eCommerce Marketing

With our next EUXMELB meetup on the 28th of May, I'm excited to announce that **Natalie Ellis, Partner and COO at The Product Bus, will be presenting 'Your skills *are* the product'.** According to Harvard Business School 95% of new products launched every year *fail.* Natalie is here to argue that the reason for these failures isn't a lack of talent or tools, but because no one stops to ask whether the market actually wants or needs these things before shipping them. Online rhetoric discusses how AI is transforming the design, product and engineering worlds, but from her perspective, Natalie believes AI is actively multiplying the rate of failure because it's now possible to build something no-one asked for in an hour from your Mac mini. Natalie is here to tell us why evidence-based, commercially focused product thinking is more critical than ever for countering the wasted time and resources spent shipping products no one asked for. She will explain why the skills designers and researchers already possess are the real commercial asset and how people in these roles can start treating them as such. Natalie has spent her career turning consumer insights into product and commercial decisions across startups, enterprise, government digital services and institutional programs. Following a decade rising through a global market research agency, she jumped ship to an early-stage market research startup before spending several years as a product strategist designing and delivering national digital health services. As Partner & COO at The Product Bus she is passionate about helping founders, teams and businesses make real progress through evidence based decisions and passionate about helping them stress-test ideas before they commit to building. She escaped the city for rural life in the Alpine Shire several years ago where she has become an accidental pumpkin farmer and enjoys crocheting while watching crime drama. Event will start at 5:30pm with Pizza, Drinks and networking with the talk starting at 6pm. We are at Stone and Chalk in the space just past where you sign in. This event is sponsored by [askable](https://www.askable.com/) ([https://www.askable.com/](https://www.askable.com/)) and Experience Design "UX" Agency [blueegg](http://www.blueegg.com.au/) ([http://www.blueegg.com.au/](http://www.blueegg.com.au/))

Too many kids as well as teenagers and adults have problems with study. Today's meetup will inform you about the basics in STUDY TECHNOLOGY that provides an understanding of the basics of learning and supplies exact ways to overcome all the pitfalls one can encounter during study. This is applicable to young children, teenagers (or their parents that are trying to help them) and adults alike. Study Technology shows how one studies in order to comprehend a subject so one can apply it. Laws on which learning is based and workable methods have also been discovered for anyone to apply for themselves or when teaching others. Too many students graduate from school and college unable to put to use what they’ve learned in school. It’s not that they’re stupid or that their teachers didn’t know how to teach. More than likely it traces back to the one thing missing from most educations—learning how to learn in the first place. We all went to school, yet isn’t it odd that no one taught us how to study? The information presented at this meetup can help anyone improve others or his own ability to learn. It is a practical tool that parents and teachers alike can use to enhance a child's study performance. You’ll learn the barriers that lie between your own or a child's education. And you will very quickly learn how to overcome them. This technology will enable you or a child to pursue any subject with skill and confidence. Teachers who have "hard to handle/distributive " or slow learners in class will absolutely love the amazing turn around most often seen in improved behaviour and student performance in class. If you or your child has difficulties at school (or learning new things at work or online) than this meetup is important to you. If you can not make it to our meetup than contact the organizer and arrange it to suit your time. This technology can if one was to live far away be taught online. (extension course) You may offcourse also opt to have this technology taught to your own child by experienced volunteeer staff or learn about this yourself and transfer this knowledge to those you want to have better grades. Yes it is possible to improve anyone's study performance. All it takes is just 5 steps. See you at this meetup. Pam

**Your workshop:** Product managers are often working from incomplete information - a customer or leader asks for a change, but the real need underneath it isn't always clear. And even when ideas are strong and teams invest real effort, there's no guarantee that what gets shipped will actually change behaviour or become part of everyday practice. This workshop is an opportunity to slow down for an hour and explore how behavioural and implementation science can help design the human side of your work. From understanding what people are really trying to do, through to validating ideas, bringing your team along, and measuring impact that goes beyond the pilot phase. We'll work through some practical frameworks and implementation science strategies for influencing change. You'll also have time to apply these to something from your own work and share with the group. Come ready to think, discuss, and leave with something you can actually use. Doors: 6pm Start: 630pm **Our workshop lead:** [Dr. Alex Waddell](https://www.linkedin.com/in/alexandrawaddell/) is a behavioural and implementation scientist and the founder of CoFormed, a consultancy that partners with expert teams to turn excellent ideas into real-world impact. Alex brings expertise across behavioural science, implementation science, and service design to help teams design the human side of change by understanding what drives behaviour, what gets in the way, and what makes something part of everyday practice. **Our Host:** Zendesk https://www.zendesk.com

