Digital Marketing

\# MICROSOFT FABRIC USER GROUP AUSTRIA **Sechstes Meetup \| 19\. März 2026 \| ab 18:00 Uhr \(vor Ort\) / 19:00 Uhr \(remote\)** 📍 adesso Austria, Graz 🍴 Snacks & Drinks 🖥️ Hybrid 💬 Sessions: Englisch Wir freuen uns, euch zum sechsten **Meetup** der **Microsoft Fabric User Group Austria** einzuladen. Unsere Community trifft sich **monatlich** und rotiert dabei zwischen **Wien, Graz** und **Linz**. Diesmal sind wir bei **adesso Austria** in **Graz** zu Gast. **AGENDA** **18:00** – Ankommen · Leute kennenlernen · Snacks & Drinks genießen **18:45** – Begrüßung · *Fabric, Power BI & Community News* **19:00** – *Mastering Power BI Model Types - Import, DirectQuery, or Composite?* \| [Gregor Prohaska](https://www.linkedin.com/in/gregor-prohaska/), COSMO CONSULT (englisch) **20:00** – Offene Runde · Fragen, Austausch & gemütlicher Ausklang **ABSTRACT** *Mastering Power BI Model Types - Import, DirectQuery, or Composite?* - **Gregor Prohaska** Whenever you start a new Power BI project, you must choose the right model type — a decision that shapes all the work that follows. This session explores the world of Power BI model types, focusing on the differences between Import, DirectQuery, and Composite models. We examine the limitations, advantages, and requirements of each model to provide a clear decision guideline for when to use each one. This session aims Power BI developers, data analysts, BI architects, and anyone interested in maximizing the efficiency and flexibility of their Power BI solutions. By the end of this session, atttendees will * know the main differences between Import, DirectQuery and Composit models * be able to choose (wisely) the right model for a given task * understand the impact on report design, user experience and governance If you want to avoid classic model type mishaps, this session is for you. Make your users (and database admins) happy and choose wisely!

**Cloud Native Night Munich** AI agents are no longer just generating text — they are opening pull requests, deploying to Kubernetes, and making autonomous decisions inside production systems. But how do we secure, govern, and observe systems that are inherently non-deterministic? In this meetup, we explore practical patterns for fine-grained authorization of AI-driven DevOps workflows and robust observability strategies for autonomous agents. Expect concrete architectures, cloud-native tooling, and real-world lessons for building agentic AI you can actually trust in production. THIS MEETUP WILL BE HYBRID. **\|** Zoom link will be available shortly before the meetup starts \*\*\* AGENDA \*\*\* * 6\.30 PM \| Doors open\. Grab some snacks & drinks\. * 7\.00 PM \| Welcome & Intro – **Start of hybrid meetup** * 7\.15 PM \| **Beyond API Keys: Fine-Grained AI Agent Authorization for DevOps**, Ankit Asthana (Cloud infrastructure Architect at SQUER), Tom Graupner (Head of Cloud & Platform Engineering as SQUER) * \~8:15 PM \| **Mastering Agentic Observability: Reliable Multi-Agent Systems with OpenTelemetry,** Nicolai Ommer (Software Architect at QAware) * afterwards: More snacks & drinks, and a lot of time for networking with all attendees and speakers. \*\*\* ABSTRACTS \*\*\* **Beyond API Keys: Fine-Grained AI Agent Authorization for DevOps**, Ankit Asthana (Cloud infrastructure Architect at SQUER), Tom Graupner (Head of Cloud & Platform Engineering as SQUER) AI agents are increasingly performing powerful DevOps actions like opening pull requests and deploying to Kubernetes. Yet most teams still rely on static tokens for authorization, which creates security and governance risks. In this talk, we present a practical pattern using OpenFGA and an Agent Gateway to enforce relationship-based, auditable authorization for AI-driven DevOps workflows—ensuring automation remains fast, controlled, and explainable. **Mastering Agentic Observability: Reliable Multi-Agent Systems with OpenTelemetry,** Nicolai Ommer (Software Architect at QAware) The software landscape is undergoing a paradigm shift. Agentic AI. While microservices operate deterministically, AI agents act probabilistically and often unpredictably, making them autonomous. This presents a significant challenge for platform engineers and DevOps teams. How can you monitor a service whose response varies with each call? How can you debug a 'hallucination' or an endless loop in decision-making? In this talk, we will demonstrate why traditional 'golden signals' (latency, traffic and errors) are insufficient for AI agents and explain how they must be expanded. We treat agents as the new microservices and use the well-established OpenTelemetry (OTel) standard to shed light on the inner workings of LLMs and agentic workforces. \*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\* Please comply with our [Code of Conduct](https://www.greenmanifesto.de/en/code-of-conduct). Please note that photos are taken during the meetup. If you do not want to appear in the photos, please contact the meetup team at the beginning of the event. Bitte halte dich an unseren [Code of Conduct](https://www.greenmanifesto.de/code-of-conduct). Während unserer Meetups werden Fotos aufgenommen. Falls du nicht auf den Fotos erscheinen möchtest, sprich bitte zu Beginn der Veranstaltung mit unserem Meetup Team.

