Marketing

Leads come in, but they don’t move. Prospects engage, but they don’t convert. Customers join, but they don’t stay. And most teams are guessing where the breakdown actually is. At this DC Marketing Tech Talks event, Geoff Livingston will walk you through a practical, end-to-end AI workflow designed to help you identify and fix the gaps in your customer journey. This session is about using AI to analyze how buyers are actually moving through your funnel, uncover where engagement drops off, and turn that insight into measurable improvements. You’ll learn how to: * Map your real customer journey * Identify friction points across your lead funnel * Use AI to analyze messy marketing data in a structured way. Geoff will show you how to turn disconnected touchpoints into a clear picture of behavior, how to surface usable insights, and how to feed those insights back into your campaigns to improve performance. This session will give you a detailed playbook. You will see the specific tools, the specific processes, and the step-by-step structure to implement this workflow inside your own organization. From auditing your journey to identifying measurable gaps, to prioritizing the highest-impact fixes, to building a repeatable optimization loop, you will walk away knowing exactly how to execute this approach from start to finish.

Search has changed. Your buyers aren’t just Googling anymore. They’re asking AI tools. They’re scanning summaries. They’re skipping page two entirely. If your content isn’t structured for this new environment, it doesn’t matter how good it is—it won’t get seen. This in-person DC Marketing Tech Talks event brings together multiple speakers to break down what it really takes to create content that gets visibility today. We’ll cover: * How AI search is changing SEO and discoverability * What AEO actually means—and how to structure content for AI answers * How to design content that earns reach across search, AI tools, and traditional channels * Why long-form strategies like podcasting can support search authority when done correctly * How to build a content approach that scales without overwhelming your team This is a practical discussion about how to create content that shows up, gets read, and supports real business growth in a world shaped by AI. If you’re a B2B marketer, content leader, or executive responsible for pipeline and visibility, this session will help you rethink how your content strategy needs to evolve.

## **1 Million Cups Loudoun – March 11th Business Presentation** **Featuring Q Studio** **Wednesday \| 9:00 AM – 10:00 AM** **Venture X Loudoun** Join us for an engaging and forward-thinking presentation as we welcome **Q Studio** to the 1 Million Cups Loudoun stage. *** ## **About the Business** Q Studio operates on the belief that **peak mental performance** is a state of optimal functioning — where individuals intentionally control their thoughts, understand their emotions, and respond with clarity and wisdom to opportunities and challenges. Through science-backed **Mind Skills**, Q Studio helps individuals strengthen focus, resilience, emotional regulation, and performance. Their digital platform, the **MyQStudio app**, provides unlimited access to micro-learning courses, personalized assessments, practical techniques, habit-building tools, progress tracking, and a supportive member community — all designed to build sustainable mental excellence. Beyond individual development, Q Studio partners with organizations to help teams integrate Mind Skills into everyday work. With customizable tools, reporting, and expert guidance, companies gain insight into how developing Mind Skills as a core competency drives engagement and performance at every level. *** ## **Target Markets** Q Studio serves: * Organizations seeking workforce upskilling * HR and talent development leaders * Corporate teams focused on engagement and performance * Businesses looking to strengthen leadership and team resilience *** ## **Current Business Focus & Barrier** As Q Studio continues to expand, they are seeking feedback around: * Hiring strategic personnel * Expanding market reach * Scaling sustainably * Strengthening positioning in B2B markets Insight from leaders who have scaled teams, grown SaaS or app-based platforms, or expanded into new markets would be especially valuable. *** ## **Why Attend?** * Learn how mental performance directly impacts workforce success * Offer insight to a growing, innovation-driven company * Connect with business leaders focused on growth and development * Be part of a collaborative, solutions-oriented conversation **About 1 Million Cups** 1 Million Cups is a national program that brings entrepreneurs and communities together to learn, connect, and grow through presentations and discussion. Loudoun’s chapter meets on the 2nd and 4th Wednesdays each month. Join us for coffee, connection, and a powerful conversation about unlocking peak performance in individuals and organizations. We look forward to seeing you there.

