Data Warehouse

**The AWS Women’s User Group Berlin** is thrilled to invite you to our upcoming meetup sponsored by Storm Reply focused on **Building production-ready AI agents for real-world impact.** Join us for a deep dive into how to build, observe, and evaluate AI agents at scale. You’ll also see how these ideas come to life in a real-world climate-smart agriculture solution that turns weather forecasts into actionable field guidance. Whether you’re building agentic systems today or planning what comes next, this meetup will give you practical insights into making AI agents work in production. **Speaker Info** **Keynote Talk** **Speaker:** Tetiana Senna **Position:** Team Lead / Senior Project Manager, Storm Reply **Talk Title:** Trust, but Verify: Observability and Evaluations for AWS Agents **Abstract:** Getting an AI agent to work in a demo is easy. Knowing whether it still works in production - after the next prompt change, the next model upgrade, the next edge case - is the hard part. Unit tests don't cover non-deterministic behavior, and manually reviewing a handful of runs doesn't scale. This talk walks through the two practices that close that gap: observability (understanding what actually happened inside your agent) and evaluation (deciding whether the outcome was any good). We'll dig into Amazon Bedrock AgentCore's Observability and Evaluations capabilities, compare the proven evaluation approaches - built-in LLM-as-a-Judge evaluators for automatic quality monitoring, and custom evaluators for business-specific correctness checks - with a candid look at what each one is good for, where it falls short, and what it costs to run at scale. We'll also take a close look at AgentCore Optimization, AWS's newly previewed feature in this space. **Applied Agentic AI Talk** **Speakers:** **Vidhu Mitra Malladi:** Senior Software Engineer, Yara Digital Farming **Chamika Hasanthi:** Senior Software Engineer, Yara Digital Farming **Talk Title:** Weather Risk Intelligence Agent for farmers & Agronomist Abstract: Unpredictable weather events — heavy rainfall, drought, frost, and heatwaves pose significant risk to crop yield and fertilizer efficiency. While forecast data is widely available, it is rarely translated into timely; field-level guidance farmers can act upon. Using AWS AgentCore framework and AI capabilities, we can turn weather predictions into clear agronomic actions, supporting climate-smart agriculture at scale. **You'l learn:** * Implementation of the solution using AWS Agent Core framework * Architecture of the project. 🗓️ **Event Details:** \- Date: Tuesday\, June 30th \- Venue: Storm Reply GmbH\, [address](https://www.google.com/maps/place/Storm+Reply+GmbH/@52.5012692,13.368852,17z/data=!3m1!4b1!4m6!3m5!1s0x47a851119af460c5:0x35e34ba578e8b1ec!8m2!3d52.5012692!4d13.368852!16s%2Fg%2F11gg9298pv?entry=ttu&g_ep=EgoyMDI2MDUxNy4wIKXMDSoASAFQAw%3D%3D) \- Time: 06:00 PM \- 9:00 PM Doors open at 6:00 PM Food & drinks will be provided. 📋 **Program Schedule:** **18:00** \- Registration and Welcome Networking **18:20** \- AWS Women's User Group Welcome **18:30** \- "Trust\, but Verify: Observability and Evaluations for AWS Agents" **Speaker:** Tetiana Senna, Team Lead / Senior Project Manager, Storm Reply A practical session for anyone working with AI agents on AWS who wants the confidence to put them in front of real users. You'll leave with a clear framework for monitoring agents in production and a concrete approach to evaluating their behavior over time. **19:15 - 19:30** Break **19:30** \- "Weather Risk Intelligence Agent for farmers & Agronomist" **Speakers:** Vidhu Mitra Malladi, Senior Software Engineer, Yara Digital Farming & Chamika Hasanthi, Senior Software Engineer, Yara Digital Farming Discover how AI agents can transform weather forecasts into actionable, field-level farming guidance. **20:10** \- Q&A and closing remarks **20:15 - 21:00** Networking, food & drinks 🎟️ **RSVP** Don't miss this excellent opportunity to connect with Tetiana, Vidhu, the AWS WUG Team and a thriving community of cloud enthusiasts and professionals. Secure your spot by RSVPing now! Seats are limited! Please note that this user group is specifically for WOMEN and FLINTA\* (female, lesbian, inter, trans\*, non-binary, and agender) only. Please also check out the AWS User Group Berlin. \*\*\*\*\*\* 🚨Attention🚨 This meetup is hosted at Storm Reply GmbH and attendees must be registered to go through building security. Make sure you bring an ID card with you, and you register the event with a valid name that matches to your ID. Media and Consent: We inform all attendees that photographs and videos will be taken during the meetup and will only be used by the event organizers for documentation and promotional purposes. By RSVPing to this event you are consenting to our media policy. Please let the organizers know if you do not want to be in the pictures/videos. Thank you very much for your cooperation! \*\* The AWS Women’s User Group is the very first official women-centric AWS User Group in DACH and EMEA. This group serves as a secure and supportive platform for women who want to share their AWS knowledge, passion for cloud computing and advance their career through targeted learning opportunities. We extend a warm invitation to FLINTA individuals who are interested in being part of our User Group. Code of Conduct: At the AWS Women's User Group in Berlin, we have a strong and unequivocal code of conduct in place to create a safe and empowering environment for all.