Join your fellow LGBTQIA+ folks for a social evening of board games at Marché Board Games Cafe. We have access to the games library at the cafe. If you have a game that you want to share, please feel free to bring it along. We play all sorts of games - card games, party games, strategy games - and we're happy to teach new players. Groups for games usually form between 6:30-6:45, so it's important to try arrive on time to ensure you're allocated to a game/group. Anyone arriving late may have to wait for a game if all groups have started. The cafe has drinks and food available. Check out their menu here: https://mbgcafe.com.au/menu.pdf We only accept payment at the time of booking to reserve your spot. This means you will need to pay the booking amount via PayPal at the time of booking to confirm your spot. If you can't make it to the event, please ensure you get in touch by messaging the event hosts or emailing rainbowbg.melbourne@gmail.com at least one day before the event, and we can reverse your payment via PayPal. The cafe does NOT have a liquor licence. Consuming alcohol on the premises is illegal, and will result in any members being banned from future events. See you on Thursday!

Join me for a Friday Morning Dance Mixx, featuring the best Cardio and Strength Routines. choreographed to today's hits. $10 trial class available at the door. 2 month unlimited class available on mention of Meetup!!

**The Blockchain Backdoor: How Attackers Used ENS to Subvert the WordPress Supply Chain** - **Aadam Shaik and Rohit Hande** What happens when the "Kill Switch" is decentralized? In early 2026, a sophisticated threat actor acquired a portfolio of over 30 WordPress plugins, including the popular "Accordion and Accordion Slider," to execute a massive supply chain attack. While the initial vector was a traditional acquisition-turned-backdoor, the true innovation lay in the Command & Control (C2) infrastructure. This talk deconstructs how attackers utilized the Ethereum Name Service (ENS) to create unblockable, dynamic C2 resolution. By querying public Ethereum RPC endpoints directly from server-side PHP, the malware bypassed traditional DNS-based security perimeters and neutralized standard domain takedown strategies. **Location** Room 080.02.002 at RMIT (Building 80) - 445 Swanston St, Melbourne **Discord** [Discord Event Info](https://discord.com/events/1347056412529791047/1477841544907325591) **Streaming** If you can't attend the event in person the talks will be streamed in the "ruxmon-stream" voice channel in the Ruxcon Discord in the day of the event! (join now by clicking here: [https://discord.gg/g2CpEbkXmM](https://discord.gg/g2CpEbkXmM)

Join the Melbourne Happy Hour Commandos for a night filled with drinks, dancing, and the opportunity to make new friends! Get ready for a fun evening at our new very cool and intimate bar-Miranda Bar in Flinders Lane. You will get Spice Market vibes with an awesome Happy Hour 6-9pm and a groovy DJ playing all the best dance tunes from 8pm. And ...wait for it....some favourite staff from Spice Market ! Remy and Heather will be looking after us again! Whether you are new in town or a longtime resident, this event is perfect if you are looking to unwind and mingle with like-minded individuals. We all love to hit the dance floor and we don't wait until 11pm! With great dance tunes the floor starts grooving from 8:30 pm or just chill and enjoy a Happy Hour drink and unwind. Indulge in delicious drinks, hit the dance floor for some social dancing, and experience the lively atmosphere that Melbourne has to offer. Don't miss out on a fantastic night of fun times and creating memorable experiences with a group of friendly individuals. Join us for an unforgettable night with the Melbourne Happy Hour Commandos!

