have a relaxing time drawing a painting. Please keep on mind that **ENGLISH i**s the official language we will use to integrate everyone in our conversations. ⭕⭕⭕➡️ **IMPORTANT ⬅️** ⭕⭕⭕⭕ ### 👩🏻‍🎨**Book formally your Seat 🪑via [WHATSAPP](https://bit.ly/3BXXE0f)** **If you want to confirm officially your attendance and separate your seat🪑. Book your seat in meet-up, and contact us via [WHATSAPP HERE](https://bit.ly/3BXXE0f) to receive more information on the address of our activities.** **Thanks a lot for your understanding!** 💐🥰 ✨✨✨✨✨✨✨ ### 👩🏻‍🎨**How Does It Work?** This event is simple, this initiative takes 2 Hours. Most of the participants use pencils, water pencils or watercolours. Main aim is to socialize while we draw. There will be plenty of time to talk and get to know each other. We have to mention that this event is suitable for all levels. Many have started to draw in our event actually. Also it is very important that you **[JOIN US AT OUR WHATSAPP COMMUNITY](https://bit.ly/3BXXE0f),** to stay up to date on our upcoming events and participate in our Drawing and Painting Contests! **👉: [https://bit.ly/3BXXE0f](https://bit.ly/3BXXE0f)** 🍀 ✨✨✨✨✨✨✨ ### ☕**Where?** We will meet in different cafes mainly in the *center of Amersfoort ( and some occasions in other cities around)*. I will inform you of the exact place some days in advance this event. The place will depend on the number of attendees. ✨✨✨✨✨✨✨ ### **🎟️ What is included?** 🟢 **2 HOURS TO HAVE FUN!** 🟢 **15 mins warming-up creative activity and paper material**🖌️🎨 🟢 New friendships and **conversations in ENGLISH** in a relaxed atmosphere 🟢 **Souvenir picture** with you and the rest of Art Lovers 📷 🟢 Exclusive **access to our Art Lovers Community** on which you will receive: ***\~\~\~ Drawing challenges,*** ***\~\~\~ Training content,*** ***\~\~\~ FREE Entries only to members*** ***\~\~\~ Drawing Competitions*** 🟢 Time to **create alongside fellow artists and amateurs** 🟢 The freedom to **work at your own pace** 💃🕺🎈 ✨✨✨✨✨✨✨ ### 🖼️**Art Materials?** Bring your own practical art materials to be adaptable to sketch on a coffee table. Like your sketchbook, pencils, watercolor, markets, pencils, your Tablet..etc ✨✨✨✨✨✨✨ ## **See you to Paint, Draw, and drink together!🌟☕🍷🍪🍰**

Hello lovely ladies! Would you like to relax, express yourself creatively without judgement, connect with other like minded women and drink a lil on the side? Then this activity is for you! Come join us on a nice picnic with some paint, laughs and drinks :) This activity is made to: • Connect with other women and make friends • Paint and express yourself however you like. There are no mistakes! • Be yourself in a completely judgement free zone • Laugh • Get yourself out of your comfort zone • Sip 😏🍷 • And to just have fun!! What is provided? • Small canvases 👩🏽‍🎨 • Paint 🎨 • Drinks 🍷 • Good vibes ✨ • Music 💃🏽 Because this is a cost free activity it will be much appreciated if we can all bring a little something for all of us. ( It is definitely not mandatory if you do not have the budget for it!) You can bring: • Drinks (wine, beer, soda, juice, water etc) • Snacks (fruit, chips, crackers, nuts etc) • Blankets! So we can sit on the grass :) • Good vibes • A smile • Leave any judgement at home ;) ‼️THERE ARE LIMITED SPOTS AVAILABLE‼️ ‼️ IF YOU ARE NOT ABLE TO COME ANYMORE PLEASE RSVP BEFORE THE ACTIVITY DATE ‼️

