Facilitation

**Liberating Serious Play - LS meets LSP** HERZLICH WILLKOMMEN in unserer LS User Group! Was passiert, wenn Liberating Structures auf Lego Serious Play trifft? Wenn ihr das gemeinsam mit uns erkunden möchtet, laden wir euch herzlich zu einem kreativen und spannenden Workshop in unsere LS Werkstatt ein. Zur Vorbereitung könnt ihr gerne Fragestellungen nach folgendem Schema mitbringen: **Wie sieht für mich das ideale [Thema] aus?** Wir freuen uns sehr, dass XEBIA (ehemals SwissQ) in Zürich uns erneut ihre Räumlichkeiten zur Verfügung stellt. Vielen Dank an XEBIA für die Unterstützung! Im Anschluss an das MeetUp laden wir euch zu einem Apéro ein. Wir freuen uns, wenn ihr dabei seid und Freunde oder Kollegen mitbringt.

**WALK THE TALK** Zurich Toastmasters is the place to be if you want to improve your public speaking, communication, and leadership skills. **Walk the Talk** offers a friendly and inspirational environment for all levels of public speaking experience. Guests and new members are always welcome! A typical meeting includes 1–3 prepared speeches by members, evaluations of the speeches, and Table Topics – impromptu speaking. Please note the updated information – we will be meeting in the park, as per our summer tradition. In case of rain, we may have to meet online instead. "You can speak well if your tongue can deliver the message of your heart." John Ford DISCLAIMER: We may take pictures/videos of our events and share them online or on social media. If you do not wish to be in the pictures, please let us know before the meeting starts. We will do our best to respect your wishes.

**[Tickets here on Eventfrog](https://eventfrog.ch/de/p/gruppen/jackpot-comedy-7413646370706339342.html)** **Down on your luck?** Perfect. Comedy works best on people with low expectations. At **Jackpot Comedy**, comedians test brand-new jokes alongside the ones that actually work. Some hit the jackpot, some crash out spectacularly. Either way, you win, because it’s funnier when anything can happen. Expect a proper underground comedy night, close to the stage, real crowd energy, and comics who are risking their dignity for your entertainment. Hosted by **[Jack Roberts](https://www.instagram.com/jackrobertscomedy/)**, a man who has invested his long-term financial stability entirely into making strangers laugh. We’re downstairs at **Bar OTRO,** just off Langstrasse, the ideal location for high-risk decisions you’ll be glad you made the next morning. No dress code. No awkward theatre seating. Just drinks, friends, and a very high probability of laughing harder than you planned. Roll the dice. Bring someone you like. Or someone you’re unsure about, this is an excellent test. **[Tickets here on Eventfrog](https://eventfrog.ch/de/p/gruppen/jackpot-comedy-7413646370706339342.html)** **SHOW BEGINS AT 20:00 (Doors at 19:00)**