**🍻 The Entrepreneur Club – Last Friday of the Month Drinks** **Not your average knock-off drinks.** Join us for a monthly gathering of entrepreneurs, builders, creatives, and self-starters who believe business is more than just work, it’s a personal growth journey. Whether you're scaling something or just starting out, this is a space to meet others who think like you do. **💬 What to Expect** ✅ Real convos with people building something ✅ A place to bounce ideas, swap challenges, and share wins ✅ Opportunities to give value and get it in return ✅ Chill vibes, no pitches, just smart people in good company You don’t need a title or a polished pitch, just curiosity and the willingness to connect. **🗓 Format** **6:30pm** – Arrive, grab a drink, join a convo **8:30pm** – We wrap, or roll on elsewhere 📍 **The Oxford Scholar** We take over a corner of the bar (Back Bar or Atrium), look for the crew with ideas in one hand and a drink in the other. **🎯 This is for you if** * You want more entrepreneurial people in your life * You’re building something, or want to be * You care about growth, not just small talk Bring a question. Bring a challenge. Bring your curiosity. Last Friday of every month. Let’s make it count.

**Bridging the Planet Gap** ### *An Exclusive Pre‑Launch Transformative Educational Experience for Singles* **Sun 31 May • 4–6pm • The Tower Hotel, East Hawthorn** A boutique facilitated event for singles who value humour, depth and conscious connection. If you’re tired of the apps, awkward small talk, being single or feeling misunderstood by the opposite sex, this ***pre‑launch event*** (with socialising afterwards), offers something completely different. This is **not** speed‑dating. It’s **not** therapy. It’s an **educational, insightful group experience** designed to help men and women understand each others wants and needs more deeply - in a way that feels safe, fun, and surprisingly easy. *"Until you make the unconscious conscious it will direct your life and you will call it fate"- Carl Jung* **BOOK NOW. LIMIITED SPACES.** **Pre‑Launch discount (Feedback Event)** * **Solo ticket: $30** * **Bring a friend (of the opposite sex): Ony $25 each** *\*This event is **heavily discounted** in exchange for your feedback* **BOOKING LINK**: [https://www.eventbrite.com.au/e/1989809975200?aff=oddtdtcreator](https://www.eventbrite.com.au/e/1989809975200?aff=oddtdtcreator "https://www.eventbrite.com.au/e/1989809975200?aff=oddtdtcreator") **What You’ll Experience** You’ll move through a series of **short, facilitated exercises and conversations** that are: * fun * insightful * easy to participate in * completely optional There is **no obligation to speak** at any time. You can participate silently or engage at your own pace. **This experience is crafted to help you:** * understand the opposite sex in a clearer, more grounded way * notice your own patterns and responses * relax your nervous system so your personality can shine * connect naturally with others * feel more confident and at ease in social and dating contexts This is a **light, fast‑moving, educational experience** that will leave you feeling more aware, more connected, and more confident about modern day dating and relationships. **Why We’re Doing This** Because singles today are navigating: * mixed signals * outdated myths and stories about men, women, dating and relationships * confusion around roles, boundaries and expectations * emotional fatigue from apps, speed dating and small talk events * fear of rejection due to past hurts and miscommunication **This event helps you:** * expand your confidence and self‑worth * strengthen communication skills * understand masculine & feminine dynamics * release old patterns that sabotage connection and love * get clear on your wants, needs and boundaries * rebuild trust between the sexes * learn a new modern dating and relating model **Who This Event Is For** * Singles 30+ (all ages) * Curious, conscious, open‑minded individuals * People who want meaningful connection, not small talk * Relationship‑minded men and women * Heterosexual singles * Aim: **Equal numbers of men and women. (Bookings required) BOOKING LINK**: [https://www.eventbrite.com.au/e/1989809975200?aff=oddtdtcreator](https://www.eventbrite.com.au/e/1989809975200?aff=oddtdtcreator) **If you’re ready to learn, grow and connect in a whole new way, we would love you to join us.** *Love & light,* *Jane Roder* *International Author Sex & Relationship Counsellor* ***www.janeroder.com info@janeroder.com 0411 300 627***