Hello Gophers, Welcome back for another year of Go talks and networking! Would your company like to host our meetup? Let us know! If you'd like to give a talk - submit your proposals here: http://goo.gl/forms/54YvJT223F All talk formats work: short talks (5-10 min) as well as regular length (25 min). If you have more ideas - talk to us at the Gophers slack: https://invite.slack.gobridge.org/ in the #berlin channel, and follow us on twitter: https://twitter.com/gdgberlingo **Speakers:** *Ashley Mensah* is a Developer Relations engineer at NetBird, working on open source networking and developer experience. **Hosts:** **NetBird** is an open-source networking platform written in Go that enables teams to securely connect devices and services across cloud, on-prem, and edge environments with minimal operational overhead. Designed for simplicity and performance, it helps developers build and manage private networks without complex infrastructure. Its developer-first approach and modern, secure connectivity make it a natural fit for the Go ecosystem. **Antler** is a global early-stage venture capital firm and company builder that partners with exceptional founders from day one to help ideate, launch and scale impactful technology startups. Antler operates in major innovation hubs worldwide offering capital, mentorship, and access to a global founder community designed to help entrepreneurs build faster and go further. Join in person at: Antler - Jägerstraße 32, 10117 BerlinBerlinhttps://maps.app.goo.gl/Qak36Ubey9JumTUe6 or virtually at: https://youtube.com/TBD This is a hybrid event. Join the event virtually at https://gdg.community.dev/events/details/google-gdg-berlin-golang-presents-hybrid-march-golang-meetup-2/ or in person at Antler - 32 Jägerstraße Berlin, 10117 *** Agenda 7:00 PM: Networking Networking over drinks and food 7:30 PM: Welcome Welcome words from the organizers 7:35 PM: Talk 1: Guard Duty / Ashley Mensah, Developer Relations engineer @ NetBird Self-healing reconnection engine with multi-source events and exponential backoff 8:10 PM: Announcements and break Announcements, HR lost & found, open mic 8:30 PM: Talk 2: TBD TBD 9:05 PM: Networking Networking over drinks and food *** Hosted By Natalie Pistunovich, Organizer Ole Bulbuk, Organizer Tim Scheuermann, Organizer Anderson Queiroz, Complete your event RSVP here: https://gdg.community.dev/events/details/google-gdg-berlin-golang-presents-hybrid-march-golang-meetup-2/.

Leads come in, but they don’t move. Prospects engage, but they don’t convert. Customers join, but they don’t stay. And most teams are guessing where the breakdown actually is. At this DC Marketing Tech Talks event, Geoff Livingston will walk you through a practical, end-to-end AI workflow designed to help you identify and fix the gaps in your customer journey. This session is about using AI to analyze how buyers are actually moving through your funnel, uncover where engagement drops off, and turn that insight into measurable improvements. You’ll learn how to: * Map your real customer journey * Identify friction points across your lead funnel * Use AI to analyze messy marketing data in a structured way. Geoff will show you how to turn disconnected touchpoints into a clear picture of behavior, how to surface usable insights, and how to feed those insights back into your campaigns to improve performance. This session will give you a detailed playbook. You will see the specific tools, the specific processes, and the step-by-step structure to implement this workflow inside your own organization. From auditing your journey to identifying measurable gaps, to prioritizing the highest-impact fixes, to building a repeatable optimization loop, you will walk away knowing exactly how to execute this approach from start to finish.