**AI Essentials for Product Managers (beyond the basics)** (Prices go up on May 15!) AI is reshaping product management, from how we discover problems to how we ship and improve features. This hands-on, one-day workshop goes beyond the basics: you'll sharpen how you run AI-assisted discovery, scale your own and your team's productivity with agents and automations, and learn how to build AI-powered products where the real work is no longer building the prototype but deciding when the output is good enough to ship. Throughout the day, Julia will weave in lessons from driving AI transformation inside a SaaS startup, so you leave with perspective on both the craft and the organizational shift around it. To make sure everyone arrives on the same footing, you'll receive around 2 hours of pre-workshop video material covering AI literacy essentials: how LLMs actually work, their risks and limitations, and the fundamentals of prompt engineering. The workshop itself then starts where the basics end. **Who is this for?** * Mid to senior product managers who already use AI and want to level up * PMs leading discovery or delivery on AI-powered features * Product people who want frameworks that hold up under real product pressure, not demo-ware **Course Content** *AI-Assisted Product Discovery.* We'll look at how discovery itself changes when agents can set up and maintain a research repository, synthesize qualitative insights, and run quantitative analyses alongside you. We'll talk candidly about discovery slop, research that looks shiny but is actually shitty, and how to avoid producing it. You'll practice using vibe coding from a discovery lens: choosing the right thing to test, picking the right kind of prototype, and setting it up so it delivers real signal in a live setting rather than just looking impressive in a demo. *Scaling Productivity with AI.* From building your own AI agents to designing automations across your stack, you'll learn how to spot the highest-leverage use cases in your daily work and your team's workflows, and how to actually set them up pragmatically with the tools you already use. *Building AI Products.* Shipping AI products changes what product management looks like. You often have a feasible prototype on day one; the real challenge is improving the output, handling non-determinism, and deciding when it's good enough to launch. We'll go hands-on with the building blocks that make this tractable: evaluations, observability tooling, and the product decisions around them. *Driving AI Transformation.* Getting good at AI as an individual PM is one thing; shifting an entire product organization is another. Julia will share how she is leading AI transformation at the SaaS startup she works at: how she moved the mindset of the organization, built momentum for innovation, and keeps the company on the front foot instead of waiting to be disrupted. You'll take away a clearer picture of what your role can look like in that shift, and how to start driving it from where you sit today. Throughout the day you'll work through concrete product scenarios, cut through the hype, and leave with frameworks and tools you can apply the very next day, whether you're improving how you discover, how you work, or what you ship. **What you cannot expect** * A deep dive into vibe coding as a craft. We will vibecode, but through a product discovery lens, not as a goal in itself. * A prompt engineering course. The pre-work covers the fundamentals so we can spend the day on harder, more product-specific problems. * Superficial blabla. We go into the real struggles of doing product management with and around AI, not the hype reel. “With Julia’s clarity, hands-on guidance, strong visuals and buzzword-free examples, the spark was unmistakable. She debunked the myths, demystified AI and left everyone excited to try it in product management. A real rockstar workshop.”Melanie Wyssen-Voß, Vice President Product FACT24 COMBI-TICKETS This workshop can be bought in combination with the Product Academy SUMMIT at a reduced rate on [our conference webite](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). (Prices go up on May 15, 2026!) YOUR TRAINER Julia Bastian is a Product Leader with more than nine years of experience building and scaling digital products and driving innovation. As VP Product at Alasco, a venture-backed proptech company, she scaled the product and engineering organization from 5 to 50 people and built strong thought leadership around B2B product discovery. Today, she leads Alasco’s AI transformation, ensuring the company harnesses AI to stay ahead of disruption and deliver real customer value. Alongside her leadership role, Julia works as an AI educator and consultant. Her goal is to accelerate product managers’ AI learning journey by making the topic approachable and lowering the entry barrier for those just starting out. Staying grounded in a real product environment is essential to her. She works hands-on on AI topics, from automating internal workflows to integrating AI agents into the product, rather than only talking about them from a consulting perspective. Julia has a special ability to visualize complex ideas, which helps her share her knowledge in a clear and engaging way and make difficult concepts feel simple and actionable.

Do you have questions about living in the canton of Lucerne? Or are you just looking for someone who knows what it feels like to be an international resident? In all cases we are here for you with insider knowledge! COST: Free

A 1:1 Reiki journey where you receive focused healing, intuitive guidance, and space to reconnect with your inner flow. Discover more about me and my work on: https://thebecomingfield.com/