🗣️ Communicate More Effectively — Build Confidence, Connection & Clarity 🗣️ Imagine having the confidence to say what you truly mean, improve your relationships, create lasting friendships, and handle life’s conflicts with ease. 🎟️ FREE ADMISSION - [Book Here](https://unlockthepowerofthesubconsciousmindmelbourne.as.me/schedule/175b7acb?ref=fb_integration) We're looking forward to you joining us for an interactive and inspiring Communication Workshop designed to help you strengthen one of life’s most valuable skills — your ability to communicate. Our speaker will break down complex ideas into simple, practical tools you can start using right away. What You’ll Gain: ✅ Expert Guidance – Learn directly from a communication expert and mentor. ✅ Interactive Learning – Participate in activities that build real-world communication skills. ✅ Real Results – Discover long-term strategies to improve how you connect, listen, and express yourself. 💡 Special Offer: Grab an optional reference booklet at the event for just $7 to take your learning even further! This isn’t just another sit-and-listen seminar — it’s engaging, hands-on, and conversational. Ask questions anytime and get real answers that apply to your own life.

Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)

**How to Get Off-Market Deals With Direct-to-Seller Marketing** Want to learn how to get off-market deals through direct-to-seller marketing without relying on agents, wholesalers, or the MLS for consistent deal flow? That is exactly what we are covering at this next Columbus Investors Club Meetup. Get Your Free Ticket **[HERE](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)**[ ](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)🎟️ Most investors who try to do off-market deals make the same mistake: they throw money into a marketing channel, pray that it works, and hope a deal comes out the other side. There is no real strategy, no clear math, no tracking, and no process to know what is actually working. At this meetup, we are going to break down how to reverse engineer direct-to-seller marketing using our SCALE framework so you can approach your marketing with more clarity, confidence, and consistency. We will cover how to think through inbound, outbound, and free marketing channels, how to choose the right channel for your goals, how to run the numbers before you spend, how to allocate the right budget, how to launch the campaign correctly, and how to evaluate and track performance so you can make better decisions moving forward. **SCALE Framework:** **S –** Select the right channel **C –** Calculate the numbers **A –** Allocate the budget **L –** Launch the campaign **E –** Evaluate and track it **What We’ll Cover** * How to get off-market deals through direct-to-seller marketing * How to stop guessing and start reverse engineering your marketing * The difference between inbound, outbound, and free marketing channels * How to choose the right channel for your business and market * How to calculate the numbers before launching * How to allocate a budget based on goals, not emotion * How to launch and track a campaign the right way * How to create more consistent and predictable deal flow **Date:** May 28, 2026 (Thursday) **Time:** 6 - 8pm EST **Location:** Ohio Brewing Company, 421 E 2nd Ave, Columbus, OH 43201 **Save Your Seat** → https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp **FREE DRINKS & FOOD PROVIDED!** **About Columbus Investors Club** The Columbus Investors Club is a local meetup for real estate investors, aspiring investors, contractors, vendors, lenders, realtors, and other professionals who want to grow in the Columbus market. The goal is to create real connection, real opportunity, and real growth by getting the right people in the room. Whether you are brand new or already doing deals, this is a place to build relationships, learn from others in the business, find opportunities, and grow your presence in the local real estate community.