We are excited to feature **Fazl Barez**, who is currently a Senior Research Fellow at **University of Oxford** and will discuss "**Towards Automated Interpretability for AI Safety**", lasting approximately 45 minutes. After the talk, seize the opportunity to connect with fellow AI enthusiasts to share ideas and questions while enjoying free drinks and pizza. **Door close by 7.15pm, so please come early! Also, "attend"ing (RSVP) here on Meetup is strictly necessary to be guaranteed entry.** Please note that Meetup has recently been quite keen on promoting its Plus program. However, you are not obligated to purchase it, as both our events and the platform remain free. **Who is this event for?** This event is open to everyone interested in state-of-the-art AI research. We especially design it for students, PhD candidates, academic researchers, and industry professionals with a research focus in machine learning. **Abstract**: TBA **Bio**: TBA We are [BLISS](https://bliss.berlin/) e.V., the **AI** **organization** in Berlin that **connects like-minded individuals** who share great interest and passion for the field of machine learning. This summer 2026, we will, again, host an exciting speaker series on site in Berlin, featuring excellent researchers from cohere, ETH Zürich, University of Oxford, HuggingFace, and Stanford University. Website: [https://bliss.berlin](https://bliss.berlin/) Youtube: [https://www.youtube.com/@bliss.ev.berlin](https://www.youtube.com/@bliss.ev.berlin) Disclaimer: By attending this event you agree to be photographed.

Bachata (the dance of our generation) is a social couple dance like Salsa - no choreography. The community in Berlin is active daily - you will meet a lot of open-minded people and make new friends quickly! Every Tuesday we have Bachata dance classes in Berlin - we are usually a group of around 20 people (95% beginners): 🕖 19:00 class: Beginners-+ Bachata Technique (0-1+ years experience) • No partner needed - we switch (for couples: partner rotation is optional). • You can start from zero in any of these classes! 📍 Adress: Jakob-Mierscheid-Steg ([Google Maps Link](https://maps.app.goo.gl/pjXopSSqAt55FQGW9)) - near S+U Hauptbahnhof We are down by the river. • Price: 12€ per class (10er-card = 100€). ✅ Dance teacher contact: [WhatsApp-group](https://chat.whatsapp.com/IWKPsid0cBDAUHCWKZNL2B) / [Instagram](https://instagram.com/mahir.bachata.berlin) 🇩🇪: Bachata (der Tanz unserer Generation) ist ein sozialer Paartanz wie Salsa - keine Choreographie. Die Bachata-Szene in Berlin ist groß und täglich aktiv - du wirst schnell viele offene Leute kennenlernen und neue Freundschaften schließen! Jeden Dienstag findet dieser Bachata Tanzkurs statt - wir sind meistens eine Gruppe von 20+ Leuten (95% Anfänger): 🕖 19 Uhr Kurs: Anfänger-+ Bachata Technik (0-1+ Jahre Erfahrung) • Kein Partner nötig - wir wechseln (für Paare ist der Partner-Wechsel optional). • Du kannst in diesen Kursen jederzeit von null starten! 📍 Adresse: Jakob-Mierscheid-Steg ([Google Maps Link](https://maps.app.goo.gl/pjXopSSqAt55FQGW9)) - Nähe S+U Hauptbahnhof Wir sind unten am Wasser. • Preis: 12€ je Kurs (10er-Karte = 100€). ✅ Tanzlehrer Kontakt: [WhatsApp-Gruppe](https://chat.whatsapp.com/IWKPsid0cBDAUHCWKZNL2B) / [Instagram](https://instagram.com/mahir.bachata.berlin) Schreib uns gerne eine Nachricht, wenn du offene Fragen hast! Wir freuen uns auf dich ❤ Bachata Classes Berlin