We will be meeting at Starbucks to learn together. Come with an online class you're already going through or an interest and we will try to connect you with a course where you can learn it. Already have a skill you want to contribute to a Kaggle Datascience competition? We will work on these too! Laptop required :)

Search has changed. Your buyers aren’t just Googling anymore. They’re asking AI tools. They’re scanning summaries. They’re skipping page two entirely. If your content isn’t structured for this new environment, it doesn’t matter how good it is—it won’t get seen. This in-person DC Marketing Tech Talks event brings together multiple speakers to break down what it really takes to create content that gets visibility today. We’ll cover: * How AI search is changing SEO and discoverability * What AEO actually means—and how to structure content for AI answers * How to design content that earns reach across search, AI tools, and traditional channels * Why long-form strategies like podcasting can support search authority when done correctly * How to build a content approach that scales without overwhelming your team This is a practical discussion about how to create content that shows up, gets read, and supports real business growth in a world shaped by AI. If you’re a B2B marketer, content leader, or executive responsible for pipeline and visibility, this session will help you rethink how your content strategy needs to evolve.

***Bethesda, MD (register to receive full details including address)*** * Doors open at 11:00 AM EST * Event starts at 12pm EST (til 5PM) * **You must [register and purchase tickets](https://www.fromdmtodate.com) *[Virtual options must also register.](https://www.fromdmtodate.com)*** **Are you ready to stop swiping and start connecting?** ***This Brunch is a fun, interactive & educational event.*** If you’ve been out of the game for a while, the digital world can feel cold. But your journey to love doesn’t have to be. Are you tired of feeling like your heart is on a shelf while everyone else finds their person? It’s time to move from feeling 'invisible' to feeling seen, chosen, and celebrated. Are your friends having success dating online and you don't know where to get started? Imagine waking up to messages that actually excite you, from men or women who truly "get" you. **[Join us for a live, interactive boot camp designed to help singles like YOU navigate the world of digital romance.](https://www.fromdmtodate.com) (tickets MUST BE PURCHASED in advance).** **This is a [hands-on event](https://www.veemindful.com/bootcamp) during which you will:** Learn Practical exercises to help you master online dating, such as crafting a compelling profile, and writing engaging messages. Receive Strategies to overcome common mental barriers and build genuine confidence in your online dating life. Understand Insights into creating a positive mindset and setting achievable dating goals. **Embrace a supportive community of like-minded Men and Women.** **No judgment. Just support.** If you're tired of struggling or defeated with the online dating scene, don't think twice. **[This event is for you if:](https://www.fromdmtodate.com)** * If you are tired of the Dating Games and Algorithms.. * If you have not a clue as to why you're still single after years... * If you are tired of Swiping Left & Right with no matches... * Or if you are constantly getting ghosted, unmatched, or left on read... We know that there's someone for everyone... **Who is this event NOT for?** * People who blame the opposite sex for all their dating problems. * People who believe that everyone else is the problem. * People who have given up on love. * People who are looking for bootycalls & sugar daddies. **We’re going to help you clear the path so you can stop matching with 'anyone' and start connecting with 'The One.** **[*VIP Access](https://www.fromdmtodate.com)** * Front row seating so that you don't miss a thing * A private one-on-one coaching session with Vee Mindful to uncover your personal dating blocks. **[General admission access](https://www.fromdmtodate.com)** **[Streaming online](https://www.fromdmtodate.com)** **Stop waiting for "luck" to find you.** Sign up now and get ready to start attracting meaningful connections. *\*Spaces are limited, so reserve your spot today and take the first step towards a dating life that actually feels good.* **[REGISTRATION LINK: this event is a paid event.](https://www.fromdmtodate.com)**