**AI Essentials for Product Managers (beyond the basics)** (Prices go up on May 15!) AI is reshaping product management, from how we discover problems to how we ship and improve features. This hands-on, one-day workshop goes beyond the basics: you'll sharpen how you run AI-assisted discovery, scale your own and your team's productivity with agents and automations, and learn how to build AI-powered products where the real work is no longer building the prototype but deciding when the output is good enough to ship. **Who is this for?** * Mid to senior product managers who already use AI and want to level up * PMs leading discovery or delivery on AI-powered features * Product people who want frameworks that hold up under real product pressure, not demo-ware **Course Content** *AI-Assisted Product Discovery.* We'll look at how discovery itself changes when agents can set up and maintain a research repository, synthesize qualitative insights, and run quantitative analyses alongside you. We'll talk candidly about discovery slop, research that looks shiny but is actually shitty, and how to avoid producing it. You'll practice using vibe coding from a discovery lens: choosing the right thing to test, picking the right kind of prototype, and setting it up so it delivers real signal in a live setting rather than just looking impressive in a demo. *Scaling Productivity with AI.* From building your own AI agents to designing automations across your stack, you'll learn how to spot the highest-leverage use cases in your daily work and your team's workflows, and how to actually set them up pragmatically with the tools you already use. *Building AI Products.* Shipping AI products changes what product management looks like. You often have a feasible prototype on day one; the real challenge is improving the output, handling non-determinism, and deciding when it's good enough to launch. We'll go hands-on with the building blocks that make this tractable: evaluations, observability tooling, and the product decisions around them. *Driving AI Transformation.* Getting good at AI as an individual PM is one thing; shifting an entire product organization is another. Julia will share how she is leading AI transformation at the SaaS startup she works at: how she moved the mindset of the organization, built momentum for innovation, and keeps the company on the front foot instead of waiting to be disrupted. You'll take away a clearer picture of what your role can look like in that shift, and how to start driving it from where you sit today. Throughout the day you'll work through concrete product scenarios, cut through the hype, and leave with frameworks and tools you can apply the very next day, whether you're improving how you discover, how you work, or what you ship. Throughout the day, Julia will weave in lessons from driving AI transformation inside a SaaS startup, so you leave with perspective on both the craft and the organizational shift around it. To make sure everyone arrives on the same footing, you'll receive around 2 hours of pre-workshop video material covering AI literacy essentials: how LLMs actually work, their risks and limitations, and the fundamentals of prompt engineering. The workshop itself then starts where the basics end. **What you cannot expect** * A deep dive into vibe coding as a craft. We will vibecode, but through a product discovery lens, not as a goal in itself. * A prompt engineering course. The pre-work covers the fundamentals so we can spend the day on harder, more product-specific problems. * Superficial blabla. We go into the real struggles of doing product management with and around AI, not the hype reel. “With Julia’s clarity, hands-on guidance, strong visuals and buzzword-free examples, the spark was unmistakable. She debunked the myths, demystified AI and left everyone excited to try it in product management. A real rockstar workshop.”Melanie Wyssen-Voß, Vice President Product FACT24 **COMBI-TICKETS** This workshop can be bought in combination with the Product Academy SUMMIT at a reduced rate on [our conference webite](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). (Prices go up on May 15, 2026!) **YOUR TRAINER** Julia Bastian is a Product Leader with more than nine years of experience building and scaling digital products and driving innovation. As VP Product at Alasco, a venture-backed proptech company, she scaled the product and engineering organization from 5 to 50 people and built strong thought leadership around B2B product discovery. Today, she leads Alasco’s AI transformation, ensuring the company harnesses AI to stay ahead of disruption and deliver real customer value. Alongside her leadership role, Julia works as an AI educator and consultant. Her goal is to accelerate product managers’ AI learning journey by making the topic approachable and lowering the entry barrier for those just starting out. Staying grounded in a real product environment is essential to her. She works hands-on on AI topics, from automating internal workflows to integrating AI agents into the product, rather than only talking about them from a consulting perspective. Julia has a special ability to visualize complex ideas, which helps her share her knowledge in a clear and engaging way and make difficult concepts feel simple and actionable.