## AI IN RETAIL: AGENTIC OPERATIONS & COMMERCE ​Die Expert Group „AI in Retail“ bietet Entscheidungsträger:innen aus Handel, Konsumgüterbranche und Technologie eine Plattform für regelmäßigen Austausch – vom Use Case zum Business Case. ​Unser zweites Treffen steht im Zeichen von „Agentic AI im Handel“ – und wir beleuchten das Thema aus zwei Perspektiven: Wie setzt ihr selbst KI-Agenten in euren Prozessen ein, um operative Abläufe end-to-end zu übernehmen und Kosten zu senken? Und was bedeutet es, wenn Agenten bald auch von außen auf euer Unternehmen zugreifen, einkaufen oder euch als Kanal umgehen? Konkret, praxisnah und interaktiv – mit Impulsen, Workshops und dem Austausch mit Branchenkolleg:innen und führenden Expert:innen. ​Lösungen für heute. Strategien für morgen. ​Bitte geben Sie uns bis zum 25.06. Bescheid, ob Sie dabei sein werden. Die Teilnahme ist kostenfrei & bedarf der Bestätigung durch den KI Park. *** ## ​AGENDA ​11:30 – Ankommen, Vernetzen + gemeinsames Lunch ​12:30 – Begrüßung & Warm-up ​ ​**AGENTIC OPERATIONS** * ​Keynote: Agent ≠ Chatbot ≠ Dashboard – KI als Prozessverantwortung ([Marco Szeidenleder](https://www.linkedin.com/in/szeidenleder/?utm_source=luma) \- Gründer & Managing Partner \- [Pandata](https://www.pandata.de/?utm_source=luma)) * ​Keynote: Agenten testen bevor sie live gehen – Qualitätssicherung ohne Tech-Hintergrund (Dr. Nicolai Bohn - Co Founder & CEO - [Rhesis AI](https://rhesis.ai/de?utm_source=luma)) * ​Workshop: Der nächste Mitarbeiter ist kein Mensch: KI-Agenten im Retail-Betrieb einsetzen ([Aaron Koivunen](https://www.linkedin.com/in/aaron-koivunen?utm_source=luma) CTO & Founder & [Adriana Carmona Beltran](https://www.linkedin.com/in/adriana-carmona-beltran/?utm_source=luma) Co Founder - [TEDIX](https://tedix.dev/?utm_source=luma)) ​**AGENTIC COMMERCE** * ​Impuls + Diskussion: Agentic Commerce & die Fragen, die niemand stellt ([Paul Krauss](https://www.linkedin.com/in/paul-krauss-ba89605b/?utm_source=luma) \- Partner AI \- [Team One Developers](https://www.team-one.de/?utm_source=luma)) * ​[Stephan Ritter](https://www.linkedin.com/in/stephanritter/?locale=de_DE&utm_source=luma) ([Deloitte Digital)](https://www.deloittedigital.com/de/en.html?utm_source=luma) x [Tim Bielski](https://www.linkedin.com/in/timbielski/?utm_source=luma) ([Shopify](https://www.shopify.com/de?utm_source=luma)): ACO Opportunities, "No Regret Moves" and Experience Outlook * ​Showcase: Kundenbindung in der Agentic World – wie Retailer den Kundenkontakt behalten ([Ralph Hünermann ](https://www.linkedin.com/in/odoscope-ralph-hunermann/?utm_source=luma)\- Gründer & CEO \- [ODOSCOPE](https://www.odoscope.com/de?utm_source=luma)) ​ ​18:00 – Next Steps & Networking ​ ​Das Event wird auf Deutsch stattfinden. *** ​**Fragen zum Event? ->** retail@kipark.de

