Digital Business

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

Our group focuses on referral marketing and business networking to help each other grow and thrive in the local business community. We have passed over $2.6 million dollars to each other! Bring your business cards, share your story and see your opportunity to gain new business. Our speaker this week is Jim Wilkin, Keller Williams. Jim has strong communication, negotiation, and market knowledge skills. He is organized, reliable, and dedicated to providing excellent customer service. Jim will let us know the current state of the market and what to expect in the coming months. All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

Please reserve your spot by registering on the below link : **Reserve** https://www.eventbrite.com/e/join-biggest-community-investors-founders-columbus-online-tickets-1988563717610?aff=meetup **QUESTIONS ?** Pls Reach out to; Ridhi - +971504724873 ( WhatsApp Only)

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Over a billion documents processed. Millions of Veterans impacted. Hundreds of thousands of employee hours saved. Faster decisions. Greater accuracy. More benefits in the hands of our disabled Veterans. We created Smart Search, the world’s largest consumer of Amazon Textract, right when GenAI began reshaping what’s possible. Since then, we’ve built a suite of AI‑driven solutions that transform this data into real, measurable outcomes—accelerating benefits decisions for our Nation’s Veterans. Join us for a focused conversation on how an outcome‑driven approach to AI is helping us boost accuracy, streamline workflows, and deliver faster results for those who have served. This is a follow up to the AWS re:Invent 2023 "Intelligent Document Processing with Gen AI for Public Sector" presentation. About Speaker: Cameron Williams is a Senior Technical Project Manager and cross-functional technical leader at Booz Allen Hamilton with 15+ years of experience architecting and evolving scalable, cloud-native systems, from greenfield development to complex enterprise modernization. https://www.linkedin.com/in/cameronw711/ **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

Title: Smart Search + AI: An Outcome-Driven Journey from IDP to a Suite of AI Register at the Columbus AWS meetup: [https://www.meetup.com/columbus-aws-amazon-web-services-meetup/events/313426379/](https://www.meetup.com/columbus-aws-amazon-web-services-meetup/events/313426379/) Over a billion documents processed. Millions of Veterans impacted. Hundreds of thousands of employee hours saved. Faster decisions. Greater accuracy. More benefits in the hands of our disabled Veterans. We created Smart Search, the world’s largest consumer of Amazon Textract, right when GenAI began reshaping what’s possible. Since then, we’ve built a suite of AI‑driven solutions that transform this data into real, measurable outcomes—accelerating benefits decisions for our Nation’s Veterans. Join us for a focused conversation on how an outcome‑driven approach to AI is helping us boost accuracy, streamline workflows, and deliver faster results for those who have served. This is a follow up to the AWS re:Invent 2023 "Intelligent Document Processing with Gen AI for Public Sector" presentation. About Speaker: Cameron Williams is a Senior Technical Project Manager and cross-functional technical leader at Booz Allen Hamilton with 15+ years of experience architecting and evolving scalable, cloud-native systems, from greenfield development to complex enterprise modernization. https://www.linkedin.com/in/cameronw711/ **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com