CPA Marketing

Leads come in, but they don’t move. Prospects engage, but they don’t convert. Customers join, but they don’t stay. And most teams are guessing where the breakdown actually is. At this DC Marketing Tech Talks event, Geoff Livingston will walk you through a practical, end-to-end AI workflow designed to help you identify and fix the gaps in your customer journey. This session is about using AI to analyze how buyers are actually moving through your funnel, uncover where engagement drops off, and turn that insight into measurable improvements. You’ll learn how to: * Map your real customer journey * Identify friction points across your lead funnel * Use AI to analyze messy marketing data in a structured way. Geoff will show you how to turn disconnected touchpoints into a clear picture of behavior, how to surface usable insights, and how to feed those insights back into your campaigns to improve performance. This session will give you a detailed playbook. You will see the specific tools, the specific processes, and the step-by-step structure to implement this workflow inside your own organization. From auditing your journey to identifying measurable gaps, to prioritizing the highest-impact fixes, to building a repeatable optimization loop, you will walk away knowing exactly how to execute this approach from start to finish.

We are now Meeting at ResQ BBQ in Leesburg \*\*help us track guest attendance, please register here please: https://www.bniconnectglobal.com/web/open/visitorRegistration?chapterId=16801 \*\* *** Thanks for visiting our meetup group for information for BNI Potomac Business Alliance where I am honored to hold the Title Insurance seat. During this meeting you will meet other local business professionals from a wide variety of industries who commit to providing excellent service to people within our shared networks. We will pass over 1.5 million dollars of business in 2022-2023. and we want you to consider applying to be a part of our referral network. So come out, enjoy an excellent breakfast, learn a little more about me and Title Insurance, and consider being a part of a fantastic group of business professionals. Be prepared to tell everyone about your business in about 30 seconds or less. We want to know what you do but have to keep it short so we can complete the meeting's agenda, we want to honor your time! • 30 second elevator speech? What do I say?! Your Name Your Company's Name What your company does (in basic form) One key difference maker (deliver on-time, on budget. or We close complicated cases. or We can sell your home quickly and for top dollar. Etc...) Who you would like to meet in the room or in the area (so we can refer you business :-) ) Keep it short and sweet, there will be plenty of time after and before the meeting to get to know other people in the group and even opportunities to schedule "one to one/1:2:1" meetings. We love to grab our coffee and go out to a spot in the lobby afterwards in one on ones to discuss how we can work together, get to know each other, get business done! So plan a little extra time to meet if need be.

## **1 Million Cups Loudoun – Resource Presentation** **Why Not Today? Build Systems That Support Your Growth** **Presented by Leslie Kane, Founder of Why Not Today?** **Wednesday March 25th \| 9:00 AM – 10:00 AM** **Venture X Loudoun** Join us for a powerful resource presentation designed to help entrepreneurs move from scattered effort to sustainable momentum. *** ## **About the Session** Entrepreneurs rarely struggle because they lack ideas. They struggle because everything lives in their head. In this session, **Leslie Kane**, founder of **Why Not Today?**, will explore how developing intentional systems creates clarity, focus, and forward progress in business. Drawing from decades of leadership experience and working with hundreds of entrepreneurs, Leslie shares how structure reduces overwhelm, simplifies decision-making, and transforms inconsistent action into repeatable success. If you’re building a business and constantly feeling stretched thin, this conversation will challenge you to ask a powerful question: **Why not today?** *** ## **What You’ll Gain** * Insight into why systems are critical for growth * Practical perspective on turning ideas into structured action * A framework for reducing overwhelm * A mindset shift from reactive to intentional leadership This is not about adding more to your plate — it’s about building the foundation that allows your business to grow without burning you out. *** ## **About 1 Million Cups** 1 Million Cups is a national program that brings entrepreneurs and communities together to learn, connect, and grow through conversation and collaboration. Loudoun’s chapter meets on the 2nd and 4th Wednesdays each month. Join us for coffee, connection, and a conversation that may completely change how you approach your business growth.

Join us for an engaging session focused on mastering the art of referral marketing within the Dupont Business Link community. Whether you are a seasoned network marketer or new to the world of professional networking, this event will provide valuable insights and strategies to help you grow your business through referrals. Our expert speakers will share their tips and tricks for building a strong referral network, maximizing business networking opportunities, and effectively utilizing business referral networking for success. Connect with like-minded professionals in a hybrid chapter setting, combining the benefits of in-person and online interactions. Don't miss this chance to boost your referral marketing skills and take your business to the next level with Dupont Business Link.

Network with an average of 60+ business professionals, all attendees get an opportunity to give a 30 second elevator pitch, enjoy a light breakfast, 10 minute educational presentation on topics that change weekly, and enjoy networking before and after the meet up.

Attendance is $35 (cash, credit/debit card, or ApplePay - paid at the door), which includes water/soda/coffee, bread, choice of a plated lunch entrée, and a dessert assortment. Parking is also validated in the Reston Station garages (3 hours of validation). Join one of Northern Virginia's most successful business networking groups (part of BNI). Open to the public and is typically attended by business owners, business developers, and entrepreneurs. Meetings are typically attended by 30-40 members and guests. \*\*\*PLEASE RSVP here: [REGISTER HERE](https://square.link/u/0WvC6Eir) \*\*\*If you do not register on the BNI website, there may not be a seat available for you.

[Profs and Pints Northern Virginia](https://www.profsandpints.com/washingtondc) presents: **“A Practical Guide to Social Change,”** a research-based look at how communities bring about reform and progress, with Marissa Robinson, founder of Real Health Impact LLC and an adjunct professor at George Washington University who teaches courses focused on public health leadership and social change. [Advance tickets: $13.50 plus sales tax and processing fees. Available at [https://events.ticketleap.com/tickets/profsandpints/nv-social-change](https://events.ticketleap.com/tickets/profsandpints/nv-social-change) .] Systems built on inequality rarely transform without deliberate pressure from the people most committed to justice, because progress takes coordination, conviction and willingness to change what has always been accepted. Real change starts when people choose to move together. Learn what research and experience say about how to make real social progress with Dr. Marissa Robinson, a public health practitioner who previously worked in federal agencies coordinating global and national public health initiatives focused on infectious diseases, HIV, and health equity. Among the key questions she’ll tackle: How do communities overcome barriers to create real change? When should evidence guide decisions and when does context matter more? She’ll discuss established frameworks for moving from intention to measurable progress and talk about the importance of building coalitions that actually work and of making decisions grounded in real data. You’ll learn about the importance of testing ideas on a small scale before going big, as well as how to use rapid feedback loops and continuous improvement cycles to refine approaches and scale what truly works. Dr. Robinson will share stories of ordinary people and communities who refused to accept the status quo and pushed through real barriers to achieve breakthrough results. She’ll talk about practical strategies, usable frameworks, and evidence-based examples that people can apply immediately in their own communities and organizations to support change that lasts. If you have dreamed about bringing about progress in your world, this talk will give you the clarity, direction, and confidence it takes to turn such dreams into reality. ( Door: $17, or $15 with a student ID. Listed time is for doors. The talk starts 30 minutes later.) Image by Canva.