We are back in the c-base! Do you already run NixOS and want to talk to other people or want an introductory session with some NixOS users. Just bring your machine! Usually there are no topics, we just sit in front of our computers, talk about stuff, debug some problems or review some PRs on nixpkgs. There are drinks usually available from the c-base bar. If you can't find us. just ask around or ask in irc (#krebs on hackint)

Erlerne Meditations- und Entspannungsverfahren kennen und sorge damit für mehr Bewusstheit und Stressreduktion in deinem Alltag.

You don't have to sign up-just stop by. Tea, coffee, water, beer, wine, and pizza will be available throughout the evening. --- -- Most conversations about AI skip the part that is crucial: **who it's built for, who pays for it, and who doesn't get a say**. ​This evening goes exactly there. ​We start in 1960s California, where scientists bred a new kind of tomato: square, hard, machine-ready, and wiped out 82% of the state's tomato farms in the process. Farmworkers and small farmers sued the university behind the technology, arguing they were being forced to fund their own replacement. They lost. But the questions they raised never went away. Today, researchers are using AI, robotics and gene editing to create tomatoes that can be pollinated by robots, crops designed for automated production systems, and even new traits engineered for consumer preferences. AI is having an impact on agriculture, food production, and labour, often with public money, rarely with public input. Sounds familiar? ​**What to expect** ​A 90-minute interactive evening: * ​**Opening talk** connecting the tomato harvester story to today's AI developments * ​**Live audience polling** * ​Conversation with **Ildi Carlisle-Cummins** (California Institute for Rural Studies): storyteller, oral historian, and director of the Cal Ag Roots project, one of the organisations that grew out of the original lawsuit * ​Open audience **discussion** * ​**Informal networking** to close ​**What you'll take away** ​A sharper way to think about who controls the technologies influencing our food, our work, and our world, and what citizens can actually do when change feels inevitable. If the phrase "square tomato" sounds too strange to be true, you're not alone. Even the TV detective [Mr. Monk couldn't believe his eyes](https://youtu.be/VtO-97pl7cA?is=VnMxtacAwL1IChub)! **​Free to attend, free of jargon, no expertise required.** **Just bring your curiosity.** ​*Hosted by [Save Our Seeds](http://www.saveourseeds.org/?utm_source=luma) and [Human-Future-Hub](https://humanfuturehub.org/?utm_source=luma) Berlin* Tea, coffee, water, beer, wine, and pizza will be available throughout the evening.

📆 Agenda * 19:00 Welcome to the PUB (Python Users Berlin) – setting up * 19:15 Main talk * 20:00 Lightning talks * 20:30 Social gathering 🎙 Main talk by [Sam Bail](https://www.meetup.com/de-DE/members/57634242/): PySpark PySpark is a powerful library that brings Apache Spark’s distributed computing capabilities to Python, making it a key tool for processing large-scale data efficiently. In this talk, data engineer and analyst Sam Bail provides a structured and hands-on introduction to PySpark, starting with an overview of Apache Spark, its architecture, and its ecosystem, such as Databricks. Learn about Spark’s core concepts, such as the DataFrame API, transformations, lazy evaluations, and actions, before setting up a lab environment and working with a real dataset. Plus, gain insights into how PySpark fits into a broader data engineering ecosystem and best practices on running PySpark in a production environment. 👩‍💻 About [Sam Bail](https://www.meetup.com/de-DE/members/57634242/) Data engineer and engineering leader with 10+ years building platforms and teams across healthcare, marketplaces, and data infrastructure at NYC tech startups. I teach data engineering courses on LinkedIn Learning and O’Reilly, focused on making complex topics accessible to everyone. I also founded Bright Nights Social, an alcohol-free nightlife community that’s produced 100+ events across NYC. You’ll probably find me on a dance floor or running around Berlin this summer (training for the Berlin marathon). 📚 Resources * [Apache Spark](https://spark.apache.org/) * [PySpark](https://spark.apache.org/docs/latest/api/python/index.html) * [PySpark DataFrame API](https://spark.apache.org/docs/latest/api/python/getting_started/quickstart_df.html) ⚡️ Lightning talks We would like you to give a lightning talk (shorter than 10 minutes) about what you are doing with Python. 📍This will be a face-to-face meeting.