Join a 2 hours sail from Meilen on a 25 foot sailboat in a relaxed and friendly atmosphere. Costs are 60 chf per person. Twint is accepted. Arrival: The trains arrive around the full hour so don't stress yourselves but take-off is sharp at quarter past the hour. If you arrive by other means I encourage car pooling and allow extra time for traffic and the parking space quest. Important: Please read the group description and packlist Thank you

EXPERIENCE PHILOSOPHICAL SYNCRETISM, INNER ALCHEMY, AND GAME SPIRIT. Try a live (private) session of **Mäng (offline in Zürich or online worldwide)**, a powerful self-exploration game that helps uncover hidden mental scripts and rewire the way you think, feel and act. It is a tool for a really **profound change** that follows the four stages of inner alchemy. A modernized version of an ancient contemplative practice, reimagined as a transformational tool based on psychological insight, symbolic logic, and inner strategy, it is not therapy or coaching in the traditional sense. Instead, it’s an immersive deep-dive into the unconscious mind through metaphor and archetype with a game spirit. 💡 **How it works:** Mäng is built on four stages of real, lasting change: 1. **Discovery** – Identify limiting beliefs and internal programs 2. **Uninstallation** – Let go of outdated patterns 3. **Design** – Create new mental strategies 4. **Integration** – Embed them into your deeper awareness You’ll be guided through this process by the **Master of Mäng**, who offers structure, questions, and insight, while you remain the one making all decisions and discoveries. 🌿 **Who is this for?** For everyone (regardless of beliefs, age, gender, etc.), but more than anyone - for those who didn't find answers or sufficient depth in pop coaching and psychology. 🕒 **Important:** This is a deep game. A full session lasts **4 hours**. Time slots are defined individually. Contact me directly to get an appointment. Price for newbies: 250 CHF