[ECDI Pop-Up Market Official Registration Site --> https://www.eventbrite.com/e/ecdi-pop-up-market-tickets-1986071755083](https://www.eventbrite.com/e/ecdi-pop-up-market-tickets-1986071755083) Celebrate Small Business Month by shopping local for food, drinks, and handcrafted gifts! Join us for the ECDI Pop‑Up Market, a celebration of local entrepreneurs during Small Business Month. Explore delicious food and drinks, discover handcrafted goods, and shop unique items from small businesses in your community. Whether you’re looking to support local makers, discover new favorites, or pick up a thoughtful gift, this market has something for everyone. **What you’ll find at the market:** * Local food and beverage vendors * Handcrafted goods and unique gifts * A chance to meet and support small business owners in your community * An easy, fun way to discover new local favorites [SCORE Central Ohio](https://www.score.org/ "https://www.score.org/") will also be on site to talk about their small business mentorship program. **Market Vendors:** Baked Goods * Shante Makes Body Care * [Bellas Natural Beauty Products](https://www.facebook.com/Bellasnaturalbeautyprod/ "https://www.facebook.com/Bellasnaturalbeautyprod/") Clothing & Accessories * [The Krafted Kollection](https://www.thekraftedkollection.com/ "https://www.thekraftedkollection.com") * [Loayza Elegant Jewelry](https://www.loayzaelegantjewelry.com/ "https://www.loayzaelegantjewelry.com/") * [Swahili House 254](https://www.swahilihouse254.com/ "https://www.swahilihouse254.com") Food/Beverage * [Aqua Pure Central Ohio](https://aquapurecentralohio.com/ "https://aquapurecentralohio.com") * [Better Beverage](https://betterbevshop.com/ "https://betterbevshop.com") * [Cherays Banana Pudding](https://www.facebook.com/profile.php?id=61567527322952 "https://www.facebook.com/profile.php?id=61567527322952") * [Dr. May's Thai Kitchen](https://www.drmaysthaikitchen.com/menu "https://www.drmaysthaikitchen.com/menu") * [Kronchy LLC](https://www.kronchys.com/ "https://www.kronchys.com") * [Terra Mezcal Mexican Grill](https://terra%20mezcal%20mexican%20grill/ "https://Terra Mezcal Mexican Grill") Packaged Food * [Grow to Eat, Eat to Live](https://growtoeattolive.com/ "https://growtoeattolive.com/") * [Underworld Feast](https://underworldfeast.com/ "https://underworldfeast.com/")  Since 2004, ECDI has assisted Ohio’s entrepreneurs through their one-stop-shop business services model, suited to meet the needs of all entrepreneurs, regardless of what business stage they’re in. From providing capital to entrepreneurs looking to expand their businesses, to providing focused, business-specific educational opportunities to enhance entrepreneurial skill sets, ECDI works with their clients to meet their specific needs. Whether you merely have a business idea or are opening up your fifth location, we have helped more than 15,000 entrepreneurs to take advantage of the services we provide.

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Official Attendee Registration Site --> [https://www.eventbrite.com/e/joyfest-presented-by-zoras-house-tickets-1986849414082?aff=ebdsoporgprofile](https://www.eventbrite.com/e/joyfest-presented-by-zoras-house-tickets-1986849414082?aff=ebdsoporgprofile) JoyFest is a vibrant festival celebrating women+ of color entrepreneurs, artists, and creatives—shop, connect, and experience joy. Get ready for a joyful, high-energy celebration of creativity, culture, and community at **JoyFest**! JoyFest is a vibrant marketplace and experience that brings together some of the most talented women+ of color entrepreneurs, artists, and creatives. From handcrafted goods and unique fashion to art, wellness products, and delicious food, this is your chance to discover and support incredible local businesses—all in one place. But JoyFest is more than a market—it’s a movement. Rooted in economic empowerment and community connection, the event creates space to celebrate the brilliance, innovation, and growing impact of women of color. Expect great music, dynamic energy, and an atmosphere that centers joy, abundance, and collective support. Whether you’re shopping, networking, or just soaking it all in, JoyFest is the place to be. Come ready to explore, connect, and invest in a future where creativity and community thrive. ✨ Shop. Celebrate. Support. Experience JoyFest.

Free monthly networking for Columbus business owners. Real conversations, real connections, no forced formats. Space is limited. RSVP now. Most owners leave networking events with a stack of business cards and no plan. The best leads quietly slip through the cracks. Networking Night is a monthly meetup for Columbus business owners who want to build real local relationships, not just trade contact info. Every kind of local business welcome. No pitch round, no pressure, no awkward speed-networking. **This month** We are focused on referral relationships. Walk in with a clear idea of who refers people like you. Walk out having met a few owners whose work fits next to yours. **What to expect** Doors open at 6 PM. You get real conversation with other local owners, time to actually connect, and a short marketing lesson woven in. The room is reserved through 7:30 PM. **Who this is for** Any local business owner who wants to grow through relationships, not just paid ads. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Last Thursday of every month * 6:00 to 7:30 PM * COhatch Easton * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local owners build the system that keeps their phone ringing, including tracking the referral relationships built in rooms like this one. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/local-marketing-networking-night-tickets-1988510112275](https://www.eventbrite.com/e/local-marketing-networking-night-tickets-1988510112275)