Join us for the **Berlin DevOps Summer Meetup**: our last edition before the summer break! We're excited to be hosted by **Parloa** for an evening of interesting talks, discussions, and networking. There will be food and drinks provided, and plenty of time to connect with fellow DevOps enthusiasts. **📌 Please register at least 24 hours before the event.** We need to share the attendee list with the Parloa office in advance, and **spots are limited**. \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **Agenda** 18:30 Open Doors, Networking with Food and Drinks 19:00 Welcome words by Parloa and BLN DevOps team 19:25 **Running K8s with AI: Automating** **the SRE Lifecycle with Grafana MCP and GitLab** 19:50 **The Pipeline Was Green — AI Agents and CI Trust** 20:15 Short Break 20:30 **Managing Uninvited Guests: Securing Open Source Dependencies** 20:55 Networking 21:30 Closing ➡️ Interested in hosting an event? Fill out our [Call for Hosts](https://docs.google.com/forms/d/e/1FAIpQLScBpga8Yp-QAQt2lGskZWOThaKyQ_MbMbZaNcklgeXxqr5Vrg/viewform?usp=sf_link) and let's set up a meeting. \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- *Christoph Ebeling* **Running K8s with AI: Automating** **the SRE Lifecycle with Grafana MCP and GitLab** What does it look like to run 30+ microservices, 8 databases, and a Kafka cluster almost entirely through AI agents? This talk walks through a practical demo of automating the full SRE lifecycle: from incident investigation to deployment validation, using Grafana MCP and the GitLab Agent Platform, and where humans still need to stay in the loop. *Serhii Vasylenko* **The Pipeline Was Green — AI Agents and CI Trust** We’ve spent years building CI/CD pipelines that tell us when code is "technically correct," but are they capable of telling an autonomous AI agent if a change is safe to apply? This talk explores a real-world incident where an AI-powered automation -- pairing Renovate with Claude Code -- successfully executed a "green" pipeline that broke a critical QA cluster for three days, how the team reacted, and how we evolved our vision toward the future of human-agentic collaboration with code. *Frithjof Hoffmann* **Managing Uninvited Guests: Securing Open Source Dependencies** Open source software is the ultimate neighborhood party, but what happens when an uninvited guest slips through the door? This talk digs into the messy reality of dependency hell and its role in software supply chain security: from typosquatting attacks to maintainer account takeovers, and the abandoned projects with known CVEs quietly living in your codebase rent-free.

Bachata (the dance of our generation) is a social couple dance like Salsa - no choreography. The community in Berlin is active daily - you will meet a lot of open-minded people and make new friends quickly! Every Wednesday we have Bachata dance classes in Berlin - we are usually a group of around 20 people (95% beginners): 🕖 19:00 class: Beginners-+ Bachata Technique (0-1+ years experience) • No partner needed, we switch (for couples: partner-change is optional. • You can start from zero in any of these classes! 📍 Address: Ludwig-Erhard-Ufer ([Google Maps Link](https://maps.app.goo.gl/54NnMzJcLgroekEf9)) - near S+U Hauptbahnhof We are down by the river. • Price: 12€ per class (10er card=100€). ✅ Dance teacher contact: [WhatsApp-group](https://chat.whatsapp.com/IWKPsid0cBDAUHCWKZNL2B) / [Instagram](https://instagram.com/mahir.bachata.berlin) 🇩🇪: Bachata (der Tanz unserer Generation) ist ein sozialer Paartanz wie Salsa - keine Choreographie. Die Bachata-Szene in Berlin ist groß und täglich aktiv - du wirst schnell viele offene Leute kennenlernen und neue Freundschaften schließen! Jeden Mittwoch findet dieser Bachata Tanzkurs statt - wir sind meistens eine Gruppe von 30 Leuten (95% Anfänger): 🕖 19:00 Uhr Kurs: Anfänger-+ Bachata Technik (0-1+ Jahre Erfahrung) • Kein Partner nötig, wir wechseln (für Paare ist der Partner-Wechsel optional). • Du kannst in diesen Kursen jederzeit von null starten! 📍 Adresse: Ludwig-Erhard-Ufer ([Google Maps Link](https://maps.app.goo.gl/54NnMzJcLgroekEf9)) - Nähe S+U Hauptbahnhof Wir sind unten am Wasser. • Preis: 12€ je Kurs (10er Karte=100€). ✅ Tanzlehrer Kontakt: [WhatsApp-Gruppe](https://chat.whatsapp.com/IWKPsid0cBDAUHCWKZNL2B) / [Instagram](https://instagram.com/mahir.bachata.berlin) Schreib uns gerne eine Nachricht, wenn du offene Fragen hast! Wir freuen uns auf dich ❤ Bachata Classes Berlin