Engage with **thought-provoking keynotes**, participate in **interactive sessions**, and **network** with industry leaders and fellow product enthusiasts. Whether you're a seasoned professional or just beginning your journey in product management, this half-day conference offers learning opportunities for all levels of expertise. Tickets cover refreshments and snacks during breaks, as well as a networking Apéro at the conference's conclusion. Tickets are non-refundable, and the agenda is subject to change. By purchasing a ticket, you acknowledge that photos may be taken during the event. If you prefer not to have your photo shared, please contact the organizer. **Interested in a combi ticket for the SUMMIT and our pre-conference workshop "[AI Essentials for PMs](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html)"** with Julia Bastian? You can get it [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). The **Leadership Brunch** is an exclusive and intimate gathering designed specifically for leaders overseeing teams of three or more Product Managers. This ticket can only be purchased [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). **CONFERENCE LINE-UP** *** TIM HERBIG (Product Coach and Author of *Real Progress,* Hamburg): **Improving your Product Strategy in Real Time** Product Strategy doesn’t have to be this mysterious, monolithic artifact others get to work on and you don’t get clarity from. When we turn from frameworks and slides to the fundamental questions strategy needs to answer, a new possibility of pragmatic decision-making emerges – No matter your company size, industry, or job title. In this workshop-from-the stage, we will create clarity for your product strategy challenges by tackling them live and in real-time in Miro. Be prepared to come with your real-life questions, and leave with clarity on your next step. DOMINIQUE JOST (Head of Product at Doist, Bern): **End-to-End PM or End-of PM?** No hype. No hero stories. Just the practical, unfiltered lessons from [Doist](https://www.doist.com/)’s (makers of [Todoist](https://www.todoist.com/) and [Twist](https://twist.com/)) shift toward end-to-end PMs, and what AI is and isn’t changing about the craft. If you want a grounded, and messy view of what PM work will look like in the next few years, this talk is for you. JULIA BASTIAN (Product Lead Innovation & GenAI at Alasco, Munich): **From lagging metrics to leading decision - How B2B teams can lead with qualitative data** In B2B companies, sales often drives product decisions—not because it’s the best path, but because product teams lack the data to challenge it and steer confidently themselves. Unlike B2C, B2B data is often slow, sparse, and arrives too late to drive real-time learning. The result? Product managers feel stuck— aware that the current approach isn’t delivering impact, but unsure how to change a system that keeps them reactive. This talk is a call to action for B2B product teams ready to lead again. You’ll leave with four practical actions to shift the dynamics in you organization tomorrow! At the heart of this shift is qualitative data—not just as a source of deep insight, but as a foundation for building up organizational gut feeling. We’ll dive into practical techniques for gathering, sharing, and acting on qualitative data—and why organizational learning is the true unlock for product-led growth in complex B2B environments. STEPHANIE HÜRLAND (Head of AI Products and Strategy at ZDFSparks): **Two worlds, one role** – **AI Product Management through client and provider lenses** AI product management is shaped by two fundamentally different perspectives: the viewpoint of product teams defining needs, goals, and strategic direction, and the viewpoint of those responsible for designing, building, and delivering the actual AI solution. Both perspectives influence how decisions are made, how value is defined, and how complexity and uncertainty are managed throughout the product lifecycle. The session provides an overview of the key differences and shared challenges between these two perspectives, and highlights what successful AI product management requires when navigating both. The session includes practical examples that illustrate how different perspectives influence the way AI products are shaped, evaluated, and developed. SEBASTIAN CASTANEDA (former Team Lead at Foodora, Vienna): **Driving growth with limited engineering capacity: How creative experiments lifted Foodora's tips by 60%** Foodora Austria raised rider tips by 60%, while facing a challenge: after a couple of complex iterations and proper A/B tests, engineering capacity became limited. In this talk, we’ll go through the experiments they ran, including the trade-offs and challenges, learning what worked and what didn’t. We will explore how small UI tweaks, working with data, and understanding the cultural context can drive growth, even if you do not have a large analytics team or advanced testing tools. FLORIAN BONNET (VP Solutions & Growth at Veriff): **How to turn oproduct work into revenue outcomes with KPI trees** Product teams often track many metrics but struggle to clearly connect their work to business impact. This talk introduces North Star Metrics and KPI Trees as a practical framework for understanding product performance, customer behavior, and the levers that drive revenue outcomes. Florian will walk through how effective KPI Trees are structured, how North Star Metrics are typically defined across different contexts, and why this approach works for organizations of any size or model. Through concrete examples, you’ll see how KPI Trees can go beyond performance tracking to help translate product metrics into the language of business — bridging the gap that often exists between product teams and leadership. You’ll leave with a clearer mental model of how outcome-driven product organizations connect day-to-day work to measurable business results. Thank you to our sponsor [On](https://www.on.com/) for hosting us again and to [airfocus by Lucid](https://airfocus.com/) as well as [89grad](www.89grad.ch) for sponsoring the event!

Hi! I’m Stephanie, a product designer based in Zurich. I’m looking to build a community of curious designers, developers, product managers, and other creative technologists who enjoy thoughtful conversations outside the usual networking events, conferences, and office spaces. This summer, we’ll meet at local Badis and neighborhood pools around Zurich to relax, connect, and share ideas in a casual setting. Bring a passion project, a problem you’re thinking about, an interesting article, a new tool, or simply your perspective. Topics might include: * Design, technology, and product thinking * Ethical, responsible, and sustainable uses of AI * Creativity, learning, and personal projects * Philosophy, culture, and the future of digital products The goal isn’t pitching, recruiting, or performing expertise. It’s creating a welcoming space to exchange ideas, practice communicating them, and learn from one another without judgment. If spending less time in meeting rooms and more time having meaningful conversations by the water sounds appealing, I’d love to meet you. See you poolside.