**DC Service Jam is back.** This March, SD:DC is hosting the DC edition of Global Service Jam 2026 week. We are part of a worldwide movement of designers, strategists, and curious minds who come together to build real service concepts from scratch. From **Saturday March 14 to Sunday March 15**, you'll work in a small team around a secret theme revealed at kick-off. No briefs, no client. Just hands-on design, rapid prototyping, and plenty of Post-its. This year we're bringing AI into the mix. Throughout the weekend we'll look at how AI tools can support service design work, as a sensemaking tool, to build artifacts faster, and to push prototypes further. **WHAT TO EXPECT** **Saturday March 14th** * **9 - 10am:** social / breakfast (theme reveal + team formation) * **10am - 6pm:** full day of research, ideation, and prototyping (meals provided) * **6:30pm (optional):** social / happy hour (nearby bar) **Sunday March 15th** * **9 - 10am:** social / breakfast * **10am - 12pm:** finalize prototyping & storytelling * **12pm - 2pm:** present your work and share what DC made with the world **WHO SHOULD COME** You don't need to be a service designer. If you're a UX or product designer, strategist, public servant, researcher, or just someone curious about how services actually work, you're welcome here. **LOGISTICS** * **Dates:** Saturday March 14th & Sunday 15th (ending at 2pm) * **Venue:** SteamPunk, McLean, VA * **Capacity:** 50 spots only (first come, first served) * **Attendee fee:** $60\* (covers meals, materials, and space) *\* If the fee is a barrier for you, we have a limited number of discounted tickets available, just reach out to Sergio Venegas directly for a code.* **WHAT TO BRING** ✔️ An open mind and a willingness to make things ✔️ Laptop and charger ✔️ Curiosity about Service Design (no experience needed) **Follow SD:DC on LinkedIn and @DCServiceJam on Instagram for updates!** \*\*\* Many thanks to our host and sponsor, **SteamPunk** *Design. Disrupt, Repeat. Steampunk is anchored by a startup culture with a customer-centered delivery approach. We put our Federal government clients in the center of everything we design, develop, and deliver to drive high quality mission impacts and user experiences at speed.*

We are now Meeting at ResQ BBQ in Leesburg \*\*help us track guest attendance, please register here please: https://www.bniconnectglobal.com/web/open/visitorRegistration?chapterId=16801 \*\* *** Thanks for visiting our meetup group for information for BNI Potomac Business Alliance where I am honored to hold the Title Insurance seat. During this meeting you will meet other local business professionals from a wide variety of industries who commit to providing excellent service to people within our shared networks. We will pass over 1.5 million dollars of business in 2022-2023. and we want you to consider applying to be a part of our referral network. So come out, enjoy an excellent breakfast, learn a little more about me and Title Insurance, and consider being a part of a fantastic group of business professionals. Be prepared to tell everyone about your business in about 30 seconds or less. We want to know what you do but have to keep it short so we can complete the meeting's agenda, we want to honor your time! • 30 second elevator speech? What do I say?! Your Name Your Company's Name What your company does (in basic form) One key difference maker (deliver on-time, on budget. or We close complicated cases. or We can sell your home quickly and for top dollar. Etc...) Who you would like to meet in the room or in the area (so we can refer you business :-) ) Keep it short and sweet, there will be plenty of time after and before the meeting to get to know other people in the group and even opportunities to schedule "one to one/1:2:1" meetings. We love to grab our coffee and go out to a spot in the lobby afterwards in one on ones to discuss how we can work together, get to know each other, get business done! So plan a little extra time to meet if need be.

## **1 Million Cups Loudoun – Resource Presentation** **Why Not Today? Build Systems That Support Your Growth** **Presented by Leslie Kane, Founder of Why Not Today?** **Wednesday March 25th \| 9:00 AM – 10:00 AM** **Venture X Loudoun** Join us for a powerful resource presentation designed to help entrepreneurs move from scattered effort to sustainable momentum. *** ## **About the Session** Entrepreneurs rarely struggle because they lack ideas. They struggle because everything lives in their head. In this session, **Leslie Kane**, founder of **Why Not Today?**, will explore how developing intentional systems creates clarity, focus, and forward progress in business. Drawing from decades of leadership experience and working with hundreds of entrepreneurs, Leslie shares how structure reduces overwhelm, simplifies decision-making, and transforms inconsistent action into repeatable success. If you’re building a business and constantly feeling stretched thin, this conversation will challenge you to ask a powerful question: **Why not today?** *** ## **What You’ll Gain** * Insight into why systems are critical for growth * Practical perspective on turning ideas into structured action * A framework for reducing overwhelm * A mindset shift from reactive to intentional leadership This is not about adding more to your plate — it’s about building the foundation that allows your business to grow without burning you out. *** ## **About 1 Million Cups** 1 Million Cups is a national program that brings entrepreneurs and communities together to learn, connect, and grow through conversation and collaboration. Loudoun’s chapter meets on the 2nd and 4th Wednesdays each month. Join us for coffee, connection, and a conversation that may completely change how you approach your business growth.