Bachata (the dance of our generation) is a social couple dance like Salsa - no choreography. The community in Berlin is active daily - you will meet a lot of open-minded people and make new friends quickly! Every Thursday we have Bachata dance classes in Berlin - we are usually a group of around 20 people (95% beginners): 🕖 19:00 class: Beginners-+ Bachata Technique (0-1+ years experience) • No partner needed - we switch (for couples: partner rotation is optional). • You can start from zero in any of these classes! 📍 Adress: Jakob-Mierscheid-Steg ([Google Maps Link](https://maps.app.goo.gl/pjXopSSqAt55FQGW9)) - near S+U Hauptbahnhof We are down by the river. • Price: 12€ per class (10er-card = 100€). ✅ Dance teacher contact: [WhatsApp-group](https://chat.whatsapp.com/IWKPsid0cBDAUHCWKZNL2B) / [Instagram](https://instagram.com/mahir.bachata.berlin) 🇩🇪: Bachata (der Tanz unserer Generation) ist ein sozialer Paartanz wie Salsa - keine Choreographie. Die Bachata-Szene in Berlin ist groß und täglich aktiv - du wirst schnell viele offene Leute kennenlernen und neue Freundschaften schließen! Jeden Donnerstag findet dieser Bachata Tanzkurs statt - wir sind meistens eine Gruppe von 20+ Leuten (95% Anfänger): 🕖 19 Uhr Kurs: Anfänger-+ Bachata Technik (0-1+ Jahre Erfahrung) • Kein Partner nötig - wir wechseln (für Paare ist der Partner-Wechsel optional). • Du kannst in diesen Kursen jederzeit von null starten! 📍 Adresse: Jakob-Mierscheid-Steg ([Google Maps Link](https://maps.app.goo.gl/pjXopSSqAt55FQGW9)) - Nähe S+U Hauptbahnhof Wir sind unten am Wasser. • Preis: 12€ je Kurs (10er-Karte = 100€). ✅ Tanzlehrer Kontakt: [WhatsApp-Gruppe](https://chat.whatsapp.com/IWKPsid0cBDAUHCWKZNL2B) / [Instagram](https://instagram.com/mahir.bachata.berlin) Schreib uns gerne eine Nachricht, wenn du offene Fragen hast! Wir freuen uns auf dich ❤ Bachata Classes Berlin

We're helping spread the word about the upcoming Berlin FinOps Foundation Meetup and would love to see more of our Meetup community there. Please note: **registration is handled by the FinOps Foundation**, not through Meetup. Secure your spot here: [https://community.finops.org/event/berlin-finops-foundation-meetup-july](https://community.finops.org/event/berlin-finops-foundation-meetup-july) The event brings together FinOps practitioners, cloud cost leaders, and community members for networking and knowledge sharing. If you're interested in FinOps, cloud financial management, or connecting with peers in the Berlin area, this is a great opportunity to join the conversation. We're also excited that Henrique Amorim, who recently started as the FinOps Foundation's EMEA Community Lead, will be joining this event. Henrique is eager to connect with the community, share ideas, and discuss the future of the FinOps community across Europe. Bring your questions, feedback, and thoughts on where the community should go next. Register via the FinOps Foundation event page above and we'll see you there.