We are recruiting new group leaders for virtual men's groups! Our primary groups are outdoor movement groups, but we are launching virtual groups for the state of Ohio and beyond and the groups will move outside in the spring, creating room for men's groups, women's groups and coed groups all over the country. Read below to learn about our groups and click the links at the bottom to apply. ### **What is an Outdoor Empowerment Group?** Our Outdoor Movement & Community Empowerment Groups are simple, guided experiences designed to help people reconnect with nature, themselves, and others. We combine some form of movement (hike, walk, run, bike, yoga, workout) and meaningful conversation within a simple community circle to create a space where individuals can support each other while prioritizing mental and physical well-being. Whether you’re seeking stress relief, personal growth, or community, our groups offer everyone a unique and welcoming environment. ## **Why Join?** * **Improve Mental & Physical Well-Being** – Movement, nature, and supportive conversations reduce stress and promote balance. * **Feel Less Alone** – Build genuine connections with like-minded people in a safe, welcoming space. * **Gain Clarity & Perspective** – Step outside daily routines and into a space designed for personal growth and reflection. ## **The Ideal Group Leader** The ideal group leader * Has a born-in passion for mental health, movement, connecting with nature and building community. * Has 5 extra hours per week to dedicate to a meaningful cause for at least one year. Yes, you can leave any organization at any time and we can also ask you to leave, but we are building with legacy in mind and we need people who can commit and be ALL IN on this mission to build with us. * Is independently financially stable with the ability to volunteer with no expectation of pay. This is a deeply beautiful journey of service that all participants commit to at Speak Your Mind. * An ability to manage groups with high emotional intelligence and desire for human connection. * An ability to self-motivate and market/promote their group on Facebook and other social platforms. * Nature informed therapy or clinical therapists/psychologists a plus. ## **Our Impact**  Since launching, we have helped thousands find support, connection, and healing through our Outdoor Movement Groups. 100% of participants surveyed have reported: * A noticeable improvement in mental clarity and emotional well-being. * An increase in social connection and a sense of belonging. * Said they would return again. We believe mental health should be accessible, community-driven, and rooted in nature. Join us and take the first step toward a more connected, grounded, and supported version of yourself. ### **Why Our Groups are Donation-Based** Our Outdoor Movement Groups are made possible through a donation-based model. This approach allows us to keep our events accessible to everyone, regardless of financial circumstances, while also ensuring that we can continue expanding our reach. It’s a great way to pay it forward and support the growth of this beautiful mission! Every contribution helps us: * **Cover Essential Costs** – Donations allow us to pay essential legal, marketing, insurance, and admin costs as well as nourish the important people who run the organization. * **Grow Our Mission** – With your support, we can bring these healing experiences to thousands more people in the future and execute our long term plan to expand across the USA, affecting up to 500,000 people per year. By choosing to contribute, you’re not just leading an event—you’re helping build a mental health movement that supports long-term well-being and connection for all during a severe mental health epidemic. ## **Come Join Us!** We’d love to have you be part of this growing community of people prioritizing their mental health, movement, and connection. 🔹 **Visit Our Website to Learn More:** https://speakyourmind.men/joinusoutside 🔹 **Apply Here to Lead Your Own Group!** – https://form.jotform.com/taketimespeakyourmind/sym-group-leader-application 🔹 **Support the mission**: If you resonate with the mission and want to support, feel free to join a group before applying or donate to help us reach our goals to help more people! You can donate here: https://secure.givelively.org/donate/angels-for-angels/speak-your-mind Please text Mario with any questions: (808) 855-8831

We will have coffee and treats (optional) at Jacquemin Farms Bakery. Shoot some farm Market shots, then cross the street to shoot some water lily and landscape photos. Then those who want can continue to Riviera Park where we can get very close to water lilies.

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

Discover Inner Engineering in Columbus! Saturday June 13th Choose a location & Time: Holiday Inn Express : 4:00 PM - 5:00 PM Rangoli -The Indian Mall: 7:00 PM -8:00 PM [RSVP](https://innerengineering.sadhguru.org/columbus?fbclid=IwdGRzaASVdldjbGNrBJV2TmV4dG4DYWVtAjExAHNydGMGYXBwX2lkDDM1MDY4NTUzMTcyOAABHmTH5dVmwyksT8x39dKxCZZPJm96hYF7q4m6CmzfjsgJ14o3X4jux71er_mq_aem_W51vRnuLMzlDtxYJWPuqKg&sfnsn=wa)

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)