[Profs and Pints Northern Virginia](https://www.profsandpints.com/washingtondc) presents: **“Digital Device Detox,”** a guide to breaking free from the addictive and destructive powers of social media and apps, with Jillian Tucker, licensed clinical social worker in private practice, adjunct professor of clinical social work at Columbia University and New York University, and therapist with nearly 15 years of experience in addiction treatment and behavioral change. [Advance tickets: $13.50 plus sales tax and processing fees. Available at [https://events.ticketleap.com/tickets/profsandpints/northern-virginia-digital-detox](https://events.ticketleap.com/tickets/profsandpints/northern-virginia-digital-detox) .] Many of us have had the same experience: We’re trying to get things done and stay focused on the positive in our lives, but we can’t stop looking at a cell phone that tells us that we live in troubled times, that everyone else is better looking and having more fun, and that escape awaits in the worlds of Candy Crush or Pokémon Go. Maybe it’s time to find effective ways to loosen the grip of that cell phone and rediscover the happiness that comes with using digital devices less. Join Jillian Tucker, who previously has given several excellent Profs and Pints talks related to mental health, for a crash course on how to restore balance in your relationship with digital devices to ensure they’re simply tools you use rather than instruments through which other people use you. She’ll start by discussing social and mental-health trends connected to the use of digital devices. We’ll delve into the specific ways that their overuse can be biologically and psychologically harmful and leads to division, depression, anxiety and anguish on an individual and societal level. Professor Tucker also will look at why digital habits are hard to break, citing neuroscience and what we know about behavioral addiction. You’ll learn the many ways in which devices and apps are deliberately designed to be hard to stop using. You won’t be urged to just chuck your cell phone, though. After all, such devices can keep you socially connected, be sources of joy and learning, and even save your life if you need to summon help in an emergency. Instead, we’ll look at effective strategies for reducing digital device use, considering approaches that treat the overuse of such devices as “addiction” but moving beyond them to consider more nuanced ones as well. We’ll explore how to find our core motivation to change and how to carry out a change plan. We’ll consider how those who failed in past attempts to reduce digital-device use can overcome impasses in their effort to change their behavior. We’ll discuss ways to minimize the feelings of inconvenience and withdrawal that might come with reducing digital-device use, and we’ll discuss strategies for regaining the social skills and reviving the in-person strategies that our device use had compromised. You’ll learn how the same conditioning and power of habit that got us using our devices so much more also can be harnessed to help us use them much less. You’ll learn how to curate and enhance the positive aspects of digital devices, to help maintain them as a source of connection, joy, humor and learning and keep them from causing you unhappiness or stress. (Doors: $17, or $15 with a student ID. Listed time is for doors. Talk starts 30 minutes later.) Image: Photo by Japanexperterna (Creative Commons).

## **1 Million Cups Loudoun – Resource Presentation** **Why Not Today? Build Systems That Support Your Growth** **Presented by Leslie Kane, Founder of Why Not Today?** **Wednesday March 25th \| 9:00 AM – 10:00 AM** **Venture X Loudoun** Join us for a powerful resource presentation designed to help entrepreneurs move from scattered effort to sustainable momentum. *** ## **About the Session** Entrepreneurs rarely struggle because they lack ideas. They struggle because everything lives in their head. In this session, **Leslie Kane**, founder of **Why Not Today?**, will explore how developing intentional systems creates clarity, focus, and forward progress in business. Drawing from decades of leadership experience and working with hundreds of entrepreneurs, Leslie shares how structure reduces overwhelm, simplifies decision-making, and transforms inconsistent action into repeatable success. If you’re building a business and constantly feeling stretched thin, this conversation will challenge you to ask a powerful question: **Why not today?** *** ## **What You’ll Gain** * Insight into why systems are critical for growth * Practical perspective on turning ideas into structured action * A framework for reducing overwhelm * A mindset shift from reactive to intentional leadership This is not about adding more to your plate — it’s about building the foundation that allows your business to grow without burning you out. *** ## **About 1 Million Cups** 1 Million Cups is a national program that brings entrepreneurs and communities together to learn, connect, and grow through conversation and collaboration. Loudoun’s chapter meets on the 2nd and 4th Wednesdays each month. Join us for coffee, connection, and a conversation that may completely change how you approach your business growth.

TGIF! Come mingle with us. We will have specials including our notorious Mer-Tini:) PARKING INFO : Free parking. However, the event involves drinking and we highly recommend a shared ride or taxi service. DRINK RESPONSIBLY.