Welcome to Sunday Tech Coffee. This is a **networking** event for those in the tech industry in Berlin. We are usually inside and to the right. Ask the barista/bartender if you can't find us.

**Practical Curiosity: Learning from Everyday Data** How do we actually get better at utilizing our day-to-day data? Fancy dashboards and complex models might look nice and draw attention, but that’s not where most of us spend our time. In fact those shiny outputs frequently sit unused, while the real insights are drawn from the analyst’s daily practice. Sometimes it’s as simple and as powerful as noticing that a segment is shrinking, a channel is underused, or certain links keep getting all the clicks. There’s many different places that the spark of insight can come from, but you have to keep your head in the data and know where to look. In this session, we’ll explore real-world examples of how segmentation, testing, and click behavior can uncover practical digital marketing opportunities. You’ll leave with inspiration for your own use cases, along with a few simple ways to ask better questions, spot meaningful patterns, and make smarter decisions without overcomplicating it. **About Our Speaker:** [Elaine Armbruster](https://www.linkedin.com/in/elainearmbruster/) is a Director of Digital Experience at the [American Diabetes Association](https://diabetes.org/), where she focuses on using data and insights to create smarter, more effective digital experiences. A lifelong Columbus resident, she has built her career in email marketing and the broader digital user journey, and is finding she most enjoys working in the messy middle where systems, data, and big ideas don’t quite line up yet. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Want to be a speaker? submit your talk to our Call for Presenters!!! https://sessionize.com/azure-cbus-2026/

Click Here For More Videos: https://www.facebook.com/share/r/17bwkttXhV/ *********************************** Salsamante Dance Academy will be at Swerve Every Tuesday Night to share the Rhythm & Energy of Bachata & Salsa. These are Beginner Level lessons to get you comfortable and understand the two dances. Spread the Good News to all. Swerve Dance & Fitness Complex 640 Lakeview Plaza Blvd A, Worthington, OH 43085 Bachata 7pm-8pm Salsa 8pm-9pm $15 - One Lesson $20 - Both Lessons

We're planning a hands-on technical session focused on building AI solutions in ServiceNow - think skills, agents, and real-world use cases. If you’re curious about AI on the platform, RSVP now and stay tuned for more details. Let's build together!

You can sleep in on the Sesquicentennial (observed), we’re shifting to the following Friday. But join the local UX community for a chat and some biscuits to catch up. If you were in CA for Figma Config, tell us all the lines and you can tell me how I can animate an SVG without coding it by hand, and why I’d even want to. Thanks to the team at Nationwide of supporting the group.

Most people use LLMs by feel: ask a question, read the answer, decide whether it “seems good,” and move on. That works for casual use. It does not work when you are building software, automating workflows, writing important documents, or relying on AI for anything that needs to be repeatable. In this talk, we’ll look at how to improve and evaluate the inputs and outputs of LLMs using practical measurement techniques. We’ll cover how prompt changes affect results, how to compare outputs, how to build simple evaluation sets, and how math-based methods like similarity scoring can help you move beyond guesswork. This will be beginner-friendly, so even if you don't know anything about AI, you should get something out of it. However, this will be a little more technical than our intro talks. You do not need to be an AI researcher, but programmers and technically curious attendees will get a lot out of it. We’ll cover: * Why “it looks good” is not enough * How to improve prompts by changing the input, context, and constraints * How to compare LLM outputs more systematically * Basic evaluation techniques for accuracy, consistency, and usefulness * How embeddings, cosine similarity, and scoring can help evaluate results * Where automated evaluation works — and where humans still need to stay in the loop By the end, you’ll have a practical mental model for treating LLMs less like magic and more like systems you can test, measure, and improve. LOGISTICS AND PARKING: The talk starts at 7:00 PM. The first half hour is reserved for everyone to get set up and mingle. Free pizza and drinks! The cheapest parking option is to find street parking, which will only cost you a few bucks. Otherwise, park in the nearby veteran's museum lot for $8. It's highly recommended you avoid the nearby $15 garage parking.