Communication is everything in life! You are only as successful as your ability to communicate. \- What if you could confidently talk to anyone? \- What if you had the ability to calmly control every conversation? \- What if you could close that sale\, ask for that date\, make new friends\, repair problematic relationships\, get that raise\, or effortlessly express any idea with confidence? You can! The secret to success relies on your ability or inability to effectively communicate. Attend a free seminar and gain a better ability to communicate. Hosted by the Church of Scientology of Central Ohio For more information, contact Rhiannon, the Event Host at 614-221-5024

🔥 Lincoln Street Salsa HAS MOVED TO EVERY FRIDAY, NO MORE SATURDAYS! 🔥 Lincoln Street Salsa @ 1717 Brice Rd, Reynoldsburg 43068 🔥 Salsa, Bachata, Merengue Dancing! 🔥 NO PARTNER OR EXPERIENCE NEEDED! 🔥 Every FRIDAY, 8 pm - 1 am 🔥 8:00 pm - 8:30 pm = Registration 🔥 8:30 pm - 9:30 pm = Beginner Dance Class 🔥 9:30 pm - 1:00 am = Open Dance Party 🔥 LincolnStreetSalsa.com 🔥 Questions? Text Todd 614-774-8146

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

This is a free, in person meeting. Burdened by a stressful relationship? Unhealthy relationships can trigger feelings of anger, despair or self-doubt. They can create dwindling spirals of fights and seeking to make-up, or trying to “pin the blame” on someone or something. If you don’t find the RIGHT reasons, or select the correct sources of the problem, the problem can just get worse and worse. Whether in love or personal ties, with friends or at work, our life really IS affected by the quality of our relationships. Good ones can promote pleasure and survival while less optimum ones can lead to annoyance, anger, self-doubt, stress, or even affect our health and ability to survive well. Whether you are suffering from a divorce, or a painful break-up, don’t know who to trust (or who to CHOOSE) as a partner, friend, boss or employee - the anxiety of relationship troubles can really make a mess of things. Maybe you’ve suffered a betrayal, or are dealing with hostility or criticalness or invalidation. Dwindling relationships can involve destructive behavior, where we hurt those we love, or start succumbing to self-destructive thoughts, attitudes or behaviors that spiral out of control and affect much more than our immediate relationship. Past losses in love or life can affect how we act or react to new people and situations and hold us back from even starting to create new, possibly great relationships! How can one get back onto a saner course of action? Come to our Meetup, where we can introduce you to some of the knowledge, tools and techniques of the breakthroughs in the field of the mind that we can apply to this ever important area of life: human relationships! Break free from self imposed limitations Here we will discuss: • How to “erase” the trauma of past hurts and betrayals so that one isn’t always repeating past mistakes. • Why and how do the negative emotions of others affect you? • Why is my partner withdrawing and what can I do about it? • Why do we sometimes feel compelled to hurt the ones we love? • Fights & arguments - what's really behind them? • What underlies “corrosive criticism” or the need to invalidate self or others? • How one can stably change one’s outlook on life so they can affect positive change? • Where do compulsive destructive behaviors come from and what can be done about them? • How to form closer bonds & keep growing the relationships with the people you care about? • How to enhance one’s own ability to survive and create positive healthy relationships whether in love, family & friendships or in work, business or one’s career? Relationships can be hard and life itself IS challenging. Why not arm yourself with the knowledge and breakthroughs that have been made about the mind, mental reactions & interpersonal relationships, so that one has better awareness and control over themselves and life in general. Learn where painful experiences are “stored” and how they can unknowingly affect us. You will also find out how one can “erase” those past painful experiences so that one is free to move forward without being tripped up by the past. Learn too, about what can lead some people to become “toxic” personalities and how to identify those traits in others so you won’t be tripped up trusting the wrong person. Our free Meet-ups occur in a safe environment where one can learn, without fear of judgment or criticism, and without the recommendation of harmful mental techniques or therapies, just how YOU can get yourself onto a happier & more successful path: in love & in life. We look forward to having you join us! This class is sponsored by the Dianetics & Scientology Life Improvement Center of Central Ohio.

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

We have moved to guild.host. Look us up there. https://guild.host/events/buckeye-cocoaheads-rcavwd

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)